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Cree Lawson is a new media pioneer with a focus on early-stage vertical media companies and emerging digital advertising technologies. Cree founded Arrivalist and Travel Ad Network Inc. (TAN)--one of the leading Vertical Ad Networks--with less than $500,000 in investment and turned it into the largest travel information audience in the world. Travel Ad Network Inc. made Inc. Magazine’s list of Fastest-Growing Companies in 2008. After a few years of investing and acquiring websites, Lawson founded Arrivalist in 2011 with the goal of measuring offline response to online advertising by looking at the rate at which computing devices showed up in the places they were exposed to ads for. Arrivalist launched its first client in 2012 and - after 4 years of organic growth - emerged as the leading location attribution pure-play in 2017. Arrivalist currently measures the visitation impact of marketing programs for over 110 cities, states and countries and is forging in-roads in to new markets.Prior to founding Travel Ad Network and Arrivalist, Lawson served in a variety of Management, Sales, Business Development and Marketing roles at Random House, the Rough Guides, Fodor’s Travel Guides, the Associated Press, Gannett, Time Warner Trade Publisher and two Internet start-ups. He's also a nationally-recognized investigative reporter and an academic All-American athlete. His publishing career began in 1994 when, as editor of the college newspaper, he made the Belmont Vision one of the first 5 college papers published online. Specialties: Executive Management, New Media Strategy & Consulting, Advertising Market Research, Online Travel, Business Development, Sales Management, Entrepreneurship, Networking in Travel & Online Media Industry, Online Advertising Networks
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Founder, Futurist And Tourism AdvocateArrivalist Jul 2023 - PresentDenver, Colorado, Us -
Founder & CeoArrivalist Jan 2011 - Jul 2023Denver, Colorado, Us*Founded the first and largest location data company dedicated to the needs of travel marketers. *Arrivalist has worked with over 200 travel marketers, including 43 of the 50 states and 3 of the top 5 amusement parks. *Created patented technology to measure travel behavior in a privacy-compliant fashion.*Presented travel insights in over 100 conference meetings, city council meetings and legislative forums.*Manage a team of 25+ employees in New York, San Francisco and Toronto.*Achieved 60+% CAGR without institutional investment.
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Chairman And FounderTravel Ad Network Apr 2009 - Apr 2012
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Founder & CeoTravel Ad Network Dec 2003 - Mar 2009Founded the Travel Ad Network on a shoestring and built the largest travel information audience online with less than $500,000 in funding. TAN was one of the first Vertical Ad Networks and was recently named one of Inc. Magazine's 500 fastest-growing companies. Raised $15 Million in a Series A investment and resigned from day-to-day operations a year later to found Vertilect and work on new projects.I remain Chairman and the largest single shareholder in TAN.
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Sr. Manager, Business DevelopmentRough Guides 2001 - 2003* Sold online advertising on a niche travel website in challenging post-911 travel environment* Oversaw legal counsel, contracts, negotiations and implementation/tracking* Licensed travel guidebook content to Yahoo, Hotels.com, KLM, Travelnow & many more* Consistently beat year over year revenue targets in both online advertising and content licensing* Licensed first “in-flight” display of travel guide content to Virgin Atlantic Airways with eFlyte, Inc.
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Sales ConsultantDigital Goods & Consulting Clients Jan 2001 - Sep 2001* Consulted with publishers, authors, software companies and technology companies including but not limited to Digital Goods/ Softlock and Rough Guides* Provided band support for a touring Country Rock band
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Director Of Business DevelopmentBookface Feb 2000 - Jan 2001* Created relationships, negotiated contracts and acquired content from 5 major trade publishers—Random House, HarperCollins, Penguin Putnam, Time Warner and St. Martin’s* Oversaw legal counsel, contracts, negotiations and implementation/tracking.* Created technology pitch to Major websites* Oversaw Agent/Author Relations program and Content Acquisition
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Web Marketing/Ebook ManagerTime Warner Book Group Aug 1999 - Feb 2000Us* Oversaw eBook publishing program for RocketeBook, Softbook & Palm Pilot including production, marketing, business development and technology implementation.* Developed and coordinated Internet marketing campaigns for new book releases.* Created marketing and technology partnerships and book promotions with major websites.* Researched and help develop business plan for new ventures including iPublish.com. -
New Media Business EditorAssociated Press Nov 1998 - Aug 1999New York, Ny, Us* Wrote and edited stories, headlines, audio, video and graphics for Web site.* Developed multimedia presentations based on breaking news. -
Business Development & New Media AssistantFodor'S Travel Publications Nov 1997 - Nov 1998New York, Ny, Us* Created business plan for posting online advertising Fodors.com* Supported Content Licensing program initiatives* Maintained Business Development relationships with key partners* Designed a database to feed updated catalog information to online booksellers.* Created Fodor's banner ad campaign for NYTimes.com. -
Transportation & Technology Writer, Tech ColumnistNashville Banner 1994 - 1997* Won national recognition for investigative business reporting.* Covered daily changes in computer technology, telecommunications and media industries, * Wrote a writing a weekly column the Internet and personal technology.
Cree Lawson Skills
Cree Lawson Education Details
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New York UniversityBusiness: Publishing -
Belmont UniversityBusiness
Frequently Asked Questions about Cree Lawson
What company does Cree Lawson work for?
Cree Lawson works for Arrivalist
What is Cree Lawson's role at the current company?
Cree Lawson's current role is Founder, Futurist and Tourism Advocate.
What is Cree Lawson's email address?
Cree Lawson's email address is me****@****ree.net
What is Cree Lawson's direct phone number?
Cree Lawson's direct phone number is +191750*****
What schools did Cree Lawson attend?
Cree Lawson attended New York University, Belmont University.
What are some of Cree Lawson's interests?
Cree Lawson has interest in Display Advertising, Nashville, Ad Exchanges, Travel Ad Network, Belmont Stakes, New York University, New York City, Startup Advice And Strategy, Demand Side Platform (Dsp), American Airlines.
What skills is Cree Lawson known for?
Cree Lawson has skills like Online Advertising, Entrepreneurship, Advertising, Start Ups, Online Marketing, New Media, Social Media, Digital Strategy, Digital Media, Digital Marketing, Affiliate Marketing, Strategy.
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