(Duncan Enterprises Acquisition - Jan 2022)Leads the photography, video production, and copy team in creating digital assets for branded websites, e-commerce platforms, and various social media channels - while collaborating with the Art Director, Brand, eCommerce, and Digital Marketing teams to ensure each creative objective is properly executed.Focused on holistic, product-driven narratives that showcase features and innovations in the consumer craft industry while remaining abreast of current trends in color, typography, photography, and interactive design.Ensures the integrity and preparation of final assets are timely, accurate, and on budget while organizing and maintaining existing.Partners with the Traffic Coordinator, Art Director, and VP of Product to monitor department budget, labor hours, freelancers, supplies, and equipment.

Leads the photography, video production, and copy team in creating digital assets for branded websites, e-commerce platforms, and various social media channels - while collaborating with the Art Director, Brand, eCommerce, and Digital Marketing teams to ensure each creative objective is properly executed.Focused on holistic, product-driven narratives that showcase features and innovations in the consumer craft industry while remaining abreast of current trends in color, typography, photography, and interactive design.Ensures the integrity and preparation of final assets are timely, accurate, and on budget while organizing and maintaining existing. Partners with the Traffic Coordinator, Art Director, and VP of Product to monitor department budget, labor hours, freelancers, supplies, and equipment.

Manages paid and organic customer acquisition campaigns on Duncan's primary social channels to grow audiences and further strengthen the sales funnel for direct to consumer eCommerce websites. Oversees daily budgets, campaign optimization, ROI, and CPA goals.Creates and manages content calendars on various social platforms to increase brand awareness and engagement.Drives collaborations with creative, brand, web, and digital departments to strategize, align and execute digital promotions and campaigns.Generates reports to effectively track social media and digital marketing efforts to identify wins and improvement opportunities.Maintains a set of detailed best practices and key learnings for managing, optimizing, and scaling paid social channels that are relied on by other departments and executive staff.

Strategizes and executes paid customer acquisition campaigns on Duncan's primary social channels, including Facebook, Instagram, YouTube, and Pinterest, to grow engagement and help strengthen the sales funnel for DTC sales.Manages daily spend, setting up campaigns, monitoring them, optimizing for best results, and hitting ROA and CPA goalsCollaborates with Duncan's creative, brand, web and digital teams to strategize quality initiatives that support the team's goal.Maintains a set of detailed best practices and key learnings for managing, optimizing and scaling paid social channels that are relied on by other departments and executive staff.