In my current role at the Reece Group, I lead a team of nine creatives to create powerful learning experiences that build capabilities and skills. The topics covered are diverse, ranging from selling capabilities to fostering mental health and wellness.Content production is across ANZ and USA. Consumer-grade script writing and video production, compelling storytelling, and service design are at the heart of our success.As a lead content creator, I’m invested in • Agile methodologies • Human-centered design• Learning science• Data-informed decisions • Be clear, concise and appeal to the target audience As a leader, I embrace • A consultative and empathic leadership style to overcome problems• A workplace that is psychologically safe to ensure the ultimate creative collaboration • Having to adapt to changing demands for success • Coaching others to reach their potential • Diversity and inclusion

I led the content development of the strategic initiative designed to fast-track leadership talent. The Future Leaders Now program saw the production of 60 courses, tailored for different levels of leadership. The uptake in the program was company-wide.

For seven years I worked under the guise of Creative Stace providing illustration and graphic design to all walks of life. From the cracks of Melbourne’s underground gallery scene into offices of corporate organisations, my work and clientele shifted and changed as I grew. Whilst the breadth of my work was diverse, the high-quality visuals and conceptual thinking were constant.My most notable opportunities saw me working on internal branding for Coles, collaborating with creative agencies such as The X Gene as well as working with blossoming start-ups like The Canine Wellness Kitchen, as seen on Channel Ten’s The Project. I hosted two solo art exhibitions as part of Melbourne’s Midsumma Festival.Responsibilities include: • Development of brand identity • Design of print collateral, including press ads, brochures and signage • Design of digital marketing including banners, images and websites • UI and graphic design for websites and applications • Illustrations including infographics, diagrams, large wall installations, and artworkNotable Clients: The Canine Wellness Kitchen, The X Gene, Coles, Liquor Market, Liquorland, First Choice, Vintage Cellars, Bolinda Audio, Cystic Fibrosis Australia, Plural Creative, Kick Media, Zuni, Pearson Australia, Veneziano, Solargain.

Six years after receiving my Bachelor of Illustration, I returned to the campus that I graduated from to teach budding talent enrolled in the Bachelor of Illustration. My recent experience of entering the workforce was an advantage, as I had industry insight that helped prepare my students for the industry.

Illustrators Australia is a not-for-profit organisation rich with history and focused on supporting professional illustrators across the country. I worked with the committee to redefine goals and membership advantages. During my time in the role, I achieved notable results for various social media campaigns and the launch of several new events.

In this role, I mentored new business owners that were enrolled in the NEIS program. I offered guidance on long-term goals, strategic planning and marketing.