Christopher Boynton Email & Phone Number

Waltham, Massachusetts, US

Shelton, CT, US

Shelton, CT, US

Shelton, CT, US

Shelton, CT, US

Functional areas of responsibility -eCommerce: Driving revenue through application of growth oriented marketing and sales strategies on PerkinElmer.com and through eProcurement partner integrations-Lead Management: Rebuilding the lead management process to move new and existing prospects in database through defined lead qualification stages via targeted.

Stamford, CT, US

• Lead Strategy & Ops team to deliver meaningful analytics and operational enhancements in support of multi million dollar global B2B marketing portfolio spend covering Americas, APAC & EMEA regions
• Accelerated Corporate Marketing’s business impact via strategic planning accounting for learning from previous audience, channel, investment results as well as Sales' go-forward objectives and Corporate investment.
• Responsible for delivering major growth initiatives within Corporate Marketing including:ᐨGartner’s first 'post-Event' predictive prospect conversion model ᐨLead scoring migration from legacy system to Eloqua marketing.
• Led reboot of Corporate Marketing’s foundational analytics capabilities while taking a hands-on approach to accelerate output including:ᐨBuilt multivariate forecast models for Channel/Program goal setting and.

New York, NY, US

• Built high performing digital strategies to drive prepaid / gift card acquisition through eCommerce website(s) managing to tight ROAS / CPA and Volume goals
• Led team of digital acquisition channel managers to drive demand and acquisition via multiple channels through acquisition landing pages & Commerce website, including:-Programmatic Display, Paid Search, SEO/Organic.
• Data driven, Advanced Targeting specialist. Collaborated with Risk/IM team to build and deploy Predictive Response & Value models based on high value on & offline behavioral / transactional customer data from customer.
• Deep experience with targeted Programmatic Display ecosystem including extensibility of Data Management Platforms and 3rd Party Data to on/off website targeting, retargeting and optimization
• Directed eCommerce site marketing and optimization for American Express Gift Card website
• Pioneered highly successful corporate down-sell from declined Amex charge/credit applicants to Amex prepaid products

New York, NY, US

• Managed Display Media acquisition channel, primarily leveraging DSP’s (Demand Side Platforms) real-time bidding algorithms for CPM buys, as well as CPC and CPA media deals to guarantee positive ROI across targeted.
• Executed remarketing campaigns to previous buyer segments via customer email leveraging targeted offers
• Managed Paid Search and Affiliate Marketing, finding scale producing acquisition opportunities to grow acquisition volume and minimize effective CPA
• Developed digital promotions and branded online experiences to generate awareness, engagement and prospect leads
• Produced informed marketing creative that has both Emotional and Rational resonance with target audience

New York, NY, US

• Drove account revenue and profitability by proactively managing senior level client expectations, anticipating their needs & questions and solving their challenges
• Developed Interactive strategy based on solid foundation of research and insight
• Set strategic direction for accounts via brand planning
• Negotiated annual support agreements and client retainers
• Provided leadership and guidance to talented younger staffClients - Nestle Waters North America consumer & trade marketing (Poland Spring, Deer Park, Arrowhead, Ice Mountain, Zephyrhills, Ozarka, Nestle Pure Life.

• Managed mid-level client relationships and oversaw delivery of on-strategy digital marketing initiatives
• Authored numerous client presentations including business building pitches, program reporting, planning decks
• Master of the Statement of Work and Change RequestClients - Nestle Waters North America consumer marketing (Poland Spring, Deer Park, Arrowhead, Ice Mountain, Zephyrhills, Ozarka, Nestle Pure Life, Perrier, Contrex).

Norwalk, CT, US

• Team leader for company’s first online loyalty program aimed at increasing acquisition and retention rates
• Developed and oversaw implementation of marketing strategy for new loyalty program across print, web, phone and email channels
• Identified key metrics, created measurement plan and designed reports to analyze performance

Norwalk, CT, US

• Managed strategic, operational and executional aspects of membership program marketing for four large Financial Institutions across Direct Mail, Call Center, Telemarketing, Email and Internet channels
• Analyzed performance of all client marketing campaigns to maximize penetration of profitable campaigns and shut down unprofitable campaigns
• Developed proposals, negotiated terms with clients and worked with legal department to create contract addendumsClients - Household Credit Services, CompuCredit

Norwalk, CT, US

• Primary contact for Customer Service, Direct Mail, Telemarketing, Email and Internet marketing campaignso of several prominent financial institutions
• Managed approval of marketing materials, campaign creation/execution/analysis, product training and all marketing campaign related operational/fulfillment detailsClients - Citibank, Household Credit Services.

Norwalk, CT, US

• Assisted Account Manager by providing financial reporting, revenue forecasting and customer service supportClients - Sears, Fleet Credit Card Services

Bachelor Of Arts, Economics, Minor In Business Administration

Education record