Farrah Falcone Email & Phone Number

Mankato, Minnesota

Prior Lake, Minnesota

Responsible for overseeing the marketing, promotional, and advertising efforts of Shakopee Mdewakanton Sioux Community (SMSC) and its non-gaming enterprises through digital channels. Develop, execute and measure Shakopee Mdewakanton Sioux Community’s digital strategy to internal and external audiences and stakeholders creating engagement across all digital channels (website, social media, email marketing, etc.). Prepare and maintain the budget for digital marketing. Negotiate and purchase digital marketing media spend. Collaborate with the SMSC Marketing team, Enterprises, and Departments to support their respective missions and goals, ensuring consistency in brand, voice and experience across all digital channels and touch points. Train, develop, and supervise the Digital Marketing Specialists and Web Developers.

Owatonna, Mn

Develop the voice for all aspects of the organization’s online presence by writing, editing, and proofreading the site content as well as crafting site promotions, email newsletters, and online and electronic outreach campaigns. • Create, develop and lead LZX’s Marketing presence including all direct marketing, mail, and input on conferences. • Manage the online marketing and outreach campaigns. • Maintain a consistent look and feel throughout all marketing formats • Work with a cross-departmental team to maintain and develop the master content calendar for all marketing campaigns • Copy, edit, proofread and enter all web content • Keep current with emerging web technologies through relevant blogs, listservs, and events • Assure web-based information is archived for future needs and reference • Track and report on all site metrics

Owatonna, Mn

- Advertising - print and electronic: Recommend advertising strategy and placement; participate & play a lead role in ad concepts/development; create/design ads/messages for local ads/inserts; create/update brochures/flyers/company literature- Website: Oversee and monitor viracon.com and perform regular maintenance/upgrades/enhancements using back-end administration tools (HTML, Joomla, PHP); main contact for the design/development of two new websites; monitor website analytics and provide reports when needed- Assist with PR activities- Manage and update Viracon's Facebook, Twitter, LinkedIn and YouTube accounts as needed- Coordinate and participate in national trade shows; develop marketing materials for the shows- Work with company lawyers to obtain trademarks/domain name registrations and provide documentation to keep marks registered- Designed an internal company newsletter and work with a committee to develop content for quarterly publication- Researched, coordinated and helped design the ViraconGlass iPad app- Develop electronic communication material for email newsletters

Owatonna, Mn

- Provided quotes to glazing contractors

Bloomington, Mn

- Coordinated training for customers- Planned, coordinated and participated in the national customer/sales meetings- Managed expense reports, invoices and purchase orders for the marketing and sales departments- Maintained, updated and tracked advertising space in publications

Bachelor Of Science, Marketing, Business Administration

Education record