Brand Manager and Art Director on all visual materials, activities, campaigns, trade fairs, CVI and brand development related mainly to the safetyshoe brand BRYNJE, but also Dunlop and Elten:• Art Direction• Creative leading• Concept Development• Campaign Development• Design innovation• Branding• Creative Marketing• Project ManagementH I G H L I G H T S 💡• I’ve been in charge of the new Brynje Branding Movie that runs in cinemas across the country and on TV2 Play these days. • I’m also the concept developer behind the Brynje Box and Tour de Brynje: a road show concept where I turned a 20” container into a large-scale shoebox with a brand showroom inside and made an on-the-road collaboration with STARK Mega Stores across the country 🚀

REDESIGN OF CORPORATE VISUAL IDENTITY - Strategy, execution, launch and roll-out.• Creative Direction• Design Lead• Design innovation• Visual branding• Storytelling• Quality assurance • Creative Marketing• Domicile DesignH I G H L I G H T S 💡As an Art Director, my primary task is to redesign itm8's visual identity by creating a richer, larger and more developed visual brand universe. Likewise, It's my responsibility to define the design strategy as well as ensure the visual direction and brand alignment on creatives, concepts, campaigns, domicile branding and designs across the entire organization. Therefore, I brief, spar and provide feedback daily to both in-house design team and external agencies associated with the project, process and organization.

... or Creative Brand Specialist, which would have been a much more correct jobtitle in relation to my actual work:• Creative Direction• New CVI roll-out and take-over• Design innovation• Branding• Employer branding• CSR-work• Internal event planning• Creative MarketingH I G H L I G H T S 💡• Roll-out of new brand DNA and CVI. A huge and very complex project that required me combining all of my skills 🌈 For instance, I was responsible for designing, decorating and setting up a new brand ID showroom. I was also responsible for designing and decorating the entire HQ location and the 4 other global offices with the new brand ID and ensure coherency, that brand guidelines were kept and that all 5 locations were set-up properly and ready for internal launch on time.• I designed the logo wall in the HQ enterence hall.• Have been a part of a leading strategy group working on the Jobs To Be Done framework and how to implement it internally in the company.E X T R A 🎈I have been a large part of the planning, organization and execution of both the annual internal summer party and Christmas party.Unfortunately, the maternaty leave I’ve been covering, is not able to extend. My employment runs out ultimo April 2023 but It’s been an extremely exciting year at LMS365 🚀

Norlys: Creative ideator and designer at Norlys InHouse. Focusing on ensuring compliance and development of new brand CVI. Eniig: Ideator, optimizer and executive graphic designer of sales and campaign materials. Responsible for quality checking of materials regarding CVI compliance, design manual, brand communication and common thread. Ideator, primus motor and Art Director on special projects, campaigns, add spots, events, etc. Creative strategist and Art Director behind large, national information campaign related to the Eniig/Bredbånd Nord merger. Responsible of creating/designing a Showroom at the HQ. Planner/exe-cuter of Eniig’s presence at events like Landsstævnet, LAN events etc. Furthermore, I was an active part of an internal event committee, organizing 4 annual events. Used to broad collaborations, communicating across disciplines, departments and agencies.

The company was built as a blogger brand and was owned and run by me and a friend. It was built around the story of a mother and daughter and thereby addressed other families with small kids. As the slogan said, we sold "Selected brand wear for little fashionistas" aged 0-6. The concept was based on us selling delicious designer clothes from previous collections at lower prices. We were very well received and we only sold to our respective network and word-of-mouth community. When we ran out of time, engagement and money for the project, we shut it down again.

Freelance brand and marketing consultant at FliseRenseren in Grenaa. Based on relevant market analysis, I designed the company's full visual identity package, marketing materials, trade fair booth design as well as handled sponsorship, collaborations and PR.

As a Web & Marketing Coordinator at fashion store Bruun-Bruun in Skanderborg, my primary tasks included advertising, web content and SoMe management, graphic design, newsletter set-up, as well as operating, updating and developing the company webside. Other tasks included working out a marketing plan, campaign coordination, image processing in photoshop, SEO and photoshoots.

2 month internship at Nordic Tales - a Danish lifestyle brand designing luxury interiors. At the time, Nordic Tales struggled with brand authentication towards the consumers. Therefore, I became responsible for brand concretization, strategy and DNA building. Furthermore, implementation and execution of new brand and marketing activities, operation of the company's Facebook site, set-up and operation of LinkedIn profile, press releases, media contact, copywriting and graphic design of sales materials.

During my branding and marketing studies, I went for the opportunity to go on a stay abroad in New York. Here I worked as an E-commerce & Digital Marketing Intern at Eddie Borgo - manufacturer of high-end designer jewellery in SoHo. My projects included e.g. trend-spotting of the latest web features, competitor analysis, I created a guerilla marketing campaign and viral competition targeting through the most trendy SoMe platforms in the USA etc. It was a very exciting and challenging stay in the USA labour market. The destination was important to me as I wanted to test off my skills internationally, challenge my creativity and experience the frontrunners in my field in action - and that was exactly what I got. As the time and position ran out, I was offered a permanent employment.

During my studies, I worked part-time as a Product Marketing Assistant at EG A/S - the largest B2B IT solution provider in Scandinavia. Here I kick-started a new Product Marketing department, which was build as a link between Sales and Corporate Marketing. My primary task was to ease the bottleneck creating sales materials and visual presentations to use at conferences, webinars and user group meetings. In addition, I helped plan seminars and execute conferences in Denmark and Sweden. My employment ended as I left for the stay abroad in the USA.

In August 2011 I was hired as Store Manager by Danish jewelery designer, Julie Sandlau, in Aarhus. Here I was responsible for the management of a super skilled sales team of 5 employees, the store operation, sales activities, events etc. After just 1 month I offered my graphic skills as well and I quickly became responsible for all the company's marketing materials as well. In that regard, I designed POS and advertising materials, posters, flyers, catalogs etc. for magazines, fairs and retailers in the USA, Australia, Norway and Denmark, as well as digital graphic materials and presentations for large export meetings in the USA, Japan, Australia and Norway.Alongside my job, I founded Foreningen Latinerkvarteret to promote the business trade in the neighbourhood. I was a board member and event volunteer in the 3 out of 4 project groups we made. I invented the concept behind the Latin Festival, which became a reality in September 2012 and since has been an annual event.

Here, I worked with all kinds of marketing services including design of visual identity to a newly established subsidiary, promotion materials, video graphics, copywriting, web design, and I was also introduced to search engine optimization (SEO) and Google AdWords.

Sales, customer service, brand product responsible, product ordering, unpacking, stock counting, training of new employees, decorating the store and product displays, dispatching and handling cash inventory, etc.