Craig Trout Email & Phone Number

Lancaster, Pennsylvania, Us

Responsible for developing and creating integrated marketing strategies and programs for a wide variety of clients that are designed to increase long term brand awareness and increased revenue.

Lancaster, Pennsylvania, Us

Key speaker for multiple industries looking for marketing, brand and entrepreneurial insights. 100% positive feedback on engaging and educating a variety of audiences. I have spoken at the following locations/venues on the following topics:Millersville University - Undergraduate: What to expect working at an agencyMillersville University - Undergraduate: How to define a brandMillersville University - Graduate: How demographics impact the buying processArt Institute of York - Undergraduate: How to handle rejection and the power of "No".Art Institute of York - Undergraduate: What employers are looking for in a successful interviewPA Public Relations Society - Industry Trends & Successful Ad CampaignsPenn State - Undergraduate: Understanding the agency/client relationship

Phoenix First Holdings is a commercial real estate investment firm focusing on unique buildings within Lancaster city, PA. Our portfolio currently consists of several buildings located on N. Prince St, in the heart of Gallery Row.Our focus is on continuing the upward momentum within the city and providing commercial spaces with character to lease at reasonable market rates.

Digital Storm Publishing, a division of Alpha Dog Advertising is responsible for creating and producing the magazine Inside Lancaster. A premium publication focused on recognizing and celebrating the great efforts of local entrepreneurs, organizations and engaging individuals within our community.

Utopian State of Mind (USOM), believes that each and every one of us should have access to the tools and support we need to realize our full potential. At its core, USOM is the foundation of a new way of thinking and acting that goes beyond traditional social services or private sector volunteer programs, taking “Collective Impact” to a new level. It’s a commitment that starts and ends with every member of our community.At Utopian State of Mind (USOM), we match companies (referred to as Partners) that are hiring with individuals (referred to as Participants) who are looking for work or training. Creating a match allows Participants to gain training and experience provided by Partners who, in turn, gain a stronger and dedicated workforce. USOM works with social agencies, businesses and individuals, at all levels, to help them achieve the best future possible. A future, that involves everyone.

Lancaster, Pa, Us

Manage major brands including but not limited to Bosch, Yorktowne Cabinetry, Armstrong Floors, Mansfield Plumbing, Mannington, and Union National Bank. Responsible for 11 direct reports, including the creative department and the account management team.Develop effective national advertising strategies, promotions and integrated marketing programs with specific responsibilities including brand positioning, strategic development, integrated promotions, budget management, P&L, media scheduling, client relations and trade shows. Created new collateral and advertising program for a corporate client that has successfully increased year-over-year sales for three consecutive years.Established a P.O.P for Armstrong Floors within the Lowe’s chain to create an upscale look with the concept ultimately mandated for use by the competition in all Lowe's locations.Conceived and executed a brand positioning/advertising campaign for Yorktowne Cabinetry that included collateral design and logos to reinforce position and brand.Produced a consumer piece for Mannington that utilized noncompetitive partnerships to promote all involved brands.

Lancaster, Pa, Us

Assumed responsibility for all marketing communication process phases including strategic overviews, concept development, document layout and finished product.Negotiated third-party marketing communications and promotional sales material contracts with annual values up to $6 million.Acted as team leader for various internal projects encompassing production processes, global marketing materials and international marketing communication projects.Project team member responsible for a major brand revitalization program focusing on global materials, displays and multimedia presentations.Lead team member for a marketing program cost reduction program that successfully reduced spending by over $400,000 without losing market share.Established an in-house design group that reduced costs by 20%, improved turnaround times and enhanced quality control.Created a digital assessment management system that improved image cataloging/retrieval while reducing system costs by 30%.

Managed a central Pennsylvania sales territory and successfully increased account sales from the $500,000 to $900,000 within a one-year period.Acquired key accounts including Armstrong world industries, the Rite Aid Corporation, Tighe Industries and HealthGuard resulting in second year sales of $1.2 million.Developed direct mail program that resulted in improved service and client retention.

Page design, image manipulation and color correction.

Academic Diploma, Art/Art Studies, General

Education record