Director Of Communications And Brand Strategy
An Internet circumvention app with 150+ global downloads for desktop and mobile. Used in regions such as China, Iran, and Russia. Partially funded by the U.S. State Department to offer free and open Internet. Oversaw global Communications Team for over 150M+ users across diverse countries, cultures and languages.• Created awareness that reached audiences in global regions that needed access to free and open Internet through communication plans and strategies.• Wrote public statements and press releases for publication, elevating product and power to ensure stable, secure and unified Internet. Responded to breaking global situations impacting product and mission.• Increased brand awareness by creating brand guide and strategic campaigns that publicly expressed vision, mission and values.• Led social media and multimedia campaigns from multiple global regions through strategic video, written copy and images that spoke to each diverse culture.• Maintained relationships with press, such as Vice, NPR, Reuters and NYT, elevating global impact in pursuit of uncensored Internet.• Corresponded and secured media coverage with reporters when Iran protests broke out in 2020, ensuring awareness that astounding 20% of Iran’s Internet ran through application despite government censure.