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A senior Marketing Director with over 30 years' experience within the telecommunications industry, in channel, direct and agency roles, covering both public and private sectors. Skilled in both developing corporate strategy and translating that into effective marketing action plans.Expert in leading marketing communications and business development initiatives, and setting up new business ventures. Experienced in leading and engaging teams of people, with practical hands-on ability to deliver effective digital marketing and successful exhibition, conferences and customer engagement events.A natural networker, skilled at building relationships with board, managers, staff and stakeholders, with a proven track record of managing complex budgets and external agency and partner contracts. Specialties: Strategic and tactical marketing planningInbound marketing/marketing automationMarketing communications and campaign managementRelationship and stakeholder management
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Managing DirectorBig Beach MarketingHove, Gb -
Managing DirectorBig Beach Marketing May 2021 - PresentBrighton, England, United Kingdom -
Marketing DirectorOpus Telecoms Jun 2017 - Apr 2021ReigateMarketing Director for the Opus Group; Opus Telecoms, Opus Technology and Opus DigitalOpus is one of the largest and fastest growing independent managed communications providers in the UK working with best of breed partners such as Mitel, 8x8, Gamma, Exponential-e and Microsoft to design, develop, integrate, manage and optimise networked solutions which deliver business process change and return on investment. Solutions include:• Unified Communications and Collaboration Solutions• Omni-Channel Customer Service Solutions• Effective Multi-Site, Multi-National Workforce Optimisation• Flexible and Secure Mobile and Remote Working Solution• Resilient Network Infrastructures and Data Storage, Backup and Connectivity -
Managing DirectorBig Beach Marketing Jul 2009 - Jun 2017BrightonBig Beach Marketing is an experienced and dynamic marketing agency based in Brighton (Hove actually), with big picture ideas on how to resolve your marketing issues.Specialising in business to business marketing we have over 30 years combined experience in the telecoms industry and 8 years experience in the energy sector.We offer a complete range of outsourced marketing services from strategy and planning through to delivery of; website development, enhancement and optimisation, email marketing, creative collateral design, lead generation campaigns, event management, social media and just about anything in between. We provide outsourced marketing director services and cost effective solutions, tailored to your marketing needs and budget, with expertise in commercial partnership funding.Big Beach Marketing offers sales driven marketing that is focused on delivering real business benefits and return on marketing investment.
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Head Of Product MarketingWestcon Oct 2007 - Nov 2008Heading up a team of 10 product managers, technical trainers and training administrator, responsible for the Westcon Convergence UK portfolio and training. This included Avaya, Nortel, Samsung, Juniper, Exteme, Packeteer and Trapeze converged solutions. -
Marketing DirectorCrane Telecommunications Nov 2002 - Oct 2007Responsible for all product and channel marketing for business communications portfolios from LG, Mitel and Nortel. -
Product Marketing Manager EmeaKnowles Electronics Mar 2000 - Oct 2002Responsible for the product management and distribution of a portfolio of headset products including Bluetooth wireless headsets and call centre solutions into EMEA. -
Product ManagerInventec 1996 - 2000Responsible for launching and managing the whole life cycle of more than 20 OEM telephony products for BT in the UK. Liaising with Far Eastern development and manufacturing resources and managing our account with BT. -
Product ManagerBt 1980 - 1996Various technical and product marketing roles in support of BT consumer products.
Craig Walden Skills
Craig Walden Education Details
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Marketing -
Suffolk CollegeTelecommunications Engineering -
Northgate Grammar School
Frequently Asked Questions about Craig Walden
What company does Craig Walden work for?
Craig Walden works for Big Beach Marketing
What is Craig Walden's role at the current company?
Craig Walden's current role is Managing Director.
What is Craig Walden's email address?
Craig Walden's email address is cr****@****h.co.uk
What is Craig Walden's direct phone number?
Craig Walden's direct phone number is +4478840*****
What schools did Craig Walden attend?
Craig Walden attended Chartered Institute Of Marketing, Suffolk College, Northgate Grammar School.
What are some of Craig Walden's interests?
Craig Walden has interest in Photography, Music And Travel, Design, All Things Marketing.
What skills is Craig Walden known for?
Craig Walden has skills like Lead Generation, Event Management, Product Marketing, Channel, Marketing Management, Product Management, Multi Channel Marketing, Marketing Strategy, B2b, New Business Development, Telecommunications, Business Development.
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Craig Walden
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