Grace Powell Email & Phone Number

Oklahoma, United States

Marketing Operations and strategic consulting to maximize lead gen, improve customer journeys, and elevate brand messaging. Hubspot Super Admin and database maven. Built and executed prospect and customer email nurture and promotional campaigns end to end.

Oklahoma City, Oklahoma, United States

Consulting and services for business development, marketing, and operations. Specializing in technology operations, customer experience and digital content strategies that work. While my own brand has creative flair, I've helped happy clients in SaaS, manufacturing, construction, insurance, real estate, retail, special events, healthcare, legal, and more. Smart solutions know no boundaries! I'm focused on helping you prioritize what matters and focused on root cause problem solving with efficiency and effectiveness. I believe that anything worth doing is worth doing well. As an operations optimist & change agent, you are gonna hate loving me or love hating me! Let's have fun and get some good stuff done - preferably of the important kind.

United States

Part of a leadership team that saw brand growth of half a billion dollars during my Paycom tenure.Oversaw total team of 50, including managers, supervisors, team leads and individual contributors.Streamlined MAP operations to improve performance through the development and management of operational maturity programs including lead and person scoring, customer lifecycle management, and nurture infrastructure.Developed strong partnerships with enterprise stakeholders to drive operational initiatives for security and operational data governance.Managed department budget, optimizing millions in operational and agency spend. Worked with IT and finance to optimize tech stack and eliminate wasteful 3rd party expenses. Marketing owner for global enterprise expansion, leading growth into North American markets.Developed and managed marketing consent and privacy data management policies and aligned technology to reduce risk and improve customer experience.Rebuilt data and analytics team processes and expectations to produce actionable campaign and customer reporting with actional feedback for tactical and strategic teams.Maintained all responsibilities as Manager of Marketing Operations.

Oklahoma City, Oklahoma, United States

Managed digital marketing TechOps teams, reducing technical platform debt, improving database cleanliness, and building thousands of successful automations.Responsible for Adobe Marketo roadmap, rebuilt data architecture of existing system. Implemented best practices to improve system and removed technical debt. Implemented multiple email nurtures to automate relationship marketing. Successfully moved system to dedicated IP.Architected lead management and routing systems, reducing lead routing time from 30 to 4 minutes by combining human and automation technologies.Responsible for marketing website and related properties, built and migrated properties from static HTML pages to custom Gutenberg Wordpress headless hybrid multi-site model as product owner and stakeholder of in house, web development team.Developed and managed marketing consent and privacy data management policies and aligned technology to reduce risk and improve customer experience.Maintained all responsibilities as Marketing Website Supervisor until May of 2023

Oklahoma City, Oklahoma, United States

Responsible for uptime and operations of the Marketing Website, over 2,000 pages including blog and press room built on a fully custom Gutenberg Wordpress platform in collaboration with Scrumban development team. Moved web operations from waterfall, to scrum, scrumban and back to waterfall in accordance with the needs of the organization.Ensured accuracy of marketing content, metadata and site structure to power marketing operations.Built WordPress content management team, policies and procedures to align with development and SOC compliance. Managed online content lifecycle for all marketing resources from creation to retirement, including records.Built SEO roadmap and program, including offsite SEO for GMB properties. Saw DA increase by 17%Responsible for managing and converting organic traffic online and aligning keywords with paid media goals.Optimized form management of data and related technologies for privacy, subscription, conversion and operations with internal stakeholders.Developed and built site strategy for emerging international markets and introduced 100% CDN deployment sitewide.Improved core web vitals and site speed load time by over 20%.Retired technical debt through implementation and management of site audit systems and technologies to improve user experience, site performance, and maintenance.

Oklahoma City, Oklahoma, United States

Managed Board of Directors and all operational business for the organizationEngaged with municipal leadership to enroll district in CDRP grant program and grow financial operations by 400%Secured 2M in paving and streetscape funding for the district, oversaw design and deliverablesProduced 2 major community street events to promote the districtPartnered with mural festival to bring affordable public art to the district and beautify the neighborhoodPartnered with BeautifulOKC programming to promote community cleanup and investmentDeveloped and managed successful recruitment, membership and sponsorship programsDesigned and developed complete digital presence including web and social brand and assetsGrew the district to a locally recognizable brand, seeing property and lease values increase significantly during tenureFull business occupancy in urban core, up from 75% vacancyMigrated corporation, updating bylaws and articles of incorporation to achieve and maintain 501(c)3 status

Oklahoma City, Oklahoma, United States

Responsible for all RevOps, Marketing technologies, development and communicationsLaunched multiple new lines of business operations including a Real Estate agency and HVAC company.Internal and external personnel, contract performance; budget management and compliance with city and state agencies including the City of OKC, OREC, and DEQ

Oklahoma City, Oklahoma Area

Responsible for strategically positioning the company's brand for continued and future growth across all channels. Directed and produced editorial content, online marketing, social media, and showroom merchandising under parameters directed by the owner.Custom E-commerce website management. Responsible for content, performance, SEO implementation, and development of CRM integrations.Helped the sales team maintain a consistent customer experience as well as help the company identify and track measurables in sales, profit and volume across a seasonally volatile industry. Created operational training and systems for operations across the company including accounting, logistics and sales. Procurement, production, merchandising and marketing for new inventory and product lines. Actively involved in competitive analysis, acquisitions, product development and market pricing. Maintained a select book of VIP clients with a healthy annual sales contribution to the company, approximately 20% of gross revenue.

Virtu Creative, Inc. is a design company specializing in affordable commercial marketing and print materials for small businesses. Other services include graphic design, web design, marketing and sales analysis, retail and small business consulting and social media consulting. Virtu Creative, Inc. also operates Paper8 which focuses on consumer offering graphic design, stationery, and personalized decor for celebrations and special events. Paper8 dominated the Oklahoma market for couture bridal stationery from 2008-2015 producing over 100,000 memorable pieces of bespoke stationery.

Tulsa, Oklahoma

Design Assistant to Principle, Susie WoodyAccount Manager and Designer for multiple clientsProduct Development and SalesOffice Administration

Tulsa, Oklahoma

Sales and daily operations. Inventory and cash management.

This is where I got my start in graphic design and printing! Managed sales, in house and outsourced production and a small staff for all aspects of the Copy and Print Center offering over 200 custom products and thousands of promotional specialties.