As a Freight Team Member on the night shift at Home Depot, I manage the processing of incoming freight from a regional distribution center, utilizing enterprise freight and supply chain software to efficiently identify, locate, and stock products on the shelves. My responsibilities include unloading shipments, organizing freight by department, and ensuring that products are readily available for customers by stocking shelves accurately and quickly. Additionally, I handle surplus inventory by moving it to higher storage shelving and perform regular inventory checks to maintain adequate stock levels, contributing to a smooth and efficient shopping experience.I also observed and assessed the usability and efficiency of digital tools used in freight management. Leveraging firsthand experience, I identified inefficiencies caused by a lack of integration between multiple applications, which required frequent switching to complete tasks. Additionally, I evaluated and documented inconsistencies in interaction models across tools, noting their impact on workflow efficiency and user experience. My insights contributed to understanding how digital tools affect the daily operations of freight teams and highlighted opportunities for process and system improvements.

Pioneered and directed a Product and Experience Design practice, catalyzing over $10M in business via AI-driven initiatives across hotel, staffing, and creative industries. Orchestrated the establishment of a high-performing product design organization, spearheading robust go-to-market design strategies.

Led high-priority initiatives, establishing a new service offering for the DC Studio of Fjord. Instrumental in building a team from scratch, overseeing the Creative Services portion of the studio, contributing to over $50M in business growth. Utilized Service Design and Human-Centered Design to drive marketing and creative services strategy, significantly impacting Accenture Federal Services and Fjord's new business wins.

Revitalized a bricks & mortar retailer into a digital-first, human-centered design-focused agile technology company. Implemented personalized methodologies driving 37% Y-O-Y growth. Initiated Agile/Scrum methodologies across the organization, expediting speed to market. Directed transformative initiatives across eCommerce, Mobile, and IoT domains, yielding significant organizational advancement.

Engineered a comprehensive digital-first strategy for a 25-year-old catalog company, revolutionizing its approach to become a nimble, digitally-oriented organization. Oversaw eCommerce and digital brand strategy, managing a $400M P&L within the online store, customization, and multichannel businesses for Frontgate.com, GrandinRoad.com, and emerging platforms.Drove substantial improvements in digital campaigns, witnessing an 18% Y-O-Y increase in traffic and a 26% ATS ratio. Championed a business case resulting in a 40% Y-O-Y investment boost in online advertising, optimizing ad spend across channels.Led the development and implementation of a content management platform, fostering a 17% Y-O-Y surge in SEO. Orchestrated real-time personalized programming, generating an additional $10M in demand. Revamped the Product Detail Page, driving a 3% add-to-cart lift and a 1.3% conversion increase.

Initiated and executed a groundbreaking digital strategy that propelled Sears from a traditional retailer to a digital powerhouse. Influenced the Chairman/CEO/Owner to execute this strategy, resulting in exponential business growth.Orchestrated the growth of a team from 25 to over 200, crafting the best user experience and creative team in Chicago. Managed mobile apps, social media, content development, digital marketing, SEM/SEO, and integrated on- and off-line campaigns for all SHC brands.Instrumental in growing the digital business from $750M/year to over $2B/year, generating $17M in profit on $60M in revenue. Crafted rich immersive experiences, building brand equity, boosting conversion, and enhancing customer loyalty. Developed strategies for organizational transformation by introducing MMORPG-like experiences for in-store associates.

Worked with business owners, internal and external partners to develop and implement digital products and brand strategy for AOL’s ecommerce businesses - Autos, Careers, Personals, Real Estate, Shopping, and Travel w/revenues in excess of $130 million annually. Leadership and oversight of 40 person Product Management and Creative teams, focused on interpreting business goals and returning superior holistic consumer experiences that drove revenue growth. Played strategic role in the overhaul and re-launch of AOL’s retail offering resulting in a new business model and creative approach. Launched inStore.com and Pinpoint Shopping search platform. Championed and staffed SEO team that returned a 3000% increase in SEO traffic within the first six months.

Created award winning branding and marketing plans for all aspects of the end user experience and delivered truly integrated interactive experiences. Lead digital brand overhaul for U.S. Army. Clients included adidas, Morgan Stanley, Joffrey Ballet, United Nations Foundation/Ad Council, Illinois Institute of Technology.