Susan Reed

Susan Reed Email and Phone Number

Psychological market strategy that connects the dots between analytics that reveal a story and content that converts it. @ Community Media Center
Susan Reed's Location
Finksburg, Maryland, United States, United States
Susan Reed's Contact Details
About Susan Reed

My passion in strategic marketing and communication is driven by my love of psychological research. This illuminates information that provides context to connect the dots between market analysis that tells the story and content that converts it. I have consistently driven 15% annual growth and market awareness through a deep understanding of consumer behavior and a passion for crafting omni-channel digital marketing initiatives that resonate with audiences and achieve measurable results. I love a challenge and finding the simplicity among the complex to reach a goal of delivering a consistent increase in customer acquisition, and maintaining customer retention through loyalty, outreach and customer relationship management (CRM). Market strategy and research, Branding, Adobe Creative Suite, SEMRush, SEO, Google Analytics, Social Media, Wordpress, Project Management

Susan Reed's Current Company Details
Community Media Center

Community Media Center

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Psychological market strategy that connects the dots between analytics that reveal a story and content that converts it.
Susan Reed Work Experience Details
  • Community Media Center
    Director Of Business Development
    Community Media Center Nov 2024 - Present
    Westminster, Maryland, Us
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  • Mackenzie Limited
    Product Marketing And Content Manager
    Mackenzie Limited Jun 2022 - Jun 2024
    Crafted communication and creative brand strategy to effectively shift consumer purchasing behavior for D2C gourmet frozen food business with 400+ products. Advised leadership on development and implementation of three-year strategic plan accomplished within two years for 20% high growth through omni-channel environment. Streamlined SaaS tech stack to align with shifting priorities and demands achieving 40% PPC growth and $500K in savings to allow for additional revenue channels.
  • American Substance Abuse Professionals
    Marketing And Communications Manager
    American Substance Abuse Professionals Jun 2020 - Jun 2022
    Cockeysville, Md, Us
    Entrusted by leadership team with market research and branding overhaul to change the face and perception of company for three markets, B2C, B2B, and Partnerships leading to 15% annual revenue increase. Movement to WordPress platform incorporating strong SEO and advancement of industry knowledge and content.
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  • Center For Medical Technology Policy (Non-Profit)
    Marketing Communications Coordinator
    Center For Medical Technology Policy (Non-Profit) May 2018 - Jun 2020
    Acted as strategic advisor to research team presenting qualitative and quantitative survey-based research to global stakeholders in pharma, research, clinical, and patients to further the narrative of patient-centered outcomes for rare diseases, including Sickle Cell Anemia, Hemophilia, and NASH.
  • Visionworks Of America
    General Manager
    Visionworks Of America Mar 2017 - May 2018
    San Antonio , Tx, Us
    Directed day-to-day operations of a retail location, focusing on driving sales growth and enhancing customer experiences. Led a team of six in implementing strategic marketing initiatives and operational improvements to boost store performance and customer satisfaction.
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  • Helzberg Diamonds
    Store Manager
    Helzberg Diamonds Oct 2011 - Mar 2017
    North Kansas City, Missouri, Us
    Fostered a sales culture of excellence through coaching and mentoring sales team on marketing strategies while efficiently managing and optimizing store operations.
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  • Us Department Of Agriculture (Usda) Agricultural Research Service (Ars)
    Art Director And Federal Contractor
    Us Department Of Agriculture (Usda) Agricultural Research Service (Ars) May 2008 - Mar 2010
    Washington, Dc, Us
    Designed effective, integrated marketing strategies for events and outreach campaigns targeted for the public and government sectors for increased visibility. Devised and implemented creative ideas for highly visible public event celebrating Smokey Bear’s 65th resulting in three times the expected attendance, including high profile media outlets.
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  • Riverwest Marketing
    Sales And Marketing Manager/Owner
    Riverwest Marketing May 2001 - May 2008
    Built and fostered strong B2B client relationships and maintained 90% retention rate, generating revenue of a half million dollars annually within the first 5 years. Impacted organizations with turnkey marketing campaigns increasing clients’ revenues on the average of 15% within the first 6 months.

Susan Reed Skills

Graphic Design Marketing Strategy Marketing Public Relations Social Media Strategy Leadership Training Indesign Management Branding And Identity Dreamweaver Illustrator Email Marketing Marketing Communications Strategic Planning Retail Graphics Brand Development Direct Marketing Social Media Marketing Advertising Social Networking Budgets Online Marketing Creative Direction Customer Service Sales Public Speaking Budgeting Nonprofits Strategic Communications Sales Management Team Building Customer Relationship Management Copywriting Brand Awareness Grassroots Marketing Store Management Integrated Marketing Brand Management Social Media Communications Adobe Creative Suite Microsoft Office Microsoft Dynamics Crm Strategic Marketing

Susan Reed Education Details

  • University Of Maryland Global Campus
    University Of Maryland Global Campus
    Marketing Management And Research
  • Washington College
    Washington College
    Consumer Behavior
  • University Of Maryland Global Campus
    University Of Maryland Global Campus
    Creativity

Frequently Asked Questions about Susan Reed

What company does Susan Reed work for?

Susan Reed works for Community Media Center

What is Susan Reed's role at the current company?

Susan Reed's current role is Psychological market strategy that connects the dots between analytics that reveal a story and content that converts it..

What is Susan Reed's email address?

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What is Susan Reed's direct phone number?

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What schools did Susan Reed attend?

Susan Reed attended University Of Maryland Global Campus, Washington College, University Of Maryland Global Campus.

What are some of Susan Reed's interests?

Susan Reed has interest in Freelance Graphic Design, Leadership Training, Psychological Research.

What skills is Susan Reed known for?

Susan Reed has skills like Graphic Design, Marketing Strategy, Marketing, Public Relations, Social Media, Strategy, Leadership, Training, Indesign, Management, Branding And Identity, Dreamweaver.

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