A Digital Copywriter/Content Strategist with 4 years of experience in advertising and digital marketing. Industries includes F&B (Noodles, Spices & Condiments, Energy Drink, Milk & Dairy), Motorcycles, Automobiles, Real Estate, Health & Wellness,, Cosmetics & Beauty. A resilience creative who likes solving problems in the best possible ways. Thrive in both individual scheme and collaborative settings. Approach every project with a proactive manner, a strategic mindset, and an adaptive attitude. Apply digital insights and creative techniques to produce big ideas that live across different mediums. Looking for like-minded people to connect and build a successful career in advertising.
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Senior CopywriterDaiko Việt Nam Apr 2022 - PresentWiden my comfort zone by joining creative team.1. Ideation: Use my creativity and understanding of the client's needs to come up with relevant and compelling creative directions that answer the client's brief, ensuring that the copy effectively communicates the brand message.2. Copywriting: Write and develop various pieces such as Facebook Ads, Press Releases, TVC Scripts, and Headlines, that align with the brand's tone and voice and resonate with the target audience.3. Strategy: Conduct in-depth research on the industry, target audience, and competitors, to cllect relevant data & discover insights that assist the creative process.4. Visual Production: actively involve in visualization process; combinine strong imagination to bring an idea to life.5. Consulting: Work closely with the account team to actively propose creative solutions that better fit the client's budget and objectives -
Content Strategist & Social ListeningDaiko Việt Nam May 2021 - Aug 2022Social Listening:1. Report Generation: Provide monthly/quarterly/yearly reports on brand performance on all social media platforms, including Facebook, YouTube, news, and forums, to assess overall effectiveness and identify areas for improvement.2. Client's Brand Analysis: Track sentiment score of products, brand's health matrix, and customers' opinions about products to provide actionable insights for the client's brand.3. Competitor Analysis: Keep track of competitor's strategy/campaign for key products/competitive products to identify potential opportunities to enhance performance for the client's brand.Campaign Performance Tracking & Analysis:1. Performance Indicator and KPI Development: Produce various performance indicators and KPIs for each campaign to monitor success and adjust strategies accordingly.2. Buzz Performance Monitoring: Monitor different channels' buzz performance to advise on budgeting and optimize engagement.3. Crisis Management: Monitor negative reactions during live events and prepare action plans to control the brand's reputation on social media. -
Senior Content WriterDaiko Việt Nam Apr 2020 - Jul 2021Ho Chi Minh City, Ho Chi Minh City, Vietnam1. Content Writing: Write, edit, and publish engaging posts on Facebook across different types of content, including the brand's fan page, community/hot page, and seeding comments.2. Copywriting: Write persuasive and business-driven ad copies and optimize content (language, tone, message) based on the target audience's behaviors.3. Content Strategy: Develop content plans for social media campaigns such as new product launching, events, contests, and apply advertising techniques to boost brand awareness, such as promotions and mini-games.4. Inffluenrs Content: develop KOL's content (photo, video, caption content) to ensure that they align with the brand's message and are engaging to the target audience.5. Visual Production: Collaborate with graphic designers and video editors to create images and videos that complement the text and enhance engagement.6. Reporting: Track and report social media insights such as traffic, engagement, shares, and conversion rates to analyze campaign effectiveness and make necessary adjustments. -
Tiktok Campaign ManagementDaiko Việt Nam Apr 2021 - Jun 20211. Creative strategy: Conduct research on Tiktok mechanics and user behavior to create a campaign strategy that effectively communicates the brand's message.2. Writing a Creative Brief: Create a detailed brief for graphic designers, music producers, and choreographers to ensure a cohesive outcome for Branded Effect campaigns; oversee the entire production process.3. Content Creation: Develop video scripts for KOLs and other social media content to ensure that the brand's message is effectively conveyed.4. Project Management: Keep track of multiple tasks, adhere to timelines, and manage resources such as KOLs' outfits and products during shootings to ensure that everything runs smoothly.5. Document Management: Handle contracts, licenses (music, KOLs image), and supplier profiles to ensure all legal requirements are met.6. Collaboration: Collaborate with Tiktok representatives and production houses to ensure the project's smooth progress. -
Content ManagerFloat Vietnam Jun 2019 - Feb 2022Float Vietnam is a wellness center, based on an innovative therapy called Sensory Deprivation Therapy.As a Content Editor I'm in charge of:• Manage the brand online on Social Media according to specific analytic and measurements• Ensure high quality customer service, resulting in guest delight by extensive interaction with guests on Social Media and quick resolution of problems/queries• Monitor and Moderate the Social Media platforms.• Coordinate with different teams on escalation/queries over the various platforms• Provide creative inputs and working on various projects to improve the brand image
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FounderGiselle'S Garden Sep 2019 - Mar 2020What I do to build natural healthcare products and promote healthy living lifestyle:• Product Research Development: Study and build product specification• Design packaging and labels• Build brand image via Social Media (Facebook)• Networking and introduce products at event in HCMC
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Customer Service Sales RepresentativeCapitaland Vietnam Nov 2018 - Jun 2019VietnamCapitaLand Limited is one of Asia's largest real estate companies.My roles includes taking care of the readiness of the company's property and communicate with customers:• Manage customers database• Manage the purchasers’ expectations and requirements; handle customer enquiries and complaints.• Update and maintain all records about the purchase and the purchasers (feedback, requests, complaints, conflicts, etc.) in the system• Regularly update the Management board with the work process and consult the board for any issues that are beyond the control of the department• Support the team to prepare for the transfer of units with the following tasks: Inspect and take over the units from project development team & Prepare handover kits for buyers• Coordinate with Project Development department to rectify defects if any..
Giang Hoang Education Details
Frequently Asked Questions about Giang Hoang
What company does Giang Hoang work for?
Giang Hoang works for Daiko Việt Nam
What is Giang Hoang's role at the current company?
Giang Hoang's current role is Digital Copywriter & Data Driven Marketing.
What schools did Giang Hoang attend?
Giang Hoang attended Vietnam National University, Hanoi.
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