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Natalie Crawford Email & Phone Number

Director, Interconnected Merchandising Strategy and Product Management at The Home Depot Canada
Location: Canada 11 work roles 6 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Role
Director, Interconnected Merchandising Strategy and Product Management
Location
Canada
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Who is Natalie Crawford? Overview

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Natalie Crawford is listed as Director, Interconnected Merchandising Strategy and Product Management at The Home Depot Canada, a with 6710 employees, based in Canada. AeroLeads shows a matched LinkedIn profile for Natalie Crawford.

Natalie Crawford previously worked as Director, Interconnected Project Selling (E-commerce) at The Home Depot Canada and Senior Manager, Direct Fulfillment Operations at The Home Depot Canada. Natalie Crawford holds Master Of Business Administration - Mba (In Progress) from Toronto Metropolitan University.

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The Home Depot Canada

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Profile bio

About Natalie Crawford

Accomplished executive with over 15 years of experience in strategic leadership, operational efficiency, and customer-centric initiatives within the retail industry. Expert in spearheading comprehensive strategies that enhance customer experiences and drive business growth, supported by deep expertise in inventory management, direct fulfillment operations, and omnichannel experiences. Proven ability to lead cross-functional teams, manage complex projects, and foster strong partnerships with stakeholders. Recognized for a customer-focused approach, business acumen, and data-driven decision-making, consistently delivering measurable business outcomes, and driving innovation.

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The Home Depot Canada
The Home Depot Canada
Director, Interconnected Merchandising Strategy and Product Management
Canada
Website
Employees
6710
AeroLeads page
11 roles

Natalie Crawford work experience

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Director, Interconnected Project Selling (E-Commerce)

Toronto, Ontario, Ca

• Spearheaded the development and execution of a comprehensive strategic roadmap for the Interconnected Project Selling initiative, revolutionizing the customer journey both in-store and online.• Established and led a cross-functional project team comprising of technical, product, and customer SMEs, to develop intuitive design tools, instant quotes and scheduling capabilities to enhance customer decision-making and online conversion.• Improved online customer engagement and path to purchase by incorporating professional imagery, helpful project content, and expert chat capabilities, driving a projected increase in online customer engagement.• Fostered strong interdepartmental collaboration by leveraging key cross-functional teams, including Merchandising, Pro Services, Ops, Learning, and Ecommerce, to support project initiatives.• Utilized program analytics to continuously evolve the customer experience, identifying and addressing gaps to optimize the customer journey and subsequent projects.

Senior Manager, Direct Fulfillment Operations

Toronto, Ontario, Ca

• Spearheaded the insourcing of The Home Depot's Appliance delivery network, leading to the successful enablement of new Omni fulfillment channels, enhancing overall service efficiency and customer satisfaction.• Transformed the last-mile delivery network into a competitive advantage, achieving industry-leading service levels with a 1900 basis points improvement over three years.• Built and led a high-performing fulfillment team, implementing robust delivery system solutions, developing operating processes, and creating rigorous KPI reporting and agent/vendor compliance programs.• Fostered a customer-centric culture within the last-mile delivery agent network, shifting from a "mover culture" to a "customer-driven culture," significantly improving service quality and customer satisfaction.• Negotiated and secured legal signoffs for third-party logistics contracts, ensuring favorable terms and high service standards.• Developed a best-in-class reverse logistics flow, streamlining customer returns across multiple internal and external networks, resulting in millions of dollars in margin benefit and a significant reduction in return processing times.

May 2015 - Jun 2021

Senior Manager, Inventory Planning & Replenishment

Toronto, Ontario, Ca

• Directed all inventory management activities, including strategic and financial planning, replenishment strategies, and demand planning for multiple product portfolios across all Canadian Home Depot stores.• Managed a team of 15 inventory analysts supporting approximately $2 billion in annual sales, ensuring optimal inventory levels and availability.• Led a dedicated team responsible for inventory management of divisional events and product line reviews, developing tailored replenishment strategies that drove over a 100-basis points improvement in in-stock levels and increased event sell-through rates by over 20%.• Oversaw a company-wide centralized replenishment change management project, transitioning ordering responsibilities from stores to the store support center, restructuring inventory analyst roles, and actively participating in the Canada-wide SAP software implementation.• Collaborated closely with merchandising and finance teams to align inventory planning with sales forecasts and financial goals, enhancing overall inventory efficiency.

