Chris Hardy, Crme Email and Phone Number
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Commercial strategy leader with over 25 years in the hospitality industry driving results across sales, digital marketing, and revenue management. Focused on cross functional collaboration and leveraging data insights to align strategies that optimize profitability and asset value.Passionate about growing and developing high performing teams while adapting to changing customer behaviors and technologies.I serve on the HSMAI Sales Advisory Board to help elevate the sales and commercial discipline as well as attract and grow talent. I enjoy any opportunity to speak with students or at industry events on commercial leadership and why the hospitality industry is an exciting and rewarding career.
Parks Hospitality Group
View- Website:
- parkshg.com
- Employees:
- 1
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Vice President Of Commercial StrategyParks Hospitality GroupRaleigh, Nc, Us
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Vice President Of Commercial StrategyParks Hospitality Group Jan 2020 - PresentIn this dynamic role, I lead our commercial team covering sales, revenue management, and digital marketing for a portfolio of full service, select service, and extended stay hotels along with pre-opening strategy for all assets under development.My key areas of focus are driving top-line revenue, increasing market share, and maximizing profitability achieved through strategic planning, data analysis, forecasts, establishing goals and evaluating KPI's. I am intentional and passionate about team member engagement, development, growth, and collaboration with cross functional teams to align strategies as well as streamline processes, technologies, and resources that have the greatest impact on revenue generation and profitability. -
Adjunct Instructor, Hospitality ProgramsWake Technical Community College Apr 2018 - Mar 2023Raleigh, North Carolina, UsPart time/contract position teaching continuing education courses in various subjects within the hospitality industry. -
Regional Vice President, Sales & Revenue StrategyWinwood Hospitality Group Inc Dec 2016 - Jul 2019Raleigh, North Carolina, UsLed sales, revenue management, and eCommerce strategies for portfolio of six hotels with Hilton and Marriott brands. Consulted with hotels on forecasting, account action plans, group and business travel sales, and overall revenue strategy including positioning, market mix, and channel management to maximize profitability. -
Director, Global Travel Industry PartnershipsHilton Nov 2015 - Dec 2016Mclean, Va, UsRepresented all brands and over 5,000 hotels globally to increase volume and market share through the GDS channel. Developed strategic initiatives and grew relationships with key TMC & and Consortia accounts. Negotiated commercial agreements, created marketing plans and campaigns, managed partnership funds. -
Area Director Of Sales And MarketingWinwood Hospitality Group Inc Jul 2012 - Nov 2015Raleigh, North Carolina, UsManaged and expanded relationships with key accounts for a group of 4 Hilton full service and select service hotels. Negotiated contracts and RFPs to achieve both company and client goals. Developed business plans and coached team of six on effective sales methods and maximizing profitability while maintaining highest level of service to clients.Led sales team to double digit growth percentage in RevPAR and F&B sales for 3 consecutive years. Consistently grew market share with RGI exceeding 125.
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Senior Sales & Revenue ManagerWinwood Hospitality Group Inc Jun 2009 - Jul 2012Raleigh, North Carolina, UsLed pre-opening sales efforts for a new-build Embassy Suites and Hampton Inn & Suites. Built relationships with key accounts in the pharmaceutical, medical, technology, and sports industries. Exceeded RGI over 100 second month of opening.Analyzed demand, forecasts, and competitive rates to execute pricing and yield strategies across all market segments and channels.
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Director Of SalesAlliance Hospitality Management Llc Jan 2004 - Jun 2009Raleigh, Nc, UsDirected all sales and marketing efforts for 155 room full service hotel and actively involved in revenue management. Led team to achieve a 16% increase in revenue per available room with a 22% increase in group sales, 15% increase in business travel sales, and 28% increase in catering sales. -
Senior Sales ManagerPyramid Hotel Group May 2002 - Jan 2004Boston, Ma, UsLed pre-opening sales efforts for 2 Residence Inn by Marriott hotels. Established and managed 5-7 of the top accounts at each hotel, accounting for over 40% of total room revenue. Negotiated rates with key accounts and group business. -
Sales ManagerWyndham Hotels & Resorts Mar 2000 - May 2002Parsippany, Nj, UsPromoted to sales position. Cross sold 2 all suite hotels to build extended stay base with focus on training, project groups, and relocation. -
Assistant Guest Services ManagerWyndham Hotels & Resorts Jul 1998 - Mar 2000Parsippany, Nj, UsHired, trained, managed team of 15 front office staff at a 155 full service Wyndham Garden Hotel.
Chris Hardy, Crme Skills
Chris Hardy, Crme Education Details
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Keuka CollegeHospitality Administration/Management -
Cornell UniversityCertificate In Strategic Hospitality Leadership
Frequently Asked Questions about Chris Hardy, Crme
What company does Chris Hardy, Crme work for?
Chris Hardy, Crme works for Parks Hospitality Group
What is Chris Hardy, Crme's role at the current company?
Chris Hardy, Crme's current role is Vice President of Commercial Strategy.
What is Chris Hardy, Crme's email address?
Chris Hardy, Crme's email address is ch****@****ton.com
What is Chris Hardy, Crme's direct phone number?
Chris Hardy, Crme's direct phone number is +197223*****
What schools did Chris Hardy, Crme attend?
Chris Hardy, Crme attended Keuka College, Cornell University.
What skills is Chris Hardy, Crme known for?
Chris Hardy, Crme has skills like Hotels, Hospitality, Hospitality Industry, Revenue Analysis, Hospitality Management, Hotel Management, Sales, Catering, Event Management, Pre Opening, Event Planning, Customer Service.
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