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Fuelling Global Brands in a Digital WorldA Global Marketing Leader with more than 20 years’ experience of building brands through captivating storytelling. Acts as an agent for change and executes bold, uncompromising global marketing strategies in an increasingly sophisticated world.Commercially driven and ferociously protective of brand, I am an innovative leader who navigates organisations through the strategic visioning of “Digital First” marketing. Curious and adventurous, digital disruption and extraordinary thinking excite me when I envisage all the new and emerging avenues opening up to explore.With a legacy of being invited to establish newly founded leadership roles, I have successfully defined role purpose and objectives, setting standards and metrics to monitor progress and evaluate results. In doing so, I have curated high performing teams aligned in purpose and motivated to surpass expectations in pursuit of marketing goals.Thoroughly conversant with Client Insights and Analysis, I identify appropriate data sources to determine key markets, products, client and competitor insights that inform key, strategic business decisions which fuel company growth.Remarkable, collaborative teams are pivotal to delivering imaginative, cutting-edge campaigns that create buzz and get people talking. I encourage diverse, radical thinking from my teams, recognising that this adds depth and texture to raw ideas, as well as maintaining high levels of inclusion and engagement. In developing teams, I believe providing ever-greater challenges gives rising talent the opportunity to continually stretch their potential, awakening dormant skills and feeding ambition.Living and breathing the brand throughout the organisation is vital to brand success. As a brand ambassador, I bring profound integrity and loyalty. Maintaining a professional presence in any circumstances, I act responsibly and with dignity.On a personal note, having an enduring personal interest in psychology and behaviour, I find marketing fascinating, and this is what has inspired me throughout my career.
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Svp, Head Of Research MarketingElsevier Oct 2022 - PresentAmsterdam, North Holland, NlAs Head of the Research Marketing Group I am responsible for providing leadership and functional expertise, directly overseeing all marketing activities for the Academic & Government (A&G) segment, as well as supporting the marketing capability needs of both A&G and Corporate segment marketers. -
Partner And Host Of Leaders Lounge PodcastBlackmoss Partners 2020 - PresentNew York, UsI am the host of The Leaders’ Lounge podcast series where we share the voice of Industry leaders about overcoming challenges and realizing success in times of change and uncertainty. The programme explores how today’s most transformational business leaders see the future, and how they are driving change to achieve that vision. -
Chief Marketing Officer, NextgenEuromoney Institutional Investor Mar 2021 - Oct 2022London, GbAs Chief Marketing Officer I am responsible for developing and delivering a global marketing strategy for NextGen’s brands and transforming the organisation to one that takes advantage of our scale, while also supporting our brand's domain relevance within the markets we serve. -
Global Head Of Client Segment Marketing And Head Of Emea MarketingMsci Inc. 2018 - 2020New York, Ny, UsResponsible globally for client insights, factor investing marketing, wealth management, asset managers, asset owners and other client segment marketing programs/initiatives, as well as leading the activation of the firm's One MSCI Value Proposition. In addition, I am Head of EMEA Marketing and member of the EMEA Regional Operating Committee, ensuring the marketing function is contributing to MSCI's commercial success in the region. -
Managing Director, Global Head Of Marketing For Financial Markets And Financial Market TechnologiesIhs Markit 2016 - 2018London, United Kingdom, GbLeads a global team responsible for developing and executing the marketing strategies / programs for the company’s financial markets ( pricing and reference data, trade processing, valuations, indices) and financial market technologies (enterprise data management, Markit Analytics, ThinkFolio, Information Mosaic, WSO and global equities) businesses. -
Chief Marketing OfficerWood Mackenzie 2014 - 2016London, England, GbAs a member of the Senior Leadership Team and reporting directly to the CEO this role is responsible for the following:Corporate brand and identity - creating an image and profile for the company, ensuring Wood Mackenzie’s products and services are aligned with client needs, including reputation managementProducts: product marketing, developing a framework to provide consistent ‘go to market’ approach across products as well as covering areas such as events, marketing communications (promotions and advertising) and providing input into decisions on pricing and channelsLaunched in September 2015 the firm’s first e-commerce platform, “Wood Mac On-Demand” which utilizes SEO, PPC, retargeting, social media and online advertising to attract and engage with new audiences globally. -
Head Of Marketing EmeaBloomberg Lp 2012 - 2014New York, Ny, UsManaged a team of senior marketing managers responsible for marketing all of the firm’s asset class solutions (Equity, FX, Fixed Income, Commodities and Derivatives) to key regional audiences, including hedge funds, banks, governments and corporations.Increased the use of digital marketing in EMEA including demand generation, digital advertising, email campaigns and social media.Developed and implemented “The Bloomberg Hub” at London City Airport. In 2014 the Bloomberg Hub was the firm’s largest out of home experiential marketing and branding initiative. -
