Juan Roberts Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

Creative Director with over two decades of experience, I've led Creative Lunacy since 2003, offering a spectrum of fractional creative services from traditional graphic design and copywriting to AI dynamic concept art. My journey began by co-founding Campau Advertising, a powerhouse in specialty advertising, followed by being EVP Group Creative Director of GlobalHue, where I spearheaded a diverse team to set industry standards in print, TV, radio, promotion, and digital content. KEY… Show more Creative Director with over two decades of experience, I've led Creative Lunacy since 2003, offering a spectrum of fractional creative services from traditional graphic design and copywriting to AI dynamic concept art. My journey began by co-founding Campau Advertising, a powerhouse in specialty advertising, followed by being EVP Group Creative Director of GlobalHue, where I spearheaded a diverse team to set industry standards in print, TV, radio, promotion, and digital content. KEY CONTRIBUTIONS: Creative Lunacy (2003-Present): Founded a design studio, leading a virtual team to deliver innovative solutions across various sectors. Known for revitalizing brands, enhancing digital and print communications, and fostering diversity in marketing strategies.ACHIEVEMENTS:• Designed Iyanla Vanzant’s NYT Best Seller book cover, Peace from Broken Pieces, featured on The Oprah Winfrey Show.• Branding and marketing for MEGAFest, a faith-focused event that generated $30 million with 100,000 in attendance (2004).• Led a global campaign for the Save Darfur Coalition, raising $26MM in one month.• NAACP Image Award - Literature• Creative Director for The Whole Truth Magazine• Global Creative Director for Emmy Award-winning makeup artist, Allyson Carey• Contributed to the culture through photography for LA’s Skid Row• Co-produced the largest African Art & Music Festival on the West Coast (2010-2016)A Bit More About Me:My remote solo career is a testament to the power of creative thinking, diversity, strategic innovation, and just plain hustle. I'm passionate about storytelling, brand growth, and uplifting, and engaging communities through creativity. Let's connect and explore how we can create impactful narratives together. Show less

Memphis, Tennessee, United States

Title: Creative Director & Editorial Art DirectorCompany: The Whole Truth MagazineDuration: 2010 - PresentLocation: RemoteAs the sole Creative Director for a global ministry magazine, I've led the visual storytelling from concept to completion. My role encompasses the entire design process for both print and digital formats, ensuring each publication not only meets but exceeds our audience's expectations. Here's a snapshot of my contributions:DESIGN MASTERY: Crafted… Show more Title: Creative Director & Editorial Art DirectorCompany: The Whole Truth MagazineDuration: 2010 - PresentLocation: RemoteAs the sole Creative Director for a global ministry magazine, I've led the visual storytelling from concept to completion. My role encompasses the entire design process for both print and digital formats, ensuring each publication not only meets but exceeds our audience's expectations. Here's a snapshot of my contributions:DESIGN MASTERY: Crafted engaging magazine layouts cover-to-cover, including compelling cover designs, ensuring each page resonates with our global audience.ART DIRECTION: Directed and produced visually striking illustrations and title art, enhancing the narrative and reader engagement.CONTENT COLLABORATION: Collaborated with editors to refine content, ensuring global readership comprehension, tone, and accuracy through meticulous review and revision processes.TECHNICAL PROFICIENCY: Formatted and prepared all files for print and digital use, overseeing the print process to guarantee quality.VOLUME AND CONSISTENCY: Successfully produced 4-5 high-quality publications annually, producing and managing all creative aspects single-handedly in a freelance, remote capacity.This role has honed my skills in visual communication, project management, and creative direction, making me a versatile asset in the editorial and design fields. Show less

Greater Detroit Area

GlobalHue (Interpublic Group)EVP / Group Creative Director, 1993 - 2003Full-Service AdvertisingAt the helm of GlobalHue's creative force, I led a diverse and dynamic team of Detroit's finest creatives, including poets, muralists, videographers, fashion designers, and chefs. Our mission was clear: to create standout work that resonated across markets and mediums. Our approach was innovative, blending a wide array of talents with a singular vision and a seamless workflow from… Show more GlobalHue (Interpublic Group)EVP / Group Creative Director, 1993 - 2003Full-Service AdvertisingAt the helm of GlobalHue's creative force, I led a diverse and dynamic team of Detroit's finest creatives, including poets, muralists, videographers, fashion designers, and chefs. Our mission was clear: to create standout work that resonated across markets and mediums. Our approach was innovative, blending a wide array of talents with a singular vision and a seamless workflow from concept to execution. This synergy sparked a wellspring of ideas, driving us to explore, challenge, and solve with relentless curiosity.KEY ACHIEVEMENTS: • Elevated GlobalHue to a benchmark for niche-focused agencies, celebrated for our pioneering strategies and impactful storytelling.• Spearheaded campaigns that redefined brand narratives, achieving unprecedented ROI and setting new records in brand engagement. Notable successes include turning around Domino’s Pizza's fortunes, propelling Honey Nut Cheerios to a historic market position, and launching a Citigroup pilot that set the stage for a broader campaign.• Led a Jeep campaign featuring Barry White that significantly boosted Chrysler's sales by 1.9%, translating to approximately $40 billion in revenue.• Focused on nurturing our team's talent, implementing continuous assessments and incentives to foster a high-engagement, high-performance culture.Our work at GlobalHue wasn't just about creating ads; it was about crafting stories that connected, resonated, and moved the needle—setting a new standard for what advertising could achieve. Show less