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I am a Brand Director with experience on multiple iconic brands and a track record of success. I'm a a Kellogg marketing MBA and an eager student of marketing (favorites: How Brands Grow and Job-to-be-Done thinking) with a desire to continue to drive results within a CPG career.Currently lead Conagra's nearly $1B portfolio of Protein and Spreads, including iconic brands like Hebrew National, Blue Bonnet Tablespreads, Odom's Tennessee Pride and others. Formerly the day to day business owner of Duncan Hines, Swiss Miss, Snack Pack and the innovation owner of Chef Boyardee, Armour, Wolf Chili and others. Initiated the company's project to bring the iconic Wendy's Chili to market, and launched the soup category's first plant-based meat offerings with Gardein soups.Previously with Kimberly-Clark as a Brand Manager (KLEENEX®, DEPEND®, VIVA® and SCOTT®), where I implemented Jobs-to-be-Done thinking within Kimberly-Clark, leading multiple design sprints to empathetically and iteratively develop winning product propositions with consumers. I have also led the 3-year Strategic Business Planning process for our paper towels brands since 2017, delivering a plan to grow double digit percentages in both Net Sales and Operating Profit. In my prior brand manager role I have led the Annual Operating Plan (AOP) process for both the DEPEND® brand and entire Adult and Feminine Care sector (POISE® and UBYKOTEX®) and created and briefed multiple total brand commercial programs (including DEPEND® Brand's "Drop Your Pants for Underwareness"--google it)Prior to this role I was an ABM on KLEENEX® where I drove SKU management plans to increase healthy by 20% and owned the Cool Touch facial tissue product. I am a 2012 MBA graduate of the Kellogg School of Management, majoring in Marketing, Management and Strategy, and Management and Organizations.Formerly a Vice President with Bixby Bridge Capital in Chicago, specializing in real estate-related distressed debt. Prior, I was an analyst in J.P. Morgan's investment bank, where I originated billions of dollars in private debt for clients, learned deep credit analysis, pitch preparation, offering material preparation and investor discussion.I graduated Magna Cum Laude from the University of Notre Dame in 2006 with a double major in Finance and Philosophy (my Fi-Phi major).I love this field and hope to build a long career in it.
Conagra Brands
View- Website:
- conagrafoods.com
- Employees:
- 10
- Company phone:
- 4025160296
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Brand DirectorConagra Brands Jan 2023 - PresentChicago, Illinois, UsLead $920MM Protein & Spreads portfolio, including innovation, day to day management for a team of four -
Senior Brand Manager - ManagementConagra Brands Jan 2021 - Dec 2022Chicago, Illinois, UsLead business delivery for $800MM Sweet Treats portfolio: Duncan Hines Brand, Swiss Miss Brand and Snack Pack Brand, Manage team of three to deliver annual financial target across all channels and innovation on base business. -
Senior Brand Manager - InnovationConagra Brands Apr 2019 - Jan 2021Chicago, Illinois, Us -
WriterPcd Productions (Www.Pcdproductions.Com) Sep 2012 - Feb 2013In addition to my role at Kimberly-Clark, as a writer for PCD Productions I've written two web-hosted commercials that were produced for tech startups:1.) "Spark", a socket that allows your lightbulbs to be controlled from your phone or computer, from anywhere in the world (company has rebranded as "Particle", www.particle.io)2.) "Automatic", after plugging a small device into your car's ODB port, your phone and car can communicated via bluetooth allowing for a host of new features. After three days the video had been viewed more than 100,000 times: http://www.automatic.com/ (video on front page)
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Mba Graduate - Kellogg School Of ManagementKellogg School Of Management Aug 2010 - Jun 2012Evanston, Illinois, UsMBA graduate with concentrations in Marketing, Business Strategy and Organizational Leadership -
Brand Manager InternKimberly-Clark May 2011 - Aug 2011Irving, Tx, UsResponsible for delivering brand-wide strategic plan for a pack type with consideration of customer, channel and consumer metrics. Recommendation on pack strategy implemented across portfolio. -
Vice PresidentBixby Bridge Capital, Llc Nov 2009 - Aug 2010Managed multi-million dollar Real Estate investmentConducted due diligence on distressed residential and commercial property across the countryManaged capital investment in purchase of distressed portfolio assets
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AnalystLoyola Capital Management, Llc Apr 2009 - May 2009Analyst on a consulting basis for this long-short equity hedge fund outside of Chicago. Assisted in portfolio research, including industry research and stock valuation.
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Investment Banking AnalystJpmorgan Jul 2006 - Jun 2008New York, Ny, UsInvestment banking analyst within debt private placements of average size of $250 million. Responsible for pitch preparation, credit analysis, deal memorandum and document preparation--involved in all stages of deal from pitch to execution. -
Research InternHarris Alternatives May 2005 - Aug 2005UsResearch intern at this prominent fund of hedge funds. Performed review of current managers' terms of liquidity and holdings to help fund managers more easily track these items. -
Legal InternUnited Stationers May 2003 - Aug 2004Deerfield, Il, UsSummer intern in the legal department of this Fortune 500 office product wholesaler/distributor. Assisted General Counsel/VP with research and document preparation, and used the EDGAR system in combination with Bowne software to file company's Section 16 for top executives.
Chris Reynolds Skills
Chris Reynolds Education Details
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Northwestern University - Kellogg School Of ManagementMarketing -
University Of Notre Dame - Mendoza College Of BusinessSecond Major In Philosophy -
Loyola Academy
Frequently Asked Questions about Chris Reynolds
What company does Chris Reynolds work for?
Chris Reynolds works for Conagra Brands
What is Chris Reynolds's role at the current company?
Chris Reynolds's current role is Brand Director at Conagra Brands.
What is Chris Reynolds's email address?
Chris Reynolds's email address is cr****@****ail.com
What is Chris Reynolds's direct phone number?
Chris Reynolds's direct phone number is +184765*****
What schools did Chris Reynolds attend?
Chris Reynolds attended Northwestern University - Kellogg School Of Management, University Of Notre Dame - Mendoza College Of Business, Loyola Academy.
What are some of Chris Reynolds's interests?
Chris Reynolds has interest in Humor, Digital Marketing, Boardgames, Stories, Cheeseburgers, Board Games, Movies, Brand Building, Screenwriting.
What skills is Chris Reynolds known for?
Chris Reynolds has skills like Strategy, Business Strategy, Cross Functional Team Leadership, Market Research, Marketing Strategy, Competitive Analysis, Marketing, Digital Marketing, Advertising, Data Analysis, Product Management, Financial Analysis.
Who are Chris Reynolds's colleagues?
Chris Reynolds's colleagues are Ally Mitchell, Juan Chiwah, Pratik Patil, Devon Bowman, Brendan Dotson, Alberto Vallejo, Douglas Brown.
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