Growth and innovation leader working at the intersection of consumer services and technology. I bring over a decade of experience in commercial strategy, market research and development, analytics and digital transformation. My expertise spans the innovation lifecycle, having built new consumer products and experiences, developed analytics and AI-powered solutions, and launched new business ventures with some of the leading global brands, including CVS Health, American Express, Nike, UNICEF, and the US Department of State.Leveraging my technology and consulting background, I am most happy when working on the toughest problems and developing measurable, everyday solutions that bring joy to consumers. I’m a lifelong traveler with a love of adventure and exploration.
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Executive Director | Corporate Strategy | Enterprise Growth And InnovationCvs Health Aug 2023 - PresentWoonsocket, Ri, Us• Founded and led market insights and risk analytics center of excellence, providing executive-level reports on market landscape.• Advised C-suite leaders and board members on evolving market trends, including consumer behavior and regulatory environment.• Identified new opportunities through competitor intelligence and built digital workflow for corporate strategy team. -
Executive Director | Corporate Strategy | Consumer Growth, Brand, MarketingCvs Health Apr 2022 - Aug 2023Woonsocket, Ri, Us• Led strategic planning for marketing, brand, advertising, and customer care functions at CVS Health.• Advised on special initiatives and developed executive scorecards for C-suite leaders.• Supported the successful launch of the Healthier Happens Together campaign.• Scaled CVS Media Exchange to a $1B business, driving consumer growth and brand recognition.
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Director | Corporate Strategy | Digital Health & Consumer TechCvs Health Jun 2020 - Apr 2022Woonsocket, Ri, Us• Led strategic planning and business development for digital health and consumer tech function, a 3,000 person and multi-billion dollar department- Defined multi-year digital customer acquisition strategy, resulting in 20M net conversions and new account creation - Built multi-year roadmap to simplify consumer health experience, personalize the health journey, and drive engagement• Architect of enterprise’s digital health strategy during COVID-19, including rolling out COVID testing and vaccinations, mobile clinic scheduling, and electronic medical records dashboards. Reach over 100m people• Managed and advised product leadership on roadmap of a portfolio of 40+ digital products like CVS.com and Aetna Health.
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Digital / Ai Strategy ManagerAccenture Nov 2017 - Jun 2020Dublin 2, Ie• Advised leading global brands on AI, analytics, and big data strategies, focusing on new business models and data monetization.• Collaborated with multiple industries to implement commercial analytics solutions and Platform as a Service offerings.• Led AI/ML business development for Accenture, including direct sales, sales enablement, and thought leadership. -
Digital Strategy ConsultantAccenture Nov 2014 - Oct 2017Dublin 2, Ie• Managed case work with High Tech and Life Sciences companies. Extensive business travel• Led software development, ERP implementations, programmatic change management, and sales & service transformations.• Spearheaded big data platform projects to drive innovation and efficiency in client operations.
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Technology AnalystAccenture Jan 2013 - Oct 2014Dublin 2, Ie• Conducted business analysis and product management for government financial and supply chain systems.• Collaborated with U.S. government, United Nations, and non-profit organizations on case work projects.• Developed software solutions to enhance efficiency and effectiveness in government operations.
David Crawford Education Details
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The University Of ManchesterDevelopment Economics And International Development -
University Of North Carolina At Chapel HillEconomic Geography
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National University Of SingaporeEconomic Geography
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InseadBusiness Strategy Certificate
Frequently Asked Questions about David Crawford
What company does David Crawford work for?
David Crawford works for Cvs Health
What is David Crawford's role at the current company?
David Crawford's current role is Growth | Innovation | Consumer.
What schools did David Crawford attend?
David Crawford attended The University Of Manchester, University Of North Carolina At Chapel Hill, National University Of Singapore, Insead.
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