Jun 2013 - Apr 2015

Manager, Inventory Planning And Replenishment

Toronto, Ontario, Ca

• Managed and led a team of ten inventory analysts • Accountable for inventory flow and management across multiple departments with average inventories between $120M to $140M• Responsible for key performance indicators (KPI) such as: Inventory turns, receipts, in-stocks and fill-rate performance• Responsible for Inventory Planning and Forecasting • Liaise with Stores, Vendors, Merchants and supply chain to ensure appropriate cross functional participation in process design, implementation and change management• Performance Management: Set team goals and objectives, assess skills and knowledge gaps, hired, coached, trained and developed talent

Feb 2011 - May 2013

Special Projects: Manager, Apparel & Intimates Center Of Excellence

Hbc

New York, New York, Us

• Worked closely with Planning, Buying and Marketing to achieve business objectives• Managed and supported a team of Replenishment Analyst and Distributors • Developed Automatic Replenishment and Inventory Strategies• Order management, maintained in-stocks, and turns at agreed-upon targets• Responsible for AR inventory budgets • Managed vendor relationships regarding forecasting, compliance and vendor performance• Partnered with HBC Process Engineering Services to develop and implemented a centralized inventory support team for Zellers & Bay Apparel and Intimates groups • Streamlined and optimized Bay and Zellers Allocation Processes • Partnered with HBC University to conduct mandatory training session for all merchandising groups (Buying, Replenishment, and Planning)• Managed, coached and supported a team of 32 item and allocation associates through initial process launch stages

Jul 2008 - Sep 2008

Group Replenishment & Allocation Manager

Hbc

New York, New York, Us

Jun 2008 - Jul 2008

Associate Replenishment Manager

Hbc

New York, New York, Us

Jun 2007 - May 2008

Hbc Future Executive Training Program

Hbc

New York, New York, Us

Jun 2006 - Jun 2007
Team & coworkers

Colleagues at The Home Depot Canada

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6 education records

Natalie Crawford education

Master Of Business Administration - Mba (In Progress)

Toronto Metropolitan University

Bachelor Of Commerce (B.Com.)

Toronto Metropolitan University

Strategic Agility

Schulich Execed

Executive Education, Project Leadership

Queen'S University

Production And Inventory Management

Apics, Cpim

The Complete Skilled Negotiator Training

The Gap Partnership
FAQ

Frequently asked questions about Natalie Crawford

Quick answers generated from the profile data available on this page.

What company does Natalie Crawford work for?

Natalie Crawford works for The Home Depot Canada.

What is Natalie Crawford's role at The Home Depot Canada?

Natalie Crawford is listed as Director, Interconnected Merchandising Strategy and Product Management at The Home Depot Canada.

Where is Natalie Crawford based?

Natalie Crawford is based in Canada while working with The Home Depot Canada.

What companies has Natalie Crawford worked for?

Natalie Crawford has worked for The Home Depot Canada and Hbc.

Who are Natalie Crawford's colleagues at The Home Depot Canada?

Natalie Crawford's colleagues at The Home Depot Canada include Melanie Abela-D'Ercole, Henry Aavasalmi, Satheesh Soman, Jason Goswell, and Marty Depietro.

How can I contact Natalie Crawford?

You can use AeroLeads to view verified contact signals for Natalie Crawford at The Home Depot Canada, including work email, phone, and LinkedIn data when available.

What schools did Natalie Crawford attend?

Natalie Crawford holds Master Of Business Administration - Mba (In Progress) from Toronto Metropolitan University.

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