Fuelling Global Brands in a Digital WorldA Global Marketing Leader with more than 20 years’ experience of building brands through captivating storytelling. Acts as an agent for change and executes bold, uncompromising global marketing strategies in an increasingly sophisticated world.Commercially driven and ferociously protective of brand, I am an innovative leader who navigates organisations through the strategic visioning of “Digital First” marketing. Curious and adventurous, digital disruption and extraordinary thinking excite me when I envisage all the new and emerging avenues opening up to explore.With a legacy of being invited to establish newly founded leadership roles, I have successfully defined role purpose and objectives, setting standards and metrics to monitor progress and evaluate results. In doing so, I have curated high performing teams aligned in purpose and motivated to surpass expectations in pursuit of marketing goals.Thoroughly conversant with Client Insights and Analysis, I identify appropriate data sources to determine key markets, products, client and competitor insights that inform key, strategic business decisions which fuel company growth.Remarkable, collaborative teams are pivotal to delivering imaginative, cutting-edge campaigns that create buzz and get people talking. I encourage diverse, radical thinking from my teams, recognising that this adds depth and texture to raw ideas, as well as maintaining high levels of inclusion and engagement. In developing teams, I believe providing ever-greater challenges gives rising talent the opportunity to continually stretch their potential, awakening dormant skills and feeding ambition.Living and breathing the brand throughout the organisation is vital to brand success. As a brand ambassador, I bring profound integrity and loyalty. Maintaining a professional presence in any circumstances, I act responsibly and with dignity.On a personal note, having an enduring personal interest in psychology and behaviour, I find marketing fascinating, and this is what has inspired me throughout my career.
Listed skills include Strategy, Marketing Strategy, Management, Marketing, and 31 others.