Cressida is a seasoned professional with a diverse background spanning founder and entrepreneur roles, event coordination, sales, marketing, communications, and operations. Cressida is known for her unwavering work ethic, detail-oriented approach, commitment, and can-do attitude. She approaches challenges with resilience and determination, consistently delivering results and making a positive impact in every endeavour she undertakes.With a passion for value-driven pursuits, she thrives on helping others and discovering new ventures that align with her principles. Cressida has a firm belief in continuous growth and approaches each day as a blessing, finding gratitude in life's small moments. As a devoted mother to two boys, Cressida's values center around family, making memories, having an impact and meaningful connections.
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Co-FounderBirdie Break Oct 2023 - Present -
Co-Founder, CeoBirdie Break Jan 2016 - Oct 2023The future of family well-being.Birdie is a well-tech company working to reduce burnout + loneliness for today and tomorrow's parents.From on-demand childcare to on-site childcare Nests, we use our technology to bring support to homes, neighborhoods + work places across Canada.We are helping take care of parents so they can take care of their family. -
Marketing DirectorMerchant Hospitality Mar 2015 - Jun 2017Edmonton, Canada AreaMarketing strategy · Budget management · Social media management · Special event planning · Media relations · Advertising and promotions · Community relations · Management of the private function space · Customer relationship management · Public relations
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Account ManagerMedisca Jul 2014 - Feb 2015Vancouver, British ColumbiaAccount management · Sales growth strategy · Physician detailing · Physician and patient event planning · Product line knowledge and education · Relationship building · Daily account visits · Territory time management strategy · Physician and Pharmacist presentations -
Event CoordinatorComlinks Events And Marketing Sep 2011 - Jun 2014Event conceptualization · National and international event planning · Budget and timeline management · Venue liaison · Supplier sourcing · Volunteer management · Project management · Speaker management · Creative design · Online registration and ticket sales management · Sponsor management · Travel Coordination · VIP hosting · Floor plan design · Fundraising
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Event And Marketing CoordinatorThe Alberta Association Of Architects Jan 2011 - Sep 2011Brand revitalization · Planned and executed all events · Contract negotiations · Speaker management · Created marketing strategies to target new members · Maintained databases · Survey creation · Sponsorship package creation and solicitation · Budget management · Program development · Committee management · Created value-added strategies for members and associated organizations -
Outside Sales RepresentativeMod Products Jun 2010 - Oct 2010Drove the business in a large eastern Alberta territory · Built and maintained existing accounts · Prospected new business and acquired new accounts · Created and maintained positive and strong relationships with accounts · Exceeded monthly sales targets · Maintained product knowledge of existing and new lines · Provided product presentations to clients
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Event And Marketing CoordinatorPivotal Events Jan 2008 - Apr 2010Prospected new clients · Proposal creation · Budget and timeline management · On-site management · Program development and implementation · Trade show production · Supplier sourcing and liaison · Marketing and promotion development and implementation · Established new services and target markets · Maintained client relationships · Managed and maintained the website
Cressida Raffin Education Details
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Marketing
Frequently Asked Questions about Cressida Raffin
What company does Cressida Raffin work for?
Cressida Raffin works for Birdie Break
What is Cressida Raffin's role at the current company?
Cressida Raffin's current role is Business Operations Specialist, Founder.
What schools did Cressida Raffin attend?
Cressida Raffin attended University Of Alberta.
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