Craig Terrill Email & Phone Number

Charlotte, Nc, Us

> Advancing Experiential Learning at the University of Chicago Booth School of Business. > Teaching Design Thinking Product Innovation Classes (with analytics). > Teaching Marketing & Innovation Classes. > Serving as Faculty Director for Polsky's Small Business Growth Program. > Working with Student Innovation Teams as Faculty Advisor and Coach. > Consulting to Organizations on Strategy, Marketing, Innovation, and Training. > Working on the next Disruption / Startup...

A global non-profit operating in 70 countries. Brought on to Executive Team to help turn around the organization which required the team to redefine strategy, implement product and people changes/reductions, re-start the culture and develop new innovations for growth. The organization re-established its preeminence in the market and went from significant annual losses to positive net income within 24 months, including the building of financial reserves by year-end 2012. As U.S. Chief Operating Officer, responsibilities included marketing, new innovations, technology, strategic planning, social media, web-based applications, training development, and digital resourcing. > Co-founder and leader, Engage startup (2010-2012): a digital, personal advancement and content platform birthed within the organization that was spun-out for funding and strategic reasons.

A privately held, executive business consulting and C-level services firm. Provide consulting and/or assume operating roles to achieve defined results within a defined period of time. Examples include the following: > CEO, InvestLinc (August 2002 - March 2005): a private equity and social capital firm. Brought in by shareholders and then-current Founder/CEO to turn around the organization. Redefined business model and led process, personnel and product changes. Transitioned from a financial services company to an innovative equity capital firm. Accomplished complete turn-around in 24 months and delivered financial results that delivered 5x revenue growth and turned significant monthly losses into a 10% net income for fiscal 2004 while also improving the balance sheet. By early 2005, the business had substantial value and was subsequently sold. > Consultant to several non-profits (2007-2008): provided strategic consulting in the areas of innovation, marketing, technology, strategy and mission alignment. > Growth Executive, Formula (2005-2006): a new financing and development startup. > President, Quantum (2001-2002): a new energy technology startup. > Executive Team (CMO), Nequity (1997): an online applications platform startup. > Chief Marketing Officer (CMO), Endeavor (1996-1997): a high growth B2B early-stage software company.

A web-based software platform (early SaaS) company in the small business space that was backed by top venture capital firms Draper Fisher and TL Ventures. Led all company operations from marketing/branding to sales to technology development to HR/accounting as it grew to 130 employees, 5,000 small business customers, 20 applications on the platform, 40 strategic channel customers, a strong brand, a dynamic culture and an IPO process.

Chicago

Developed and taught new MBA course called, "High Tech Ventures" for Entrepreneurship department. The purpose of the course was to teach technology startup concepts and challenge the students to develop actionable business plans for their new innovations. Leveraged personal expertise and real-world cases as core curriculum. In addition, participated annually as a panel judge for the new products course to evaluate student presentations and concepts.

Evanston, Il

Developed and taught new MBA course called, "Services Marketing" for the Marketing department. The purpose of this course was to teach students how to develop marketing and growth strategies for Service organizations as distinct from product companies. Covered the full spectrum of marketing. In addition, taught the "Marketing Channels" course which was a core requirement of the Marketing degree. Received recognition letter from Kellogg School one year as being in the Top 10% among all faculty for Teaching Excellence.

An innovation and marketing strategy management consultancy. Helped grow firm from 4 to 45 billable consultants and led engagements in the areas of growth strategy, marketing, new product development, marketing channels, new ventures, and innovation process with over 35 organizations such as IBM, Hewitt, Ameritech, Bank of America, Baxter, Houston Industries and American Medical Association.

Master Of Business Administration (Mba), Marketing & Finance Majors, With I/T Strategy Emphasis; 2-Year Full-Time Program

Miami University (Ohio) Farmer School Of Busines: Bachelor Of Science (Bs), Business Administration

Education record

Atlanta, Ga, Grades 7 - 9