Played a pivotal role in designing the Insight platform from the ground up. Worked in close collaboration with engineering to craft system architecture and connections, ensuring wireframes, prototypes, and the UI aligned with both user needs and technical requirements.Led the design and development of D2 Cybersecurity's website, utilizing WordPress to create an intuitive and responsive platform. Developed engaging content and implemented strategic SEO plans to improve search visibility, driving traffic and enhancing the brand's online presence.Executed an organic social media strategy, including research, graphic & content development, and content calendar management to boost engagement and brand awareness.Created captivating blog content tailored to industry trends and cybersecurity best practices, while integrating targeted SEO keyword strategies to boost organic search rankings and increase audience engagement.Partnered closely with the sales team to design and develop targeted email campaigns, aligning content with sales goals and driving lead engagement.

Led the UI design direction for the DIF web app platform, an E-Learning authoring tool developed for the US Army.Delivered user-centered design solutions in collaboration with the engineering team, from wireframes to prototypes and high-fidelity designs, ensuring a seamless development process.Meticulously crafted custom iconography for main interface tools & menu options ensuring visual consistency across the platform.Working closely with key stakeholders to align design with business objectives, creating impactful print materials and booth event designs that reinforced brand identity and marketing goals.

Leveraged data-based research and user-centered design principles to create intuitive design solutions across a variety of projects, including websites, Touchscreen GUIs, iOS apps, and brand identity systems.Presented creative deliverables to Creative Directors and clients, ensuring alignment with project goals and objectives.Collaborated on the development of internal marketing materials, presentation assets, and comprehensive style guides to maintain brand consistency.Oversaw and mentored junior designers, fostering a collaborative and high-quality creative team environment.Contributed to shaping the creative team’s culture and quality standards, ensuring top-tier creative output.

Crafted innovative design solutions across a variety of digital platforms, including websites, banner ad campaigns, and Facebook applications.Assisted in the development of persuasive pitch decks to support sales efforts and secure new business.Oversaw the design & production of print projects, ensuring timely delivery and adherence to design standards.

Led the design and management of marketing materials for a leading direct mail, digital printing, and fulfillment company in NYC.Oversaw the design, production, and management of all creative assets, including print materials, web design, and promotional materials.Provided art direction & design for a wide range of client projects, ensuring consistency and alignment with client branding for a variety of print pieces.