Rutgers Student AffairsDevelop and implement marketing plans and initiatives that promote Student Affairs division and represent the individual 23 departments. Assist departments in achieving its communication, marketing and operational goals.Manage the production, organization and distribution of high-quality print, digital and online advertising, and promotional materials to support and showcase divisional programs, facilities, events and services.Execute marketing and communication strategies for both external and internal audiences in a variety of media, web, print, mail, social, event, and more.

Recreation – Health & WellnessDesign advertising campaigns and establish creative direction for Recreation and Student Health facilities, events and programs that cater to the over 69,000 students and 20,000+ faculty/staff in the Rutgers community. Development of creative marketing content for print, digital and web; this includes but is not limited to branding, web development, social media management, signage, trade show and presentation materials along with other promotional items.Oversee creative professionals that consist of photographers, videographers, graphic designers and web/social media designers. This includes coordinating and directing photography and videography for small and major events and producing content for all social media platforms.

Recreation

Recreation

Created and directed innovative corporate and small business designs from concept to final production.Coordinated meetings with clients / vendors / shipping house to manage multiple projects in order to meet all project requirements, budgets and deadlines. Maintained production schedules and budgets. • Pre-press artwork for screen, offset and digital printing.Designed projects including but not limited to direct mail, newsletters, forms, signs/banners, shirts, promotional materials, and web graphics.

Supervised promotional and direct marketing campaigns. Produced logos and ads for company website, along with business cards, mailings, flyers, forms and other direct mail.Developed business identity, managed vendors, served as client liaison.Researched and composed pricing data and marketing plan for client regarding design related products or services.

Managed over 75 university-implemented trademarks and registration identity systems to design creative artwork for in-house merchandise.Participated in Spring/Fall 07 Paid -Internship then promoted to full-time member of MGF in 2008.Collaborated with Art Director to provide professional concept ideas, design, art direction and production.