Sergio Renda Email and Phone Number

Marketing, Sales and Distribution of industry and office furnishing

Marketing, Distribution, Innovation

Höhepunkte- Entwicklung Raummöbel LO Mindport- neues Schranksystem LO One- neuer Sitzstehtisch LO Extend- Implementierung übergreifender Marketingkalender- Weiterentwicklung der Markenvision- Entwicklung von digitalen VerkaufstoolsZiele:- Sichern und ausbauen der Marktanteile der Eigenmarke LO- Umsetzen und entwickeln der Markenführung, des Markenerlebnis und der Marketingstrategie- Gestaltung und Umsetzung von kurz-, mittel- und langfristigen Marketingmassnahmen- Definition und Steuerung der Sortimentsentwicklung- klassisches Produktmanagement- Führt das Team Brand Management

Definition und Umsetzung der Marketing- und der Produktstrategie, Kreation und Umsetzung von Kampagnen für die Verkaufsförderung in Abstimmung mit den VertriebseinheitenFühren der Teams Marketing, Product Management, Sales Support und Konstruktion

Regional Marketing Operations Managment for UK, France, Germany, Benelux, Switzerland, Austria, Italy, Spain, Portugal, GreeceImplementation of Central Marketing Strategy/Retail CalendarCoach, support and challenge local management on the implementation (processes, procedures, interactions) of central marketing strategies and the Retail Calendar, as well as local projects and initiatives and guarantee European (and international) benchmarking and know-how transfer.Support Central Marketing and local sales organisations in the implementation of centrally developed campaigns/programs and initiatives.Work out recommendations/suggestions how to further improve business activities and transfer of information in a structured way to Marketing. Create central awareness on new/additional possibilities, challenges and difficulties from an operational and market perspectiveBenchmarking/Know How TransferOrganise regular Marketing Operations Meetings, a discussion and management forum for local Marketing Operations Manager in order to guarantee benchmarking/know how transfer within the region; give the opportunity to central marketing to understand, discuss and “challenge” local needs and opportunities.Build up local marketing expertiseEncourage the individual Marketing Operations Managers (MOM) to become an integrated link into central marketing, as well as in regional operational organisation/management.Discuss and develop with central marketing initiatives, projects and procedures to integrate the local Marketing Operations Managers at an early stage in future marketing strategies and initiatives.Embrace and support Marketing Operations Managers local initiatives in order to achieve our Global Target in line with our Marketing Strategy.

Innovation ManagementInitiate and explore potentials of innovative product and marketing concepts in cooperation with both internal and external partners.Drive and supervise the idea generation management process and evaluate the portfolio of innovation projects relevant for the Innovations for Growth business.Research, develop and share knowledge of new applications, industry and market trends relevant to the Consumer Goods Business strategy.Understand and anticipate customer and consumer needs/motivations within existing and new market segments in order to ensure and translate these needs and motivations into innovative product and marketing concepts.Actively obtain market feedback and understand market requirements in regards to application and integration of existing and new technologies and product ideas.Project ManagementInitiate, manage and structure innovation projects and innovation idea funnel along a stage-gate process model.Evaluate, structure and manage Innovation projects in synch with the management tools provided.Develop sound business cases around innovative product ideas and marketing concepts in close cooperation with the respective product marketing and marketing communications team.Ensure constructive partnerships throughout the organization, specially with product marketing, Design, Research and Product Development, Research and Analysis, Logistics, Sales Organizations etc.

Management of the Disney licence Further development of the Home Decor and Fashion Collection within the framework of the licensing agreement. Contact person for the reporting of sales/licence payments and forecasting. Numbered Limited Edition 2006Responsibility for managing the launch of the Numbered Limited Edition, setting-up the launch in online and offline business.Project ManagementActive upgrading of the portfolio management software for the Home Decor Business, working closely with business analysts and an external IT partner.Setting up a project management toolkit for the Home Decor Product Management departement

Stabsstelle Vertrieb und MarketingOptimierung der Vertriebs- und Marketingprozesse, strategische und operative Unterstützung des Leiters Vertrieb und Marketing, Wettbewerbs- und Marktanalysen zur Identifikation von neuen Geschäftsfeldern

Produkt Manager für die Produktlinien „Portugieser und Spezialitäten“Klassisches Produktmanagement, Präsentation der neuen Produkte an offiziellen Pressekonferenzen, Entwicklung der Lancierungskonzepte, Wettbewerbs- und Marktanalysen, Verkaufskoordination der neuen Produkte innerhalb der Vertriebsgesellschaften, train-the-trainer Produktschulungen