Craig Willoughby is a Director at Twistedesign at Twistedesign. He possess expertise in branding and identity, graphic design, art direction, image manipulation, typography and 9 more skills.
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DirectorTwistedesign Oct 2015 - PresentPontefract, England, United KingdomTwistedesign is a multi-disciplinary integrated design and marketing agency. We live and breath design and thrive on new challenges. It helps us create experiences that connect brands with global audiences across all platforms.Our complementary skills allow us to handle a vast array of strategic, creative and technical projects. We share an appetite for ideas and exceptional brand experiences. Our core belief is that design isn’t only how something looks, but how it works. We are creatives geeks, digital genius' and are reined in by exceptionally organised project managers.My key managerial responsibilities at Twistedesign include:Business planning and strategy, new business development, marketing, developing internal procedures and budgeting and forecasting.My creative background is what put me in this role and I continue to have day to day involvement in:Brand strategy & consultation, graphic design, art direction, UI/UX design, web and app design, specialist print and illustration. -
Senior CreativeCommunicate (Europe) Limited May 2014 - Nov 2015Leeds, United KingdomAfter 6 years working closely with the leisure and consumer industry I finally took the plunge and switched sectors. Communicate (Europe) Ltd. are recognised by their clients as affable, insightful and available. They specialise in marketing, publishing, print and digital for the FMCG, professional services (legal/financial) and scientific sectors delivering on the bottom line through marketing thinking and insight that works.My key responsibilities within the company are:- Create high end graphical content for the publications we produce.- Create GUIs for the online and app content whilst working closely with the team of developers.- Collaborate with the team of designers, editors, developers and copywriters on a variety of projects.- Help develop the companies brand around a strong creative presence.- Oversee the print and reprographics leaving the studio to ensure a smooth transition through the production house into the consumers hands.
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Studio ManagerUyr Ltd Nov 2010 - May 2014Initially I joined UYR as a local level Graphic Designer having been noticed for the work I was doing with Barflya. During my time here my design abilities have gone from strength to strength allowing me to play an integral part in the growth of the company. This in turn allowed me to head up projects for some of our major clients within my first 6 months and consequently, lead to me being offered the role of Studio Manager at the start of the year. As Studio Manager, I oversee all projects within the leisure side of the business as well as managing and delegating the day to day local level work load for the designers within my team. Working closely with the marketing teams of the likes of Luminar Leisure, Intertain, Atmosphere Bars and Clubs, Stonegate and No Saints has allowed me to gain an insight into the other side of the coin so to speak. I now further understand the marketing techniques and sales drivers which are implemented throughout the campaigns we produce allowing me to design with interpretation and the way it works in mind, not just aesthetics.Key Strengths: Studio Management, Print Production, Art Direction, Graphic Design, Typography, Image Manipulation and Branding & Identity. -
Graphic DesignerBarflya Ltd Jan 2008 - Nov 2010Worked as part of a small team of designers working on local level projects for leisure companies in the area.
Craig Willoughby Skills
Craig Willoughby Education Details
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New College, PontefractGraphic Design, Media Studies, Business Studies
Frequently Asked Questions about Craig Willoughby
What company does Craig Willoughby work for?
Craig Willoughby works for Twistedesign
What is Craig Willoughby's role at the current company?
Craig Willoughby's current role is Director at Twistedesign.
What schools did Craig Willoughby attend?
Craig Willoughby attended Leeds Metropolitan University, New College, Pontefract.
What are some of Craig Willoughby's interests?
Craig Willoughby has interest in Fine Art And Graphic Design, Music, Travel.
What skills is Craig Willoughby known for?
Craig Willoughby has skills like Branding And Identity, Graphic Design, Art Direction, Image Manipulation, Typography, Print Management, Corporate Branding, Brand Development, Illustration, Flyers, Corporate Identity, Creative Direction.
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Craig Willoughby
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