Travis Robertson

Travis Robertson Email and Phone Number

Vice President Creative and VP Brand Expression and Content @ Sleep Number Corporation
Excelsior, MN, US
Travis Robertson's Location
Excelsior, Minnesota, United States, United States
Travis Robertson's Contact Details

Travis Robertson work email

Travis Robertson personal email

n/a

Travis Robertson phone numbers

About Travis Robertson

Proven creative leader with retail, advertising, social media and experiential marketing experience. In his multifaceted career, Travis has helped architect two in-house creative agencies for two of the biggest retailers, named and authored the voice of billion dollar brands; and creative directed strategic, award winning work that millions of customers experience every day.

Travis Robertson's Current Company Details
Sleep Number Corporation

Sleep Number Corporation

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Vice President Creative and VP Brand Expression and Content
Excelsior, MN, US
Travis Robertson Work Experience Details
  • Sleep Number Corporation
    Vice President Creative And Vp Brand Expression And Content
    Sleep Number Corporation
    Excelsior, Mn, Us
  • Walmart
    Group Director, Creative
    Walmart May 2023 - Present
    Bentonville, Arkansas, Us
    Leader of a robust and talented team consisting of Creative Directors, Copywriters, Art Directors, and Designers within Walmart Creative and Walmart, a $400B+, Fortune #1 Company. Our purpose is to create ideas to help spark the customer to love us even more. Every day we're aiming to put the brand in culture and culture in the brand.Currently overseeing seasonal campaigns as well as three creative teams: Social, Experiential & Copywriting. Our team's work spans every imaginable channel including cutting edge, digital frontiers.
  • Revel Creative Llc
    Owner & Chief Creative Officer
    Revel Creative Llc Sep 2024 - Present
    Naming, Brand Ideas & Creative Pursuits
  • Sunday Dinner Community
    Member
    Sunday Dinner Community Jul 2024 - Present
    Member of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community
  • Target
    Senior Director, Creative - Experiential, Copywriting & Production Design
    Target Jul 2018 - Jun 2023
    Minneapolis, Mn, Us
    My current role is a reflection of my many, varied experiences to date. The teams I lead today are responsible for the voice of Target (Copywriting) as well as Production Design across all channels– from ad campaigns to Target.com to new brand launches. In addition, I lead a team that creates 100 Experiential activations (B-to-B and B-to-C) each year.I am also an active partner with the The Brand Lab organization, working to evolve the face of the local ad community for BIPOC students. Recent efforts include the creation of a 12-week Copywriting Apprenticeship program, executive sponsorship of an "Ad 101" discussion series and hosting of Summer Interns.
  • Target
    Senior Director At Target Creative
    Target Mar 2016 - Jul 2018
    Minneapolis, Mn, Us
  • Target
    Creative Director, Social Media + Copywriting
    Target Oct 2013 - Mar 2016
    Minneapolis, Mn, Us
    Currently I am driving the creative vision for Target across major Social Media platforms including Facebook, Pinterest, Instagram, Snapchat, Twitter and Periscope. The team I lead consists of 35 ACDs, Art Directors/Designers, Writers and Production Designers who imagine provocative ideas and experiences for one of the most iconic brands in North America. The content we create reaches over 40 million followers every day.
  • Target
    Group Creative Manager, Copywriting
    Target May 2012 - Oct 2013
    Minneapolis, Mn, Us
    Co-directed Holiday 2013 campaign—Target’s largest and most significant multi-channel effort of the year spanning every medium (social, in-store, broadcast, out of home, digital advertising and more).Co-directed Holiday 2012 multi-channel campaign. Lead Target's foray into Vine while championing inventive uses of social media.
  • Target
    Senior Creative Manager
    Target Apr 2011 - May 2012
    Minneapolis, Mn, Us
    Create award-winning, business-propelling work for a beloved, Fortune 30 brand. In three years, transformed a team of 3 Copywriters into a nimble, multi-channel team of 20 Copywriters including 4 Managers. Synchronize the Target voice across every channel-- from Facebook and Target.com to broadcast and the in-store experience. Act as a Creative Director on a wide variety of campaigns including Holiday, Brand, Health and Diversity.
  • Target
    Creative Manager
    Target Apr 2008 - Apr 2011
    Minneapolis, Mn, Us
    One of the original co-founders of inHouse (iH), Target's award-winning internal creative agency. Authored iH's vision, purpose, strategy and manifesto. Successfully lead an 11-week "Bullseye Speaks" print campaign that helped Target cement its brand position while emerging victorious in its proxy challenge.
  • Target
    Senior Copywriter
    Target Jun 2004 - Mar 2008
    Minneapolis, Mn, Us
    Named and co-created the highly popular Up & Up brand. Created campaigns spanning broadcast, print, in-store and more. Trusted expert on the brand's voice and co-author of the Target Voice Book. Invented dozens of GiftCards that garnered 11 U.S. patents. Founder of Spark inspiration series and The Garage-- an open venue for innovation.

Travis Robertson Skills

Advertising Copywriting Social Media Creative Direction Brand Development Creative Strategy Online Advertising Integrated Marketing Retail Marketing Communications Leadership Branding And Identity Product Naming Strategy Interactive Advertising Team Leadership Digital Strategy Management Facebook Corporate Branding Blogging Art Direction Interactive Marketing Innovation Concept Development Social Media Marketing Digital Marketing Corporate Identity Marketing Marketing Strategy Content Strategy Email Marketing Video Packaging

Travis Robertson Education Details

  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Emphasis In Advertising
  • Wilmington University
    Wilmington University
    Graphic Design
  • Brainco - Advertising And Design School
    Brainco - Advertising And Design School
    Copywriting

Frequently Asked Questions about Travis Robertson

What company does Travis Robertson work for?

Travis Robertson works for Sleep Number Corporation

What is Travis Robertson's role at the current company?

Travis Robertson's current role is Vice President Creative and VP Brand Expression and Content.

What is Travis Robertson's email address?

Travis Robertson's email address is tr****@****get.com

What is Travis Robertson's direct phone number?

Travis Robertson's direct phone number is +161230*****

What schools did Travis Robertson attend?

Travis Robertson attended University Of Minnesota - Carlson School Of Management, Wilmington University, Brainco - Advertising And Design School.

What are some of Travis Robertson's interests?

Travis Robertson has interest in Kids, Electronics, Gardening, Home Improvement, Reading, Music, Movies, Home Decoration.

What skills is Travis Robertson known for?

Travis Robertson has skills like Advertising, Copywriting, Social Media, Creative Direction, Brand Development, Creative Strategy, Online Advertising, Integrated Marketing, Retail, Marketing Communications, Leadership, Branding And Identity.

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