Craig Armstrong Email & Phone Number

Cambridge, Ma, Us

Cambridge, Ma, Us

Solstice is dedicated to bringing affordable solar power to the 77% of Americans who cannot install a rooftop system. Community solar offers a solution, enabling residents to support local clean energy at no upfront cost and save money on their electric bill every year. Solstice enrolls households and community organizations in shared solar farms, creates financing innovations that expand access to underserved Americans (e.g. the EnergyScore), and provides frictionless subscriber management software for community solar projects.

Dedham, Massachusetts, Us

Slingshot has been an innovative leader in the enterprise resource planning (ERP) software industry for over thirty years. Our integrated applications are fully adaptable and optimized for multi-channel enterprise organizations. We'll partner with you to ensure your enterprise software drives your business to the next level of efficiency, growth and profitability.

Dedham, Massachusetts, Us

Inchinnan, Gb

• Hired to grow the business at twice the market rate, optimize the management team, improve financial disciplines and reporting. • Grew twice the industry average and attained the number one market share in North America for the first time by reducing attrition in the Outside Sales Team and developing the industry’s best Field Service Engineer service levels.• Eliminated a money losing division and transitioned product sales through internal sales teams, saving $500K per year in annual costs and increasing sales by 46%. • Reacted quickly to introduce innovative programs to deal with COVID which slashed costs, bolstered efficiencies, and increased earnings by 67% to record profitability.

Orlando, Florida, Us

• Integrated Alcohol Detection Systems into Directed allowing Directed to diversify their business outside of their core products and channels.• Increased distribution locations by 25% or 80 new partnerships in under a year.

Orlando, Florida, Us

• Developed a business plan that was approved by the Board, which outlined the strategy to diversify the company’s business through value creating M&A. Once approved, identified the target acquisition, led the negotiations, closed the deal and built and executed the integration plan.

Orlando, Florida, Us

• Pioneered new products and marketing programs for the subscription-based services business and app, which resulted in attachment rates increasing 8%, retention rates up 7 points and ASP plus 14% • Developed hardware and software products designed to enter the usage-based insurance market for the first time.

Orlando, Florida, Us

• Joined the organization to grow sales outside of their core distribution channels. • Started a new division to execute a first to market strategy with new channel penetration that boxed out the competition, accelerated revenue capture and secured a 70% market share after the second year.

• Hired to integrate two acquisitions post-merger and obtain the number one market share within the industry. • Grew revenue from $29M to $92M in less than three years through a combination of organic growth and strategic acquisitions.•Consolidated assets to slash costs, bolster efficiencies and liquidity to acquire 9 companies in three years which contributed to LMG’s market share growing from 27% to an industry leading 41%.• Developed industry leading digital and legacy marketing programs that resulted in organic growth in company markets increasing 54% over the industry average.•Executed first to market strategy which opened over 400 point of sale locations in two years, boxing out the competition and accelerated revenue capture.

Blue Ash, Ohio, Us

Irvine, California, Us

• Introduced new programs, incremental distribution and improved partnerships with existing licensee’s resulted in net income up by 181%.• Developed a new licensing business model that opened 6 additional countries under license agreements or term sheets (Russia, Netherlands, Belgium, Egypt, Luxembourg and Romania) for a fraction of the capital investment and risk required under the previous business model.

Irvine, California, Us

• Grew sales through new channels of distribution, resulting in 35% of sales coming from outside of the traditional markets and channels compared to only 5% three years earlier.• Aggressively overhauled and formalized the product lifecycle process which resulted in the develop of a new technology platform, thereby reestablishing the company’s leadership position in the market place.• Successfully implemented a new customer retention strategy that reduced churn by 15% in the first year.

Irvine, California, Us

• Led a team responsible for the development and execution of domestic channel programs, analysis, sales strategies, pricing, P&L management, direct and inside sales.

Irvine, California, Us

• Expanded LoJack’s channels of distribution from a single channel to a multi-channel organization.

Amsterdam, Nederlands, Nl

• Doubled industry growth rates and increased annual sales from $56 million to $102 million in under two years• Achieved over 70% market share for digital cameras in the US mass-market channel

Amsterdam, Nederlands, Nl

Various marketing management positions for both consumer and B2B markets.• Group Marketing Manager Conventional Imaging.• Senior Marketing Manager Commercial Markets.• National Marketing and Channel Manager Digital Products.• Manager Electronic Imaging and Office Products.

Marketing

Business