Head Of Sales Enablement And The Internal Creative AgencyBloomberg Lp 2010 - 2012New York, Ny, UsManaged a twenty four person team of marketing specialists, copywriters, editors, visual designers and producers (located in London, New York, Tokyo and Singapore) who turn marketing concepts and ideas into high quality deliverables, including television, print, digital and other forms of advertising and marketing assets.Collaborated with sales teams globally to develop and implement lead generation and nurturing programs/tools targeted at specific audience segments.Responsible for reinventing the way marketing materials and advertising are developed and used at Bloomberg in order to be more cost effective and responsive to changing market conditions.Created messaging frameworks (value proposition and key messaging) for various Bloomberg businesses that includes a communications strategy and design templates for new marketing materials. These frameworks also provide the ability for their associated marketing materials to be easily customized, translated and localized for specific regions and audiences.
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Senior Marketing Director, Defined Contribution Investments GroupAlliancebernstein 2008 - 2010Nashville, Tn, UsManaged a team responsible for the development of defined contribution marketing deliverables including white papers, product brochures, prospecting presentations, conference materials, webcasts, marketing e-mails, website content and press releases.Championed the development and launch of www.ABDC.com, a website completely dedicated to the defined contribution industry. Developed, implemented and served as editor-in-chief of The DC Reporter, an e-newsletter that examines topics of interest to defined contribution plan sponsors and consultants. The DC Reporter is sent out to over 4,000 plan sponsors and consultants on a quarterly basis. -
Managing Director, International Sales Professional Development ProgramAlliancebernstein 2005 - 2008Nashville, Tn, UsDeveloped and implemented the firm’s first professional development program for the international retail sales division. Responsible for the program design, content creation and facilitation of all intermediary distribution sales training and territory management programs.Led the development and implementation of an annual business planning program for twenty international sales regionsEvaluated the effectiveness of the training program by (1) conducting surveys, (2) testing sales staff and (3) studying whether skills were transferred into the field by interviews and observations.Developed sales training programs for key international clients such Fortis Bank, Banco do Brasil and Kookmin Bank
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Senior Vice President, Customer Segmentation MarketingAlliancebernstein 2002 - 2005Nashville, Tn, UsResponsible for the development, execution and ongoing management of all segmentation marketing initiatives for the retail mutual fund division. Key deliverables included:* developed, executed and managed over twenty marketing campaigns over a two year period targeted at both existing advisor relationships and prospects* used advanced data mining techniques to identify financial advisors most likely to respond to cross- sell, acquisition, and retention marketing campaigns* tracked, measured, and reported the effectiveness of sales and marketing campaigns in terms of ROI, customer satisfaction and loyalty* developed and executed an electronic marketing strategy for the firm’s domestic and international advisor websites which in turn increased overall site usage by 40%* developed and implemented a web-based mobile sales tool which provided the firm’s field sale force with real time access to financial advisor information via a Blackberry device
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Senior ConsultantPeppers & Rogers Group 2000 - 2002Lead an engagement with a top global mutual fund company to segment their 200,000 B2B relationships (brokers, financial advisors and financial institutions) into value tiers (based on actual and strategic value) and redesign their marketing division based on customer profitability. One of the outcomes of the engagement was an increase in the lifetime value (LTV) of existing customer relationships. The increase in LTV resulted from a rise in purchases of fund classes that are normally difficult to move in a saturated market.Lead an engagement with a Fortune 100 financial services company to establish a common cross-selling marketing strategy among its key business units leveraging and expanding upon current marketing capabilities for immediate revenue growth and cost reduction. Final deliverables of the engagement included ten implemented cross-sell marketing pilot initiatives spanning across five business units within the organization.Lead an engagement with a leading U.S. telecommunications provider to develop a comprehensive B2B marketing program enabling executives to validate the impact of value and needs based customer segmentation in the telecom industry. Also created a 1-year tactical marketing transformation plan to migrate the organization from a highly commoditized product-centric business to a customer-centric environment.
