Develop and implement high-impact marketing programs.Manage projects from inception to completion with cross-functional teams.Design compelling marketing collateral and graphics to drive brand visibility and engagement.Create strategy for web content, articles, whitepapers, news releases, marketing communications, and newsletters.Drive communication with key stakeholders and product teams across the US, UK, and the Philippines.Spearhead marketing initiatives with global partners such as Zensar, Coforge, AWS, Ingram Micro, ISG Research, JobPlanner, and CrossConcept Continuum.Liaise with over 100 PMP professionals across the globe.Optimize content for search engines and manage social media channels to enhance online presence and drive traffic.Utilize analytics to measure campaign performance, generate insights, and drive data-informed decisions.Oversee website improvements to boost user experience.Develop and execute advertising campaigns and lead generation

• Leading a team of 5 including Content Specialists and Web Developer from the India Offshore Delivery Center.• Populating and curating content for various IT related “knowledge hubs, portals” (a repository for sharing of topical information for like-minded people)• Researching and gaining knowledge about all topics on their designated areas of focus• Gathering documents, links, join and monitoring other competing user groups and coming up with a compelling collection of content to populate on our own knowledge hubs/portals.• Interacting with the stakeholders and subject matter experts based in the US who would vet the content, provide feedback to the curator, and moderate any discussion groups and handle end user feedback from members who join the portal hub

• Writing blogs or articles for the different courses offered by Shaw Academy• Ensuring adherence to the quality standards set by the company • Managing social media presence and assuring maximum visibility for blogs or articles• Sharing content on the social media channels people use and measuring the results