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Crawford Burns is listed as B2B Sales | Sales Operations | Key Account Management | Performance Management | Business Analytics | Process Implementation | Data Migration at otagoTech, based in Eaglesham, Scotland, United Kingdom. AeroLeads shows a matched LinkedIn profile for Crawford Burns.
Crawford Burns previously worked as Commercial Director at Otagotech and Sabbatical at Currently In The Market For A New Opportunity. Crawford Burns holds Hnc, Training & Development, Pass from Anniesland College.
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■ An accomplished and committed individual with over 15 years of experience as a Technical and Commercial Leader within the business-to-business (B2B) software industry■ Highly skilled in the areas of B2B sales, sales operations, business analytics, process implementation, data migration, and building relationships■ Articulate communicator, negotiator, and influencer; confident engaging with, and presenting to, stakeholders at all levels – adept at both verbal and written communication■ Strong commercial awareness, with an appreciation of internal and external profit drivers within the industry■ Analytical problem solver, active listener, resourceful, agile, tenacious, with strong attention to detail; remains flexible and adaptable within fluid and dynamic environments■ A motivated, positive, and outcome orientated individual who embraces ownership and accountability; supports teams with compassion and mentoring, removing barriers to delivery, and recognising exceptional performance■ Keen interest in focusing expertise on a Key Account Manager, Performance Manager, or Sales & Operations Manager role𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:● Contributed to the company's strategic expansion plans; effectively managed sales operations, growing key accounts and taking 90% market share● Achieved 100% client retention and secured extended 4-5 year contract renewals with key clients● Negotiated pricing and led a business critical 20-week project integrating two major client datasets; demonstrated exceptional leadership and project management skills across all workflows, delivering within strict time, budget, and scope constraints● Successfully procured, configured, and implemented an ERP system across various business functions – CRM, Project Management, Task Management, and Helpdesk; streamlined processes and workflows, enhanced data visibility, supported automation, and optimised team collaboration to drive operational efficiency – in-depth working knowledge of ERP systems/CRM systems● Transformed a storyboard concept into a robust SaaS model, successfully delivering a final product adopted by >20,000 end users across 750 organisations (Yellow Jacket)● Identified a user requirement for a ground-breaking app for on-site use, addressing the recording of actions, audits, and inspections in PC-absent environments; successfully secured £400K funding from the Board for development and rollout – resulting in a 400% surge in recorded actions within 3 months● Initiated and embedded an annual recurring licensing model, generating a £1.4 million turnover
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Stirling, Scotland, United Kingdom
OtagoTech's mission is to cultivate job satisfaction and enhance work-life balance for property factors through digital transformation, enabling them to deliver exceptional service to homeowners while reducing operational costs
Glasgow, Scotland, United Kingdom
● Successfully completed personal and professional development courses - Emotional Intelligence in Practice, and Critical & Strategic Thinking in Practice
Glasgow, Scotland, United Kingdom
Initially employed as a Commercial Manager, promoted to Professional Services Director in January 2022; company specialised in B2B sales and product support for 3 software applications designed for the property management sector.𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:● Managed 5 FTE direct reports comprising 4 x Technical Support, and 1 x Training/On-boarding/Project Manager● 360 management including recruitment, performance management, appraisals, performance reports, and setting and monitoring Key Performance Indicators (KPIs); provided leadership through ongoing training, coaching, and mentorship ● Championed a culture of ongoing improvement and talent development; actively engaging in succession planning to ensure the organisation's long-term success𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 | 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:● Full ownership and management of client-facing business functions and sales administration; acted as the primary contact for all client interactions● Spearheaded business development strategy, driving growth and profitability by building a robust prospect sales pipeline; covered all touch points including developing relationships, call cycles, generating leads, and referrals - ownership of delivering £1.2 million turnover per annum● Demonstrated financial leadership, managing the P&L, optimising revenue streams, driving sales analysis/sales plans, managing invoicing, and cultivating a high-performance environment● Applied strong analytical skills to drive data analysis of new markets, identifying growth opportunities; presented software to clients and utilised strong influencing skills to negotiate pricing and close deals● Established and monitored a robust Service Line Agreement (SLA) framework, utilising an in-house ticketing system for tracking turnaround and client closeout rates● Adherence to international standards for information security management systems (ISMS), and general data protection regulation (GDPR) guidelines
Glasgow, Scotland, United Kingdom
Employed to promote online solutions tailored for diverse vertical markets and organisations of varying sizes, ranging from local SMEs to global enterprises with a multinational footprint.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:● Initiated and implemented targeted client acquisition strategy; proven ability to identify opportunities through robust business analysis, aligning clients' needs with the company's solutions to exceed new business targets● Worked collaboratively with technical team, providing insights and feedback on client interactions to drive continuous software and process improvements● Represented the company at trade shows and networking events; built and maintained long-term relationships to support and position the brand for increased visibility and growth
● Successfully completed personal and professional development courses - PRINCE2, Agile Project Manager, GDPR Practitioner, Site Collection Administrator, and Lean Practices
Watford, United Kingdom
Initially employed by Mace Group as a Business Unit Leader, with BRE acquiring business unit and team in July 2015; managed both technical and commercial activities, providing companies with a cohesive solution for monitoring site and business performance within the international construction industry – flagship projects included The Shard, Birmingham New Street Station, Olympic Park Regeneration, and T5 at Heathrow Airport.𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:● Managed 6 FTE direct reports comprising Account Managers, New Business Development Managers, Project Managers, and Administrators● 360 Management – including performance management, setting and monitoring KPIs for business growth and client retention, performance improvement, sales territory reviews, training, coaching, and mentoring● Managed relationships with the 3rd party development team, second/third-line support teams, and suppliers, demonstrating strong vendor management skills𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 | 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:● Full ownership of driving sales targets, providing after-sales technical support, and developing industry-leading software products● Yellow Jacket (construction health and safety software) – used by >20,000 end users across 750 organisations● Smart Waste (sustainability and environmental monitoring software) – used by >250 users across 10 organisations● Accountable for the successful delivery of a combined £2.5 million turnover per annum; comprising £1.4 million for Yellow Jacket and £1.1 million for Smart Waste● Spearheaded the development and delivery of a comprehensive go-to-market strategy, targeting Tier 1 and Tier 2 construction businesses operating on flagship built environment sites● Implemented comprehensive tracking, management, and documentation of account management and customer service activities through Salesforce● Defined and delivered comprehensive training material for administrators, end users, and managers – >300 users
● 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, Equas Smart Pro: April 2010 – June 2011● 𝐒𝐚𝐥𝐞𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫, She Software: Oct 2000 – Dec 2009
Quick answers generated from the profile data available on this page.
Crawford Burns works for otagoTech.
Crawford Burns is listed as B2B Sales | Sales Operations | Key Account Management | Performance Management | Business Analytics | Process Implementation | Data Migration at otagoTech.
Crawford Burns is based in Eaglesham, Scotland, United Kingdom while working with otagoTech.
Crawford Burns has worked for Otagotech, Currently In The Market For A New Opportunity, Cpl Software, Chemdoc, and Professional Development.
You can use AeroLeads to view verified contact signals for Crawford Burns at otagoTech, including work email, phone, and LinkedIn data when available.
Crawford Burns holds Hnc, Training & Development, Pass from Anniesland College.
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