Our Search Engine Marketing services are committed EXCLUSIVELY to the Automotive Parts Aftermarket Industry. With 25 years of experience in Search Engine Marketing and 15 years dedicated to the automotive aftermarket parts industry, there is literally NOBODY better qualified to help you manage your auto parts paid search and shopping campaigns in Google and Bing.

Joined Eckler's upon request to help recover and redirect the strategic direction of paid and organic search. After taking over the Paid and Organic marketing accounts from external agencies, I guided a strategic recovery roadmap to drive revenue growth while also showing profitability and navigating a shrinking inventory of key products. In less than 6-months, we have been able to help course-correct the company's revenue and profit enough to successfully position Eckler's as an attractive acquisition by another industry operator, completing my role in turning the company around.Responsible for over $3MM in annual spending across the following channels:* Paid Search* Shopping (PLA)* Organic SearchSuccessfully turned around falling revenue and profitability for all of the following enterprise-level direct-to-consumer retail aftermarket automotive parts sites simultaneously:* Ecklers.com* Eckler's Corvette* MAC's Auto Parts* Classic Chevy* Rick's Camaro

After being recruited to APG by their executive team, I led efforts to modernize and optimize the Paid Search and SEO programs. Leveraging over $3MM in annual budget we were able to achieve an 87% increase in revenue on only a 56% increase in spending, netting a 38% improvement in ROAS as we increased sales volume. I guided the strategy, annual projections, and tactical roadmap to grow increasingly profitable revenue through the following digital marketing channels:* Paid Search* Shopping (PLA)* Social* Organic SearchAccomplished hands-on implementation/optimization, while also providing marketing team direction for all of the following enterprise-level direct-to-consumer retail aftermarket automotive parts sites simultaneously:* Alligator Performance* FTSpeed* SubiSpeed* Northridge 4x4* RallySport Direct* Stage3 Motorsports* Trail Recon* Grimmspeed

» Strategic and Tactical lead for multiple major digital marketing channels» Direct responsibility for over $10MM in annual marketing budget» Analyze, test and deploy Best of Breed marketing programs and tools» Mentor, Motivate, and Drive a High Caliber Team of Digital Marketing Experts» Leverage multiple departments and high quality Sales team to identify and deliver perfect marketing messages to the correct consumers» Drive strategic planning for new markets and business development efforts

As the Marketing Channel Manager, I was responsible for oversight and hands-on optimization of multiple digital marketing channels, including paid search, paid display, affiliates, and shopping. I was able to demonstrate significant year-over-year improvements through each channel and was promoted with the ability to begin building a team to manage all accounts.

As the SVP of Interactive Media, I was responsible for directing the strategy and implementation of all interactive media and search engine initiatives. I also led the implementation and interpretation of all analytics programs for various clients and campaigns. I acquired, developed, trained, and motivated a team of 6-8 media and search marketing specialists. The team drove new revenue through business development efforts alongside the executive team. We provided strategic planning for new clients as well as internally in identifying market needs and possible solutions.

As the Director of Search Marketing, I was responsible for guiding the strategy and implementation of all paid search and SEO initiatives for each agency client. I was also tasked with implementing and interpreting all analytics programs for various clients and campaigns.

Led a team of 3 paid search specialists in the strategy and tactical implementation of paid search campaigns for lead generation and D2C ecommerce customers across various industries.

Property Lead was a start-up company dedicated to the acquisition of interested home shoppers who were provided with critical information to further enhance their home shopping efforts and then connected with the most highly qualified REALTOR in their area.