Craig Weissman Email & Phone Number

Lead the North American Coffee Partnership business for PepsiCo’s West Division. Develop and execute sales strategies that drive revenue, profit and share growth across the Starbucks ready to drink coffee portfolio. Accountable for achieving annual revenue targets exceeding $350 million.

Phoenix, Arizona

- Responsible for leading all account management responsibilities across the North America Nutrition businesses of Quaker Foods and Snacks, Tropicana, Naked/IZZE/KeVita portfolios, and Chilled Coffee/Tea- $150 million Annual Sales

Phoenix, Arizona Area

- Total sales responsibility over 6.5 million cases and revenue of $62 million- Growth of 6.5% across full portfolio- Develop strategic annual operating plans across 2 Kroger Divisions & 4 states - Frys and Kroger Delta in order to create sales proposals yielding profitable account development and growth- Responsible to manage key customer relationships including negotiating customer agreements that deliver against annual operating plans while successfully delivering against the customer's expectations.- Prepare and conduct quarterly internal presentations on plans and strategies.- Maximize volume and revenue by utilizing fact-based selling methods- Cultivate strong relationships with customers- Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance- Work closely with the Selling Operations team to improve overall customer satisfaction- Analyze business trends to develop business growth strategy

Phoenix, Arizona Area

Phoenix, Arizona Area

Drive sales, revenue, pricing, and profit through directional leadership for 8 accounts across the Drug, Mass Grocery, & Military segments along with a few local C&G customer. Responsibility spans across 3 states and 12 Pepsi location facilities.Business accounts for 2.5MM cases and 30MM sales dollars annually.- Own and develop annual promotional calendar to include, meal solutions, marketing ASP’s and innovation introduction. - Developed the annual revenue, price and package mix strategies- Cross partner with Frito Lay and Budweiser to generate unique bundle offers and programming- Communicate customer plans to appropriate cross functional support teams in a concise and timely manner to maximize execution and sales potential

Tucson, Arizona Area

Responsible for leading a sales territory producing annual sales of 800M cases and 7.5MM dollars.- Managed 11 direct reports servicing 7 sales routes and 35 Large Format grocery stores- Communicated selling initiatives & local growth strategies, producing a 3.1% year-over-year volume increase in 2012- Trained and coached team through selling priorities with a clear and concise direction resulting in being the #1 territory on "Top Gun" Performance Index in 3 out of 6 quarters.- Developed high potential employees with 12 frontline promotions from my team in a 16 month period- Accountable for payroll and scheduling hours

Phoenix, Arizona Area

- Analyzed and reported on "limited time only" and innovation products assisting with achieving distribution targets across the Arizona market- Tracked frontline incentives and worked with employees on opportunities to close voids across Large and Small Format accounts enabling departments to maximize results and hit plan numbers- Coordinated communication between Business Unit and Market Unit with regards to product authorization at the Key Account level as the innovation authorization lead for the Southwest Markets

Phoenix, Arizona Area

Responsible for staffing and 90 day on-boarding training programs at one of the largest Pepsi facility in the country. I Sourced, coordinated interviews, and facilitated pre-employment process for all 650 positions at the Phoenix location:- Led Day 1 new hire orientations for 125 employees- Organized and led frontline certification programs for new employees- Led an intitiave resulting in 52 first time frontline employee promotions- Implemented partnerships with "community based organizations" and a monthly PBC outreach newsletter which included participating in 3 community career fairs, and 1 "Hire Our Heroes" veterans event- Developed an enhanced relationship with Arizona State University for campus recruitment: Worked with Frito-Lay and Gatorade counterparts to initiate first time Power of One campus involvement, Organized and implemented "Pepsi Challenge" at ASU with 900-1,000 student participants, Established relationship with ASU HBSA organization, First time Engineering School involvement, secured 4 speaking engagements for PepsiCo management on campus, organized PBC participation in 4 on-campus career fairs and 1 information session

Phoenix, Arizona Area

- Utilized analytical and fact-based selling skills to grow volume, revenue, and profitability goals for the assigned territory- Used strong communication and interpersonal skills to enhance business partnerships and provide superior customer service- Developed robust presentation skills- Activated local and national marketplace initiatives and promotions through merchandising products and building creative displays- Ensured accurate and timely orders were submitted- Performed administrative and reporting duties that required close attention to detail and cost control related to sales activities- Performed at a fast pace, with self-motivation, and strong initiative- Demonstrated strong leadership skills

Phoenix, Arizona Area

Executed product launch of “Seattle’s Best ready-to-drink coffee” products to Phoenix market. Managed marketing and roll out of product to over 400 distribution points resulting in 5,000 cases sold in the first 21 days•Media and Marketing Communications•Promotions ◦Sampling◦Material distribution◦Activity tracking•Tracked business results•Monitored competitive activity and developed programs to address customer needs•Presented to leadership during end of project wrap up including results, key findings, recommendations, etc.

Summers only. Began as a counselor-in-training and moved up each year into a higher position. The over night camp consists of two 4 weeks sessions with 500 campers in each session. As a counselor I was in charge of a bunk with 12 campers in addition to planning and organizing programs and activities through out the session. Eventually I was selected in a limited group of 200 across the country to participate in the Cornerstone program which added mentoring of other staff members in the camp and additional adminitrative roles. My last summer I took on the role of Unit Head for a unit of 13-14 year olds. I was directly in charge of 35 staff members as well as 150 campers each session.

Sell season, group, and corporate ticket packages for the university's athletic teams to customers ranging from individuals and families to fortune 500 companies.• Generated over $200,000 in sales revenue• Top sales person in recruiting class• Assisted in a 100% year over year sales increase• Established relationships with clients in order to market and promote the ASU athletic teams with an overall goal of selling season, group, and suite tickets

Gained business experience working with one of the largest companies in Texas. Worked with the top doctors and surgeons in the country to facilitate their licensing and certification processes.