Associate Director Digital Engagement Strategy And Analytics
Current
Oct 2023 - Present
AeroLeads people directory · profile
Craig Doyle Email & Phone Number
Associate Director, Marketing and Analytics
at
Merck
2 work emails found
@mayoseitzmedia.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Associate Director, Marketing and Analytics
Location
Greater Philadelphia, United States, United States
Who is Craig Doyle? Overview
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Quick answer
Craig Doyle is listed as Associate Director, Marketing and Analytics at Merck, based in Greater Philadelphia, United States, United States. AeroLeads shows a work email signal at mayoseitzmedia.com and a matched LinkedIn profile for Craig Doyle.
Craig Doyle previously worked as Associate Director Digital Engagement Strategy and Analytics at Merck and Senior Specialist, Digital Marketing, Channel & Engagement Planning and Analytics at Merck. Craig Doyle holds Ba, Broadcast, Telecommunications & Mass Media from Temple University.
Company email context
Email format at Merck
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*@mayoseitzmedia.com
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AeroLeads found 2 current-domain work email signals for Craig Doyle. Compare company email patterns before reaching out.
Profile bio
About Craig Doyle
Experienced digital marketer with an emphasis on programmatic media buying.Platform knowledge: -The Trade Desk-Sizmek Ad Server-Google Tag Manager-Google Ads-Facebook Business Manager
Listed skills include Editing, Social Media Marketing, Social Media, Social Networking, and 42 others.
Current workplace
Craig Doyle's current company
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11 roles
Craig Doyle work experience
A career timeline built from the work history available for this profile.
Senior Specialist, Digital Marketing, Channel & Engagement Planning And Analytics
Current
Oct 2022 - Present
Director Of Digital Media
Aug 2021 - Oct 2022
Manager, Digital Ad Operations
Jan 2020 - Aug 2021
Programmatic Specialist, Digital Ad Operations
- Manage workflow processes that are used to serve, target and report on the performance of online ads. This includes, but is not limited to, website display (banner ads, rich media), and online video including CTV.
- Responsible for campaign fulfillment including flight planning, QA process, creative trafficking, URL assignments, tracking parameters, and tag management.
- Analyze and interpret real-time performance of programmatic campaigns to execute optimizations.
- Work with account teams to setup the appropriate access channels between platform and client.
- Manage the agency's data management platform (DMP).
- Oversee all digital campaigns are setup for Brand-Safety and Ad Fraud Prevention.
Mar 2019 - Jan 2020
Ad Operations Specialist
Jan 2016 - Mar 2019
Digital Specialist
Jun 2015 - Jan 2016
Digital Marketing Specialist
- Performs daily operations of digital marketing campaigns using RTB via a trading-desk platform.
- Day-to-day analysis and optimization of programmatic display campaigns to deliver and improve upon direct response benchmarks on a CPA, CPC and CPM basis for greater ROAS.
- Applied knowledge of Double-Click media.
- Paid social media expertise across multiple accounts to engage consumers for measured conversions in both prospecting audiences and remarketing campaigns.
- Key contributor to agency review growth, resulting in additional 250K monthly spend.
Sep 2014 - Jun 2015
Multi-Media Marketing Consultant
- Lead the creation of print and digital marketing campaigns for small - medium sized business. Developed synchronized marketing plans across all platforms of SEO and SEM, targeted-display, on desktop and mobile devices.
- Research and development of new business and audience markets
- Client acquisition & point of sale
- Consultant for ad creation, strategic marketing planning, and campaign management for B2B and B2C retailers
May 2012 - Sep 2014
Field Marketing Manager
- Coordinated and executed direct response lead generation for the 2012 Spring sales campaign.
- Coached and mentored a team of young sales reps to achieve company goals.
Jan 2012 - Jun 2012
Marketing Assistant
Data Entry; Commissions; Inventory Management; Merchandise Sales.
Nov 2009 - Feb 2011
1 education record
Craig Doyle education
-
Temple University
FAQ
Frequently asked questions about Craig Doyle
Quick answers generated from the profile data available on this page.
What company does Craig Doyle work for?
Craig Doyle works for Merck.
What is Craig Doyle's role at Merck?
Craig Doyle is listed as Associate Director, Marketing and Analytics at Merck.
What is Craig Doyle's email address?
AeroLeads has found 2 work email signals at @mayoseitzmedia.com for Craig Doyle at Merck.
Where is Craig Doyle based?
Craig Doyle is based in Greater Philadelphia, United States, United States while working with Merck.
What companies has Craig Doyle worked for?
Craig Doyle has worked for Merck, Mayoseitz Media, Vincodo, Digital First Media, and Weed Man Usa.
How can I contact Craig Doyle?
You can use AeroLeads to view verified contact signals for Craig Doyle at Merck, including work email, phone, and LinkedIn data when available.
What schools did Craig Doyle attend?
Craig Doyle holds Ba, Broadcast, Telecommunications & Mass Media from Temple University.
What skills is Craig Doyle known for?
Craig Doyle is listed with skills including Editing, Social Media Marketing, Social Media, Social Networking, Marketing, Advertising, Final Cut Pro, and Public Speaking.
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