Craig White Email & Phone Number

Vancouver, British Columbia, Ca

Avantage is a modern consulting, outsourcing and managed services firm that's hyper focused on great experiences and outcomes for our customers. We help organizations innovate, transform, and use technology to improve performance or develop a competitive advantage. Our customers are some of the most recognized multinationals brands and we leverage our Vancouver based Centre of Excellence to support them with great people, leading technology, and managed services.

Providing strategic management, business planning consulting & coaching services to technology start-ups, mid-market tech companies in the telecom, retail, healthcare & the professional service sector. Extensive expertise in building and operating a managed services organization. We have engaged in organizational performance optimization, management consulting, succession planning, interim executive management, product & brand management & corporate turnarounds.

Montréal, Québec, Ca

(formerly Radiant Communications Corporation)As the sales, marketing and service leader, I re-built and led the Radiant team through a transformation from a connectivity reseller to a professional national managed service provider of networks, hosted cloud and VoIP services. As a member of the Executive Team at Radiant, I was a key stakeholder in selling the company to both Comwave in 2015 and to Telus in 2019. The market cap at Radiant grew 450% under my sales and service leadership. Responsible for sales, marketing and service results, it was my mandate to grow the revenue stream while maintaining an industry leading profit margin. Under my leadership, we achieved a 30% CAGR while maintaining EBITDA targets and customer satisfaction targets. As well, during that period, our monthly churn rate was reduced to .05% vs. over 4% in 2011. Over the course of the last 8 years, we attracted and retained many of Canada’s largest brands in Retail, Oil & Gas, Financial and Health Care.

As a principal of Clarity Group West, Craig served as a contributing management consultant a coach to numerous private and public companies. Clarity focuses on corporate performance optimization, succession planning, interim executive management, new product development and market expansion.

Richmond, Bc, Ca

Reporting directly to the CEO as his second in command, I had the turnaround mandate of a privately owned medium sized franchise company with revenues of over $150M. My responsibilities spanned national operations, franchisee relations, investor relations, real estate and construction. • Led in store lease negotiations, sale and ultimate store opening or ownership transfer of over 23 stores. They included new stores, competitor conversions and corporate sales to Franchisees. This accomplishment represented a franchise historical record breaking number of transactions for Mr. Lube.• Supported the CEO in the day to day operations of the business which led to the achievement of industry leading Same Store Sales of 27%, doubled EBITDA and increased shareholder value by over $20 million in three years.• Executive Sponsor for Mr. Lube with Canadian Franchise Association, International Council of Shopping Centres, the Imperial Oil Real Estate Division, Royal Bank of Canada and the Bank of Montreal. • Rebuilt the national franchise development and real estate team by recruiting accomplished franchise development, real estate, leasing, franchise marketing directors and many other individual support roles to work together cohesively.• Authored the annual Business Plan.• Rebuilt the compensation plan for development, real estate and leasing.• Attracted new investors based partially on my reputation from a previous company.• Led in the selection of 16 new sites and negotiated the leases.• Successfully built and opened 16 new stores in 3 years.• Project managed the General Contractors responsible for building the stores.• Sold 5 Corporate Stores for 6 times earnings. (typically 3 to 4 times)• On-going property management of100 leases.

Richmond, Bc, Ca

• Operated 100 retail stores across canada.• Authored the Strategic Business Plan for 2007 – 2009.• Led in the restructuring and management of operations, development, real estate, leasing necessary to establish a foundation for growth.• Renewed relationships with the Bank of Montreal and Royal Bank of Canada and launched a national financing program with Mr. Lube.• Launched a quarterly brand evaluation system for franchisees called “Go for the Gold” designed to improve brand standards of our stores.• Created a quarterly brand scorecard intended to communicate “Go for the Gold” results to franchisees.• Orchestrated and Hosted the Franchise Conventions• Achieved industry leading same store sales growth of 30% in 3 years. • Chaired the quarterly franchisee Regional Advisory Council.

Redwood City, Ca, Us

Reporting to the executive studio producer, I was given the mandate to lead in the development and production of a $350M video game titled “Need for Speed-Carbon 2006” As well, to improve the efficacy of the software development team, while reducing employee “burn-out” and improving staff morale.• Produced the game with an operating budget of $25M.• Successfully shipped the product on time, and under budget, to 24 countries in 54 different SKU’s.• Recruited and managed a team of over 200 software engineers through early concept creation through all stages of pre-production, production and “finalling”• Developed a process for production milestone reviews with the Senior Management team which reduced production time and bug fixing time by 15%.• Worked collaboratively with the studio producer to convert creative concepts into a final product which received record breaking industry reviews.• Maintained high staff morale during the difficult “finalling” process by introducing an element of fun and ongoing personal recognition.

Montreal, Quebec, Ca

Reporting to the President, I was given the “start-up” mandate for Western Canada. My primary objective was to generate over $500M in revenues from $0, in 5 years and gain a 30% market share from 0%.• Built the business sales and customer solutions teams in western Canada into a 350 employee organization generating $650M in revenue. • Grew revenues in 2002, 2003 and 2004 by 140%, 145% and 158% respectively.• Improved 2004 EBITDA by $63M and increased Customer Satisfaction by 3.5%.• Led in the acquisition of hundreds of new business customer wins in Western Canada. • Led the launch of new technologies and Alberta Super Net in the West including: GPS, 1X Wireless Data trials, Voice over Internet Protocol (VoIP), Location Based Services, and fixed broadband wireless. • Established and grew project management and consulting business division.• Achieved the highest customer value rating at Bell for all regions for 2004 & 2005.• Rebuilt all compensation plans in Western Canada ultimately targeted to motivate profitable new business growth.• Awarded “The Most Respected Place to Work” by Alberta Venture Magazine under my leadership.• Enjoyed the highest employee satisfaction rating in Bell for 2003 and 2004.• Performed as the Western lead in the strategic acquisition of Charon Systems and Group Telecom.

Montreal, Quebec, Ca

• Opened a 350 seat Western Canada Destination Call Centre in 2004• Successfully acted as 2nd in command in Western Canada for the President of Bell • Opened and operated over 50 wireless retail stores in Western Canada in 3 years.• Created and obtained board approval for the accelerated growth plan for wireless in the West.• Authored the 2003 and 2004 business plans for Western Canada • Developed the plan and led in the integration of all wireless, wire line, satellite and customer support teams into one unified solution provider for business customers in Western Canada.

Toronto, Ontario, Ca

Led a cross functional management team comprised of sales, customer support, professional services, technical support, marketing management, partner programs and operations toward the achievement of a revenue and profit goal in a fiercely competitive e-business and next generation telecommunications service provider business.• Produced the top Branch in Canada for 3 consecutive years measured by Revenue and profit (1999, 2000 and 2001)• Grew revenues from $38m in 1999 to $65M in 2001.• Won many new accounts such as TCGI, CDNX, ICBC, BC Hydro, Info sat.• Created a professional services and technical support team focused on WAN and LAN planning, design, project management and ongoing support.• Increased profit margins by improving the product mix from 40% data solutions to 60%.• Turned around the morale and stabilized a region which had previously undergone many resignations by rebuilding 70% of a team of 80 staff over a period of 18 months.

Craig successfully progressed in areas of increased responsibility in Sales, Sales Management, Marketing and General Management in his career at HP (formerly Digital Equipment of Canada)

Education record

Executive Development Program, Post Graduate Studies, Information Technology

Education record