Ron Crawford Email & Phone Number

Clarion Safety Systems, LLC, is the leading designer and manufacturer of visual safety solutions that help customers in more than 180 industries worldwide to make their products and premises safer. The company also provides complementary consulting services related to machine safety, compliance, and risk reduction methodologies.• Concluded P/E to P/E ownership transition in 2021• Established near and intermediate-term growth strategies to leverage strong brand position in “niche market” for expanded market penetration and broadened revenue streams• Achieved double digit YoY revenue increases, while maintaining EBITDA performance at far higher levels than competing firms • Restructured and expanded senior team, while streamlining operations to support chosen strategic direction with neutral headcount impact• Enhanced customer intimacy by expanding channels to market, including manufacturer’s reps, inside sales and digital marketing / eCommerce• Expanded portfolio beyond traditional offerings through introduction of innovative technology solutions, management consulting services, strategic partnerships, and by outsourcing production as needed to offset internal resource constraints• Streamlined and reorganized commercial operations to enhance efficiency while maintaining superior customer satisfaction performance

Lübeck, Schleswig-Holstein, De

Dräger is an international leader in the fields of medical and safety technology. Founded in 1889, Dräger generated revenues of around EUR 2.6 billion in 2015. The Dräger Group is currently present in more than 190 countries and has about 13,500 employees worldwide• Lead North American marketing organization for both medical and safety companies, encompassing four legal entities, sixty-one employees, nine direct reports, $400M in revenue and $17M in marketing spend. • Direct three marketing disciplines made up of strategy development and deployment, product management, and marketing communications. • Responsibility encompasses hospital segment (focus on acute care environments with anesthesia, ventilation, warming therapy, workplace infrastructure and patient monitoring) and safety segments (focus on fire service, mining, oil & gas, chemical, federal government, and other industrial segments with a broad range of protection and detection offerings)

No-Burn Incorporated is a manufacturer of highly specialized fire retardant and mold resistant coatings primarily for use in residential, commercial and institutional new construction applications.• Led commercial team, including sales, marketing and business development personnel• Increased annual sales volume and profitability, despite dramatic decreases in U.S. construction activity• Expanded service delivery dealer network by greater than 100% through relationship building with organizations such as Masco Contractor Services and others• Strengthened product distribution network through strategic alliances with firms such as Service Partners, with 80 targeted wholesale distribution outlets in the U.S.• Drove specification of product line through aggressive marketing and educational campaigns geared toward architects, engineers, construction professionals, fire officials, building officials and others• Created retail channel for product distribution with accounts such as Lowe’s and Amazon.com• Secured municipal, state, and national certifications / approvals for use of product line in code-prescribed construction applications• Closed long-term supply contracts with companies such as Service Partners, Icynene, Demilec, PorterCorp, FOMO Products and others• Piloted the launch of three new product lines• Directed corporate product development and testing programs, facilitating entry into several market segments utilizing disruptive technology strategy

• Increased number of units built by 29 percent, while improving net profit per unit by 5 percent• Reduced average construction cycle time from 127 to 96 days• Strategically managed “ramping down” of residential construction business beginning in 2006 through effective management of land position, productivity enhancements, strategic cost reductions and management of key supplier partnerships • Designed, developed and implemented organizational structure, position descriptions, policies and procedures, and performance management processes and reporting• Created process flow charts for all functional areas to streamline and maximize efficiency of work flow• Reorganized and restructured production team• Outsourced warranty call-back services, reducing total warranty expense to less than 1 percent of gross revenue while enhancing customer satisfaction as documented through both qualitative and quantitative measures• Implemented budgeting, expense tracking, and enhanced financial reporting systems• Instituted estimating, pricing and procurement processes• Championed comprehensive production scheduling and purchase order systems• Evaluated and modified make-up of subcontractor and vendor base to accommodate growth in, and complexity of, units built• Drove development of customer survey and continuous improvement processes• Pioneered Web-based (paperless) contract administration process and system through outsourced IT vendor• Effectuated safety training, auditing and reporting system• Restructured product design department to accommodate increasing volume and complexity of design requirements• Negotiated and concluded multiple long-term contracts for lot acquisitions with local land developers• Negotiated sale of two full-scale residential development projects• Directed creation of third-party training programs for employees at all levels in the organization

Brooklyn Heights, Ohio, Us

GrafTech International Ltd., formerly UCAR International, Inc., is a world leader in graphite material science with more than 120 years of experience in the carbon and graphite industry. • Directed the company’s revenue development efforts by creating and implementing strategic marketing plans, designed to be carried out through multi-functional teams• Led all commercial and product development efforts for five Strategic Business Units• Implemented “stage and gate” systems for product innovation/new product development, resulting in seven new products over an 18-month period• Achieved growth of our Electronic Thermal Management SBU from start-up to over $3,000,000 • Restructured fire protection business following research predicting a lower return on invested capital than that attainable through other development projects • Directed growth of industrial heat management business from under $1,000,000 to over $5,000,000• Closed multi-year contracts with key accounts, including Federal Mogul, Dana Corporation and others, thus funding the roll-out of several high margin/high growth products• Added specialized distribution in Asian markets to facilitate entry into electronics market segment

Crawford-Lalli & Company was a strategic marketing consulting firm focused on the development of comprehensive marketing plans for client firms, followed by assuming the role of the primary in-house commercial leader throughout an extended implementation phase. • Delivered marketing planning and implementation services for 15 locations of MEDCenter, a subsidiary of MedPartners, a multi-billion dollar physician practice management organization• Drove development of marketing and business plans for Braincraft Learning Technologies, Inc., a New York City-based multimedia development company: provided ongoing business management services under contract for 12 months; client principals have subsequently sold the business under highly desirable terms• Provided sales and marketing training for corporate account executives of AT&T, one of the nation's largest Web development and hosting firms• Developed marketing plan for, and provided contract sales and marketing management services to, MobilityWorks, one of the leading US-based re-manufacturers of vehicles for persons with disabilities• Directed the strategic marketing efforts of University Ophthalmology Associates, part of The University Hospitals Health System

Midland, Michigan, Us

• Increased thermoset resin gross sales by 35% within Dow's East Central Zone (MI, OH, KY, WVA, PA, NY) over a 3-year period, achieving total annual sales of $8,000,000• Managed development of a thermoset resin end-user selling program specifically focused on technical decision-makers in targeted industries• Managed product sales through a fifteen-company and fourteen-company industrial distribution network in eight Northeastern states and six Midwestern states, respectively• Performed analysis of market share and distributor performance within sales territory which led to restructuring of distribution network for the region• Facilitated a multi-functional Quality Management Team that was created to determine and address critical considerations involved with meeting the needs of Dow’s thermoset customers• Developed an incentive-based promotional program that resulted in a 200% increase in gross revenue for the “Dowtherm” line of low temperature heat transfer fluids in the Northeastern U.S. over a two-year period• Performed analysis of regulatory and emotional environment surrounding industrial thermal fluid toxicology and related purchase pattern of key buying influences: this analysis resulted in a shift in Dow's national marketing programs with respect to industrial thermal fluid products• Developed and managed regional direct mail and telemarketing programs• Presented technical product information to several engineering societies and trade groups

Bachelor Of Arts (Ba), Marketing

Master Of Business Administration (M.B.A.)