Everyone has a story; from as far back as I can remember I’ve been captivated by the art of storytelling, navigating the myriad of ways to convey a message that evokes emotion. I started out studying, writing and performing music, giving me the creative flex later on in my career to possess a natural understanding of narrative structure and sound design.As exciting careers twist, turn and find new outlets, I journeyed through design to art direction across TV and social - all whilst having the pleasure of working with some of the world’s leading brands. For me, an idea can succeed if it has a narrative that is relatable, relevant and real. Open and collaborative with a passion for nurturing and identifying what gets the team and clients buzzing. I find this approach enables everyone to stay laser focused on the ultimate goal – brilliant work. Specialties; art direction, film direction, identity design, brand design, print design, illustration, design management, brand development, brand guardianship, typography
Fry Creative Ltd
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Freelance Senior Art DirectorFry Creative Ltd Aug 2020 - PresentLondon, England, United KingdomFrom concept to craft my services include Art Direction, Design, Typography, Design and Creative management, music composition and audio editing
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Creative LeadBandstand Sep 2022 - Dec 2024London, England, United Kingdom -
Design LeadCamden Town Brewery Jul 2021 - Nov 2021London, England, United Kingdom -
Creative / Design LeadDog Cat & Mouse Jan 2019 - Jul 2021London, United Kingdom
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Senior DesignerLida Aug 2014 - Jan 2019London, United Kingdom- Senior Designer for some of the world's biggest brands- Team Management - Lead Designer on new business pitches - Brand guardian on a number of the agencies flagship clients- Experienced at distilling client briefs and transforming them into creative, award-winning workClients: John Lewis, RBS, Natwest, IKEA, Land Rover, Boots, The National Trust, Open University -
Lead DesignerSaatchi & Saatchi Sep 2012 - Aug 2014London, United Kingdom- Lead Designer for global brands Head & Shoulders and Olay. - Worked as part of the Beauty Hub Creative department brainstorming and producing creative executions from visualising concepts to final design solutions.- Rebranding Head & Shoulders Brand Identity. - Advising on Music Direction for Head & Shoulders commercials and liaising with music agencies.- Managing my time and working closely with the Project Management team to produce to ensure deliverables are executed to the highest standard and to strict deadlines. -
DesignerThe Red Brick Road Aug 2011 - Aug 2012Soho, London- Designer on numerous high profile clients including Tesco, Magners, VW, Glenfiddich, Rémy Martin and Savills, brainstorming and producing creative executions.- Designer on digital (social media channels and apps, websites, banner ads and email marketing templates) and print (brochures, direct mail packs, logos) for award-winning clients.- Worked closely with the new business team to produce creative executions for successful pitches including global client Suzuki.- Experience working with in-house teams (accounts, planners) and external agencies to ensure deliverables are executed to the highest standard and to strict deadlines. -
DesignerTag At Ruby Jan 2011 - Aug 2011Soho, London- Brainstorming and producing creative executions for both in print and digital (including banners, websites, social media channels, brochures, logos and direct mail packs).- Working with both creative teams and external agencies to ensure the flawless launch of creative executions for clients.- Constantly executing a high standard of work for a wide range of high profile clients to extremely strict deadlines.
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DesignerFocus Integrated Marketing Communications (Uk) Jun 2008 - Dec 2010Kelvedon, Essex- Working as part of the a team, I was directly responsible for designing and artworking corporate communication campaigns. This included publications, e-shots, adverts, brochures, business cards, logos and interactive PDFs.- Regularly involved in brainstorming for new campaigns, writing headlines and drawing scamps. And many of my own ideas went on to become successful quarterly campaigns. -
DesignerTrait Jun 2006 - Sep 2007Tiptree, Essex- Working within a design team, responsible for designing and artworking brochures, business cards, logos and interactive PDFs.- Consistently successful at meeting strict deadlines.
Amy Fry Education Details
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Liverpool Institute Of Performing ArtsMusic -
Chenderit School
Frequently Asked Questions about Amy Fry
What company does Amy Fry work for?
Amy Fry works for Fry Creative Ltd
What is Amy Fry's role at the current company?
Amy Fry's current role is Creative Lead | Senior Art Director | Senior Designer | Music Composer.
What schools did Amy Fry attend?
Amy Fry attended Liverpool Institute Of Performing Arts, Chenderit School.
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