Gold Circle analyzes your buying behavior (payment and receipt data) and allows your favorite brands to offer you exclusive rewards that really match your desires. Approved by the Bank of France and PSD2/GDPR compliant, Gold Circle allows you to consume better.Challenge: launch the digital platform, structure its marketing department, and develop its reputationB2B2C marketing strategy:- Launch of the marketing department from scratch- Brand positioning- Customer journey- Users recruitment- Business tools optimization...Main results: 50,000 users recruited in 1 year

Challenge: to redeploy the brand on the French marketMarketing & Communication Strategy:- Drafting and implementation of a new brand platform: positioning, values, brand signature, communication...- Selection of brand ambassadors and contracts negotiation- Construction and implementation of operational marketing calendar...Main results: +20% turnover vs 2022

Challenge: improve instore consumer experience to create brand preference

Challenge: modernize and make horseracing attractive for new kinds of consumersFrance Galop marketing strategy:- Repositioned and produced 15 international events: Qatar Prix de l'Arc de Triomphe, Prix Longines Diane, FG Garden Party, Grand Steeple Chase de Paris, Dimanches au Galop ...- Coordinated 360 communication plans- Identified partners, negotiated contracts and handled servicingMain results: 300,000 visitors to key events (+20%); 72,000 visitors to Qatar Prix de l'Arc de Triomphe (+22%); 47,000 visitors to Prix de Diane Longines (+40%)New business model for ParisLongchamp racecourse reopening:- Imagined and executed new consumer experiences (Les Jeuxdis de ParisLongchamp, Le Petit Pré, Multisport Center...), set up partnerships, business plan- Came up with the new name "ParisLongchamp" and graphic guidelinesMain results: 20M€ additional income per year; 10,000 visitors for Le Petit Pré

Challenge: strengthen brand leadershipadidas France communication strategy for sport categories:- Coordinated all marketing levers: brand, sport marketing, product, retail- Implemented 360 communication plans (media, point of sale, digital, CRM, social networks, media & influencers relations, events...)- Activation budget > 15M€Main results: adidas French consumers favourite brand from 2007 to 2010 (LH2 survey)“adidas is all in” brand campaign launch:- Engaged consumers around sport, fashion and lifestyle dimensions of the brand- Strategy focus: brand experience, digital and social networks, points of saleMain results: 2011 Strategies Award; +19 points on monitored image items; 40% sell in and 36% sell out growth

Challenge: support sell-in, develop sell-out and drive brand image instoreInstore brand activation plans:- Opened 12 adidas stores including the Paris Champs Elysées flagship- Partnered with commercial services and negotiated directly with key account customers (Decathlon, Go Sport, Intersport, Run, Redoute...)- Developed and implemented over 700 operations in all types of stores across EuropeMain results: 80% sell out growth

Clients : Fiat, Johnnie Walker, Gordon’s, Kellogg’s, Old El Paso, Fluocaril, Parogencyl and Stratégies

Clients : Pringles, BP, Virbac, Rogé Cavaillès and Banette

Defined the agency new business strategy, developed new-business tools, coordinated pitches...