Craig Terblanche Email & Phone Number

Denver, Co, Us

Redwood City, California, Us

Owner and guardian of the Equinix brand around the world.Lead the team responsible for Equinix’s brand, messaging, and content strategies. Defining and executing the brand strategy for core Equinix and the brand integration of all acquisitions including providing governance and implementation of IBX and facilities branding globally.• Drive a globally consistent flexible fit-for-purpose brand and content creation strategy (including messaging and content architectures)• Develop and execute plans to amplify the Equinix brand worldwide, including storytelling, tone of voice, messaging, design, and naming• Execute brand repositioning: Develop online and offline brand marketing messaging that aligns with Equinix’s evolving Platform strategy (working in close cooperation with the Product Marketing and Segment Marketing teams)• Drive the alignment of the Global Brand and Content Strategy across the operating regions• Partner with the Digital Marketing and Marketing Campaign teams to deliver an online marketing strategy that attracts, converts, and retains customers• Implement a content management strategy, process, and system. Deliver relevant and valuable content via the right medium when and where needed to inform, educate, and delight customers• Execute the production of creative/editorial concepts that are used in all visual communication mediums including print, video, events, online marketing, website social media and blog• Ensure global consistency: Develop and implement consistent marketing processes and systems globally• Drive efficient and at-scale third party relationships: Manage external agencies and relationships with marketing services to achieve global outcomes efficiently and effectively• Lead development and implementation of brand, content, and production KPIs, including the design and operation of relevant, synthesized dashboards, reports and analyses

Denver, Co, Us

Protected, oversaw, and guarded corporate brand. Developed, evangelized, and activated Western Union’s brand strategy with employees, investors, media, and industry influencers, partners, government, and other stakeholders.- Contributed to $1B mobile app annual revenue (2022) by developing, directing, and measuring Western Union enterprise/partnership brand, including building long-term strategic plans for new products, and supporting go-to-market initiatives.- Identified new opportunities and helped grow digital customer acquisition 10% YoY by partnering with team leads and creating business cases, including new ecosystem product lines, consumer segments, and markets.- Increased brand awareness 15+% YoY by partnering with Integrated Marketing and Communications regarding brand activation, corporate marketing, creative excellence, corporate events, and a global sponsorship with the National Basketball Association’s (NBA) Denver Nuggets.

Denver, Co, Us

Responsible for strategic and operational initiatives, including process and tool implementations driving operational efficiency, facilitating staff engagement, managing communications, and optimizing internal and external spend. Managed $20M department budget.- Boosted department productivity 72% by serving as owner for annual strategic planning working in partnership with cross-functional internal teams and external partners to set and prioritize objectives, goals, and KPIs.- Successfully completed Lean Six Sigma Green Belt training.

Denver, Co, Us

Established, built, scaled and optimized internal global agency with 55 staff—designers, art directors, developer, copywriters, and account managers—spanning the Americas, Africa, APAC, and Europe. Led brand positioning with long- and short-term strategic business plans. Recruited and retained accountable performance teams.- Reenergized a 160-year-old brand with new visual identity specifically addressing brand reappraisal and consideration using data analytics and consumer insights. - Secured $2.4M ROI by changing legacy technology, scaling teams into low-cost regions, and implementing agile tools.- Launched and led high-performing, geographically dispersed creative teams, inspiring exceptional work, deepening client focus, establishing productivity, and exceeding $10M cost savings target by +10%.

Denver, Co, Us

Charged to reenergize this 160 year old brand and specifically address brand reappraisal and consideration among the next audience. In 2015, I managed a global rebranding to address these challenges and it is called This is WU.

Denver, Co, Us

Supported global integrated marketing teams with advertising, launching campaigns, communicationand collaboration with cross-functional teams on global projects pertaining to Western Unionbranding and marketing efforts.

Igny, Fr

Directed brand and product marketing for OEM business worldwide. Developed strategies, product roadmaps, and account development/management strategies supporting OEM opportunities, including management of complete product lifecycle. Set growth targets, business objectives, and brand strategies. Managed P&L.- Grew Toys “R” Us white-label business to $25M (from $5M) in one year.- Partnered with Google and Amazon by creating new brand vision, brand positioning, and brand architecture for product launches while successfully launching 50+ Android mobile devices.

Denver, Colorado, Us

Developed strategic communications plans and oversaw the execution of outlined plans including website development, content creation, social media management, news announcements, product launches, media tours, ongoing media relations, trade show activities and SEO campaigns.

Supervised the public relations team and provided all strategic day-to-day public relations counsel for AXIA’s regional and national clients.

Developed and monitored the organization's brand strategy by creating on message communications for external and internal audiences.

Jacksonville, Florida, Us

Created, organized and assisted in producing weekly media packets sent out to local and national media that inlucded player bios, game notes, team statistics, game summaries and depth charts.

Wrote edited, and designed weekly releases that included rosters, depth charts, injury reports, team notes, updated bios, statistics and players features for local, national and international media

Coordinated daily television, radio and print media interviews for players and coaches- Authored feature stories for the Titans official website

Us

Served as Sports Information Director for men's swimming and diving, while assisting in men's football and basketball.