I am an accomplished, results-focused Marketing Executive with a 15-plus-year portfolio of success driving strategic marketing, building brand-to-demand, creative content, project management, and team leadership efforts for leading global brands and startups alike.Among my most notable qualifications:📌 Reputation for quickly building trust-based relationships by leveraging active listening skills, in-depth market knowledge, and solid business acumen.📌 Instrumental in generating revenue, boosting brand awareness, launching new products, and facilitating business growth.📌 Industry experience: telecommunications, technology, e-commerce, health & wellness, beauty, entertainment & media. 📌 Finely honed leadership, relationship-building, decision-making, negotiation, communication, and analytical skills.📌 Big-picture strategist and creative problem-solver, with solid tactical execution & project management skills.📌 Career history of promotion into larger-scoped roles based on outstanding job performance.With a background in film and TV production, I excel in creative strategy, cross-functional leadership, and data-driven marketing. My passion for storytelling enables me to translate brand visions into tangible results, making me a valuable asset in brand elevation and digital transformation.Key Competencies:💡 Creative Strategy & Leadership🌟 Brand Development & Transformation🖥️ User Experience (UX) / User Interface (UI) Design🤝 Cross-Functional Team Leadership📊 Data-Driven Marketing🧠 Strategic ThinkingCredentials: Executive Master of Business Administration Bachelor of Arts in Film Studies
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Managing PartnerLumatrait Dec 2023 - PresentNew York, New York, United StatesIn 2023, I co-founded this marketing consulting agency that specializes in helping startups grow and stand out by building brand-to-demand funnels.Key Contributions:- Recognized by stakeholders for leading successful branding initiatives and producing videos for AMA New York Marketing Hall of Fame that boosted event awareness. - Leveraged the latest marketing trends to devise communication and brand strategies for 3 young tech startups. -
Vice President, Brand MarketingYounique Products Aug 2022 - Nov 2023Lehi, Utah, United StatesAt Younique, I was recruited by the CEO to implement a holistic brand strategy aligned with business priorities and corporate positioning. Key Contributions: - Achieved 34% increase in app downloads in 1st week through effective social-first campaign execution.- Generated remarkable user engagement growth from 75 to 13,500 monthly users in 2 months by revamping sales collateral.- Played key role in driving marketing campaigns that attracted 2,000 Affiliates in 1st week and delivered significant results. -
Content Strategy DirectorContravent Oct 2021 - Jul 2022Salt Lake City Metropolitan AreaI joined this advertising agency during its early-stage startup phase, consulted with such top brands as Verizon, Adobe, and VMware, and established best practices for the sales teams. Key Contributions:- Developed and implemented content and storytelling strategies for clients, and brought value propositions to life through interactive, immersive brand experiences.- Achieved 30% increase in project deliveries by building culture based on collaboration and teamwork.- Delivered Verizon's value proposition for Disney Resorts within 7 weeks, increased time-to-market efficiency by 50%, and boosted profitability by 70%. -
Senior Creative DirectorCoty Mar 2019 - Jun 2021Lehi, UtahIn 2019, I was promoted to Senior Creative Director. Key Contributions:- Led creative and production strategic plans for this major cosmetics brand, and generated $10M in revenue within 24 hours of new product launch.- Mentored and led high-performing Brand Marketing team, fostered culture of creativity, and delivered 20% improvement in team alignment with marketing goals.- Executed brand activation strategies, and succeeded in acquiring 100,000 new customers in 2 months. -
Creative Director Of VideoCoty May 2016 - Mar 2019LehiI was initially hired by Coty as the Creative Director of Video. Key Contributions:- Drove 300% surge in brand awareness and channel performance by producing 4,000 impactful social media videos in < 12 months.- Conducted in-depth market research and industry analysis, and delivered actionable insights that directly influenced creative marketing strategies. -
Video Producer / DirectorNu Skin Dec 2013 - Apr 2016Provo, Utah AreaIn my early career, I developed and executed award-winning story-driven creative advertising to promote this leading beauty and wellness company on a lean $250K budget, which resulted in $100M revenue growth. -
Video Producer / OwnerSelf Employed Aug 2004 - Jun 2014Saratoga Springs UtDuring this time frame, I owned and managed a small independent production house with an annual revenue of $150K that focused on creating captivating trailers, marketing clips, viral videos, and presentation reels.Key Contributions:- Delivered engagements with such key clients as Fortune 500 company, Nu Skin, which eventually led to full-time employment.- Post-produced a feature-length documentary on the 2011 BYU Basketball team in 4 weeks, overseeing a team of 3 editors and reviewing/editing hundreds of hours of footage.📽️ PRODUCTION HIGHLIGHTS 📽️- Film Editor, Once Upon a Summer (Feature), 2008 - Assistant Editor, Together Again for the First Time (Feature), 2008- Assistant Editor, Real Families, Real Answers (Television), 2008- Film Editor, Sundance Channel, Sundance Film Festival Vignettes (Television), 2010, 2011- Film Editor, Amazing - 2011 BYU Basketball Team (Documentary), 2011- Assistant Director, Blind Men and the Elephant, 2007- Assistant Director, Another Audience, 2007- Assistant Director, Swahili Lessons, 2007 -
Video News EditorKutv 2News / Kmyu Jan 2002 - Aug 2004In this role, I edited daily newscasts, tuned in satellite feed shots, and taped playback for daily newscasts. -
Video EditorKstu Fox 13 Tv 1997 - 2002Greater Salt Lake City AreaI edited daily news broadcasts for a mid-market television station in this role. -
InternshipUtah Jazz Oct 1996 - Aug 1997Greater Salt Lake City Area -
Assignment Editor InternKutv 2News / Kmyu Sep 1996 - May 1997Greater Salt Lake City Area
David Geist, Mba Education Details
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Media Arts Studies -
Executive Mba
Frequently Asked Questions about David Geist, Mba
What company does David Geist, Mba work for?
David Geist, Mba works for Lumatrait
What is David Geist, Mba's role at the current company?
David Geist, Mba's current role is Brand Strategist | Marketer | Storyteller.
What schools did David Geist, Mba attend?
David Geist, Mba attended Brigham Young University, University Of Utah - David Eccles School Of Business.
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