ABOUT: Craig Cooley, with a lifetime career in the hospitality industry, is a recognized authority in the field of hospitality marketing. His career path started in the corporate audit department of a major developer and quickly he advanced through operations and property management on to corporate operations. From operations he identified intelligent marketing as the core operative dynamic that brings success to any business / market or product. With this perspective he transitioned to Corporate Director of Sales and Marketing for a major California-based hotel company. He has cut a path as a clear speaking spokesperson for hotel industry professionals addressing their concerns and cultural challenges as companies negotiate the myriad of hazards and opportunities that have become an everyday component of marketing in the era of e-commerce. He has become a well-published authority on these issues, including the nascent discipline of yield management. His numerous articles have been widely published, with such titles / topics as “Yes, Hotels can Make Money and Sustain Growth”, “Connectivity, Connectivity, Connectivity”, “Location, Location, Location” and “Should I Fire my Franchisor?”. SPECIFIC AREAS OF EXPERIENCE: Marketing / Branding and/or Consulting that combines traditional hospitality disciplines and new e-commerce models, that maximize the synergy between both; utilizing new cutting-edge cyber-centric marketing tools; designing new product operational models that identify revenue opportunities facilitate maximize revenue development and their tactical implementation through key staff members and operational schedules. Motovational guest speaker and seminar conductor.Specialties: Expert skills in bringing our profoundly impacted electronic marketplace with the new opportunities it provides and more traditional sales and marketing efforts together, cohesively, to achieve the greatest financial growth possible.