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Vice PresidentJ.P. Morgan Chase 1998 - 2000New York, Ny, UsOverall responsibility for directing and managing the efforts to enhance the customer experience for all Chase Insurance Group (CIG) products and services (both life, health and property & casualty lines of insurance).Manage numerous market research projects (qualitative and quantitative) in order to identify key value and revenue drivers of the customer experience and align them to the CIG business strategy.Responsible for developing CIG Internet customer service delivery strategy.Lead efforts to identify and execute against opportunities to cross sell insurance products to Chase customers.Responsible for all business processes re-engineering for the CIG Customer Relationship Management (CRM) initiative.Introduced the use of quality scorecards within CIG in order to provide a service quality performance analysis tool that can be used across all insurance products and sales channels. -
Vice President, Global Client ServicingDeutsche Bank Private Banking 1996 - 1998Frankfurt Am Main, Hessen, DeManaged a group of three vice presidents and forty-five service executives in three servicing locations (New York, Miami, and Los Angeles). These service executives provided banking and investment services to high net-worth (5 million dollars in investment assets) individuals and privately owned corporations.Responsible for the Private Client Group's Customer Value Measurement Study. Responsibilities included designing the survey, identifying key customer segmentation drivers and implementation of strategic marketing improvement opportunities. -
Marketing DirectorMastercard 1993 - 1996Purchase, Ny, UsProvided marketing and sales support to the launch of the Platinum and World MasterCard in the Latin American market. Accomplishments included the development of a travel rewards program for Latin American cardholders.Developed a successful profit and loss strategy for each worldwide emergency service (lost/stolen card reporting, emergency card replacement and emergency cash advance) in order to return a 2.8 million dollar investment of the Senior Management Group.Assisted in the implementation of a 1.2 million-dollar re-engineering project at the MasterCard's St. Louis operations center.Developed a tracking system that provided senior management with the ability to measure the impact of marketing programs globally.Created customized marketing communications plans and materials for both U.S. and non-U.S. banks and financial institutions.Conducted global market research studies to test various new projects and servicing concepts. -
Senior Account Executive, Multinational Account DevelopmentAmerican Express 1986 - 1993New York, Ny, UsAssisted in the implementation of the American Express Purchasing Card at IBM.Team Leader for the group that developed an automated travel airfare system for the IBM Account. This system reduced IBM's airfare cost by over 15%.Responsible for the overall management of the Business Travel Customer Satisfaction Program. This program encompassed over 300 call centers and servicing locations worldwide.Responsible for the statistical tracking of all U.S. business travel productivity and performance indicators.
Craig Welch Skills
Craig Welch Education Details
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Pace University - Lubin School Of BusinessMarketing -
Rutgers UniversityPsychology
Frequently Asked Questions about Craig Welch
What company does Craig Welch work for?
Craig Welch works for Elsevier
What is Craig Welch's role at the current company?
Craig Welch's current role is SVP, Head of Research Marketing at Elsevier.
What is Craig Welch's email address?
Craig Welch's email address is cr****@****kit.com
What is Craig Welch's direct phone number?
Craig Welch's direct phone number is +4413124*****
What schools did Craig Welch attend?
Craig Welch attended Pace University - Lubin School Of Business, Rutgers University.
What skills is Craig Welch known for?
Craig Welch has skills like Strategy, Marketing Strategy, Management, Marketing, Crm, Product Marketing, Business Development, Integrated Marketing, Leadership, Business Strategy, Advertising, Market Research.
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