Local government water district ensuring water quality and availability for a population of 270,000. Orchestrate employee and public communication strategies and lead employee engagement initiatives: Enhanced company-wide engagement and internal brand alignment by spearheading communication strategies, reaching over 500 employees and collaborating with cross-functional teams to tailor messages to division-specific needs.Spearhead the CVWD Annual Review, orchestrating collaboration between vendors and cross-departmental teams to fulfill state mandates on water-quality reporting for 100,000 customers. Innovated process enhancements, including the development of templates, which increased production efficiency by 30%.Increased employee participation in events from 20% to 78% as the Chair of the employee appreciation committee: Lead a team of employees in the strategic planning and execution of social events aimed at bolstering employee engagement and morale. Managed a $90K annual budget, and introduced attendance tracking and post-event surveys to measure employee satisfaction effectively and better respond with future initiatives.Boosted social media engagement and job interest by conceptualizing, scripting, and directing a video series that showcased the diverse roles within CVWD, enhancing our brand's visibility and appeal.Advanced CVWD's conservation initiatives by creating and leading the "Ask CVWD" educational series, which played a pivotal role in increasing community awareness and participation in sustainability efforts.

Contract Creative Director for full-service advertising agencies, online retailers, and government contractors. Concept and lead creative vision for web design, digital and social design, print advertising, high-level brochure design, illustrated maps, infographics, and new business initiatives. Pitch creative concepts to clients and revise overall vision based on their feedback.Clients have included chambers, cities, convention and visitors bureaus, home developers, environmental engineers, government entities.

Advertising agency serving national and international lifestyle brands. I served as a senior leader, expanding agency presence and size, developing clients and talent, increasing revenue, solving problems, and increasing efficiencies:As a senior leader, partnered in expanding the agency’s size by 100%, spearheading initiatives in creative direction, client partnerships, compelling presentations, and innovative strategies, while also driving new business acquisition, talent procurement, and successful external negotiations.Directed a skilled team of designers with a budget exceeding $300,000, implementing industry best practices that not only heightened operational efficiency but also significantly improved employee retention rates.Expanded the agency’s hospitality and entertainment vertical by devising and implementing a comprehensive content strategy across 60 new business proposals and 20 client marketing plans, significantly enhancing market penetration and client acquisition.Secured 12 new clients, generating millions in gross revenue, through targeted marketing campaigns and innovative client engagement strategies, significantly boosting the company's financial growth.Executed brand launch management for B2C and B2B clients, including 6 new restaurants, 5 slot machine cabinets, 1 city, 1 hotel, and 1 beverage company, resulting in a 30% increase in client revenue. Managed advertising campaigns for 9 casinos across 4 states with one campaign voted "best in the state" amongst casino players in Wisconsin.Produced and directed 15 video and photography productions grossing over $2.5 MM for the agency.Won over 25 awards including American Advertising Awards, Tellys, Daveys, and Communicators.

A four-diamond resort and casino with a Las Vegas-style showroom, five-star steakhouse, and top-tier spa. Played a pivotal role in the successful launch of the resort and showroom.Opened the 4-Diamond resort in Rancho Mirage: Spearheaded the launch of the 4-Diamond resort, coordinating over 100,000 pieces of collateral and directing comprehensive signage and tour strategies. Included 56 FAM tours, 32 hardhat tours, and 17 VIP tours, which enhanced brand visibility and stakeholder engagement, contributing to the resort's reputation and high guest influx.Launched 2 new casino websites: Successfully launched two casino websites with a focus on optimizing user experience (UX) and user interface (UI). Established maintenance standards for up-to-date communications across press releases, brand standards, and social media, significantly improving online user engagement.Led branding and grand opening for The Show: Orchestrated the branding and grand opening of The Show entertainment showroom, achieving consistent sell-outs hosting renowned acts like Billy Joel and Reba McEntire.Garnered press attention and awards: Secured nearly 30 American Advertising Awards and significant press coverage for VIP and tribal special event materials, driving a notable increase in 'coin-in' and enhancing the casino's market position and profitability through strategic event marketing.

Responsibilities included developing, coordinating, and implementing visual communications throughout the casino and in customer and player correspondance. Created new and unique logos, brochures, invitations, and customer service aids for promotional and entertainment events. Involved in graphic development for TV, print, outdoor, promotional offers and direct mail marketing programs. Collaborated in-house with all departments, as well as internal and external production contacts to ensure that final graphic products met expectations.