Execute and manage the company's growth initiatives, both market share and same store sales growth.

Founder and Creator of Punch Media House.Develop and direct advertising and promotion strategies for both clients and independent productions. Responsible for the idea generation, creation, storyboard development, execution, and image branding. Conceived of, created, and developed a new advertising campaigns for several companies. Wrote, produced, and directed television commercials, web marketing videos, industrial videos, and training videos to support both new and existing branding strategy.Brands including but not limited to:PepsiMaxNetflixNerfBariformOrleans ShoringKiper HardwareBannister Solar CPA

On December 7, 2021 7 Springs Orthopedics completed a merger and acquisition of Sport Ortho Urgent Care in order to form one of the largest, full-time orthopedic providers in the state of Tennessee. Sport Ortho offers a full-service orthopedics platform, including surgical and non-surgical intervention, physical therapy, imaging, and more.

7 Springs Orthopedics is a disruptive, multi-site, healthcare delivery model that centers the orthopedic experience around the patient, as opposed to the practitioners. Developed marketing infrastructure from the ground up.Lead organization’s marketing ventures by developing and implementing growth strategies that strengthen the company’s market presence, brand awareness and conversions.Focus on scale and De Novo clinic ramp.Guide tech stack to leverage customer database, UX, email marketing and B2B sales.Build & form integrated systemsSkilled creative director/strategist - able to drive ROI through creativity.

Provide leadership, vision and direction for new products, systems, production and branding. Maintain efficiency and guide the fulfillment of services provided to consumers.Lead and develop creative guidelines and direct creative collaborations, including: print, websites, email campaigns, video and audio advertising, and many related tasks.

Collaborate with the owner and senior managers of the company to develop concept-driven creative ideas and approaches for strategic marketing campaigns across media channels, including print, broadcast, digital display and landing pages for all stages of consumer funnel: awareness, familiarity, consideration, purchase and retention.
Created an entirely new marketing and branding concept for Orleans Shoring, and provided overall concept and art direction for the new campaign. Developed, wrote, and produced the commercials and training videos. Directed all photoshoots, videoshoots, and the pre-and post-production process.