Craig Werwa Email & Phone Number

Costa Mesa, Ca, Us

Greensboro, Nc, Us

LEAD DEVELOPMENT AND EXECUTION OF STRATEGIC AND CREATIVE SOCIAL MEDIA MARKETING FOR MULTIPLE SHOP.COM & MARKET AMERICA BRANDS TO DRIVE AWARENESS, ENGAGEMENT, BRAND LOVE, AND SALES FOR THIS E-COMMERCE GIANT• Develop, direct, and execute comprehensive social media marketing strategies to elevate the social presence across various channels (Shopping, Corporate Communications, Health and Wellness, Nutrition, Supplements, Beauty, Fashion)• Pioneered creation of social commerce shops on Meta and TikTok, going from zero to tens of thousands in new revenue from modern, social sales channels• Drive organic social media marketing and creative, editorial calendar and channel planning, increasing engagement through creative ideation and social-first content execution, activating content creators and influencers, supporting product launches and their paid performance campaigns (including the largest and most successful in company history for Core 3 Health), etc.• Captain, inspire, and mentor high-performing and creative social media team of four Content Creators/Social Media Managers

Jersey City, Us

LED CREATION AND DELIVERY OF SOCIAL MEDIA, CONTENT, PARTNER AND INFLUENCER MARKETING FOR BRAND BUILDING, INCLUSION, PRODUCT AWARENESS, AND ENGAGEMENT• Headed strategy, creative planning, team, and delivery for brand and product marketing via social media, partners and influencers• Redesigned social channel planning, editorial, and content processes; drove 15% efficiency gains and faster, smoother turnarounds• Orchestrated social influencer program of various content creators and high-profile personalities (Gronk, Landon Cassill, NWSL, etc.)

Richmond, Victoria, Au

LED MARKETING, SOCIAL MEDIA, CONTENT, INFLUENCERS, ADVERTISING, AND PR/COMMUNICATIONS FOR GROWTH IN BRAND AWARENESS, ENGAGEMENT, ACQUISITION AND REVENUE FOR THE LEADING ORGANIZATION AND LIFESTYLE BRAND CHANGING THE FACE OF MEN’S HEALTH. "HAVING FUN, DOING GOOD!"• Grew YOY acquisitions by 17%, revenue by 9%, and web traffic by 39% in first year. In second year, achieved 157% acquisition goal, 103% revenue goal, and 4x return on ad spend. Negotiated well over $1MM added media value• Drove 3x brand awareness growth in two years by generating brand love via strategic marketing across social media, cultural moments, community passions, campaign and product launches, engaging content, relevant influencers, editorial coverage, etc.• Led Global Social Media and team of four, streamlined processes, integration, content, and delivery• Served on US Leadership team and as US Brand Champion, oversaw all messaging and creative coming to life across channels• Headed a brilliant local US team of six, using principles from GiANT Leadership & Development training• Grow a pretty sweet Mo that has personally raised over $7000 for charity

New York City, New York, Us

PROVIDED SENIOR STRATEGIC AND CREATIVE LEADERSHIP FOR BRAND AND PRODUCT PLATFORMS, CAMPAIGNS, SOCIAL MEDIA, AND CONTENT ACROSS KETCHUM NY AND KETCHUM DIGITAL (2017 SABRE AWARD WINNER: CREATIVE AGENCY OF THE YEAR)• Clients included Gillette, Hershey's, and Wendy's• Led strategic creative for Gillette ‘One Size Does Not Fit Every Man’ product suite launch proving how even identical twins have different shaving needs, ‘His Big Day’ integrated campaign with NFL rookies and their Dads, ‘Every Day Chances’ brand platform, ‘His Side of the Sink’ luxury gifting program, Hershey’s Gold launch with Olympic GOAT Simone Biles, Wendy's Square Deal• Created and conducted training for all of Ketchum Digital on ‘The Art of Great Brand Storytelling’• Thought-leadership article on "our wonderful addiction to social media" published here: http://bit.ly/2ysflDn

Nyc , La, Us

LED ALL SOCIAL, DIGITAL, AND CONTENT ACTIVITIES AND TEAMS THROUGH THE END-TO-END STRATEGY, CREATIVE, AND CAMPAIGN PROCESS FOR COMPANY'S LARGEST BUSINESS• Won and led agency's first and largest client's social media business; grew revenue from $0 to $3MM+/year (~$20MM total) and production by 10x ($500K to $5MM), and transformed it to a ‘Top 5 brand in Social Media’ (Digiday)• Built brand new Social Media practice from scratch at TBWA\Chiat\Day, staffed full team in six weeks, and led the group on campaigns, branded content, editorial calendar planning and content creation, community management and growth• Launched real\right-time social 'NURVE' center for Nissan, creating relevant content to connect the brand to culture• Translated data and research with Analytics and Strategy to power insight-driven social and digital marketing • Provided thought leadership across disciplines, and managed a team of 16 superb individuals• Consulted on social pitches including Airbnb, Absolut, Nissan Global, Nissan Canada, and Pepsi• In-house voiceover artist for social content, scratch tracks, sizzle videos, testing materials, etc. A sample of brand awareness and engagement driven on a grand scale: reimagined the age-old Super Bowl teaser strategy by using YouTube influencers to natively kickstart our campaign’s #withdad theme vs. pre-releasing our ad (included the famous ball-filled house video with 80MM views, featured on GMA & Today), created something that organically made #1 on reddit (commented on by Jerry Seinfeld in his AMA, HuffPo said "the internet is all fired up"), had 32 articles written on our content showing how to sprinkle donuts with a sports car, disrupted a category by publicly thanking competitors vs. bashing them, made a 4-season content series (GT Academy) turning gamers into racecar drivers, created the first social media-built sports car (Project370Z) & truck (ProjectTITAN), had a Facebook post covered for 4 mins on Colbert

New York, Ny, Us

HEADED McCANN‘S MRM TEAM AND LED CREATION OF DIGITAL AND PRINT MARKETING MATERIALS FOR SUITE OF EXXONMOBIL BRANDS INCLUDING FLAGSHIP - MOBIL 1• Grew account revenue YOY +40% in first year, +50% in second year, and +35% in third year• Drove digital brand and creative leadership for campaigns, search, social, branded content (Mobil 1: The Grid series) and multiple website builds• Ran MRM’s Summer Intern program• Directed a wonderful team of four

Bachelor Of Arts (B.A.), Communications And Film

Coursework, Communications