Jourdan Marketing Consultants (JMC) employs 30+ years of marketing, communications and advertising expertise to develop strategy, implementation, consulting and copywriting/content services for businesses large and small. Services include: branding, marketing plans, media planning and budgets, ad campaigns, social media, search engine marketing (SEM), market research, blogging, print media and more. I am a certified by Unified Funnel Metrics (UFM), developing marketing strategy and driving business revenue on both sides of the sales funnel.

Providing senor-level marketing and branding strategy and message development.

Freelance CopywriterStrategic copywriter with over 20 years of experience in crafting on-target messaging for diverse industries and target markets. I have extensive B2C and B2B experience developing effective messaging for digital, social and legacy mediums. My writing skills portfolio includes published feature stories, PR writing and scriptwriting for video, radio and TV.• Senior copywriter for Triad Marketing & Advertising, Inc.• Writer/editor for Visions newsletter for MN Technical College System• Campaign developer/copywriter for Northwestern Health Sciences University lead generation campaigns.• Sports writer for Brainerd Daily DispatchCreative Services* Copywriting for print, digital & social mediums* Online content development* Scriptwriting for TV, radio and video* Press releases & feature stories* Search Engine Marketing (SEM) campaigns

I manage the strategy and implementation of comprehensive food service marketing programs for nine colleges and universities in the IA, KA and MN region.Responsibilities include program performance review, strategic planning and implementation of varied tactics to increase meal plan and retail sales.An array of integrated media options are available to implement, including print, online social and digital.

Plan, create and manage strategic marketing programs and messages for the university’s academic departments conferring advanced degrees and certificates to chiropractors, acupuncturists and massage therapists to increase enrollment and revenue. Served as interim Marketing and Communications Director and project manager for the department in time of transition.• Implemented the lead-generation marketing strategy and integrated tactical campaigns for health sciences university, raising program enrollments by 10% for the fall 2015 term start.• Plan and implement multi-year integrated marketing communications campaign to revise and align new university brand image to one of natural health for health sciences university.• Create health science university’s marketing campaigns and collateral for key internal continuing education and alumni events, resulting in increased attendance by as much as 25%.• Innovated and implemented the clinic Health Meetup event concept to raise awareness and create demand for acupuncture treatment. The result was 25-30 person attendance at each meetup.• Project manage the budget, timelines and production of multiple integrated marketing projects from concept to the “Go to Market” phase for four university marketing strategists.• Plan, place and manage integrated media mix including print, electronic, direct mail, digital, SEM,outdoor, email and PR. • Implement new Team Work software system to improve project management of health science university’s marketing department projects, reducing management time by 20%.• Perform or manage primary (focus groups) and secondary market research for marketing plans.• Lead cross-departmental teams to plan and manage five major PR events for health sciences university, achieving record attendance and elevated brand recognition.• Plan, write scripts, press releases, produce and purchase media to generate leads and tell the university’s story.

Agency principal and chief copywriter, marketing strategist and account executive for full-service marketing and advertising firm.

Principal in a marketing and advertising agency in the Brainerd Lakes Area, serving clients’ marketing, advertising and sales needs in a diverse range of industries. Performed in an account management and director role for the clients represented, creating strategies, messaging and directing creative professionals in the development and completion of campaigns (from large to small) in all areas of media and communications.• Served as contract Senior Marketing Planner for the College of St. Scholastica, creating lead generation programs for their GEO (Graduate, Extended, Online) program across four statewide campuses, increasing enrollment at statewide Information Sessions. • Innovated creative promotional concept for Info Sessions at St. Scholastica called Education GPS.• Implemented targeted go-to-market programs to reach segmented markets for graduate programs at the College of St. Scholastica: adult, part-time and distance learners.• Senior account manager and lead strategist for client Riverwood Healthcare Center, providing research, comprehensive marketing plans and marketing-communications program development, yielding $45+ million of expansion in 6 years.• Developed cross-channel marketing campaign and website for Riverwood’s healthcare service lines and specialty clinic, increasing patient visits by 40% over two years.• Created comprehensive re-branding campaign for Riverwood to reverse healthcare center’s negative image to one of positivity, substantiated by surveying.• Developed statewide campaign concept and media plan for award-winning “colonoscopy” campaign for the MN Department of Health.• Primary writer and editor of statewide educational newsletter for the Minnesota Technical College System.• Re-branded financial institution and developed go-to-market campaigns to recover from FDIC receivership to profitability and expansion.

Developed strategic plans and creative executions to market graduate, extended and online (GEO) educational programs for the schools of business and technology and education. Also developed and implemented strategy for extended campuses and marketing initiatives on a contract basis.• Increased attendance at Info. Sessions through targeted, integrated media strategy.• Innovated Education GPS concept for Info. Session lead generation campaign messaging.