Luis Canek Riestra Grijalva Email & Phone Number

Guadalajara, Jal., Mx

Guadalajara Metropolitan Area, Jalisco

As a result of the experience with pre-pandemic ventures, the great changes in focus that occurred in consumers, human capital and the value chain in different industries, and also observing certain needs of our main b2b clients on internal well-being, THBC was born as an idea and a solution focused on the Business of Human Performance.We provide strategic, operational, and personal solutions to the Human Performance Industry, to help companies get Strong through their Knowledge, Healthy through their People, and Fit through their Culture.Simpler - Consumer Research and Strategic Consultancy, with a focus in the Human Performance Industry. We hold National and International built-in insights and experience in over 35 commercial categories (products and services) in the Health and Optimization Industry.Fit Business - Corporate and Operational Solutions for Endomarketing, Worklife Balance and Corporate Wellbeing. We hold a comprehensive, fully auditable, traceable model to detect, diagnose, intervene and tackle psychosocial and physical risks in the workplace, with a complete cathalog of tools to implement improvements on the Workplace Balance and Corporate Wellbeing, in different levels of intervention (all the way from 1-hour conferences to full in-depth interventions).

Simpler

After a short period as a freelancer and then under the commercial figure of SimpleR, currently he is research partner with several consulting firms such as Pro Value (US), Isha Marketing, Gesel, Ovalbox, On-Target, Research Rockstar (US); and with advertising and creative firms such as Lucky Ideas, Mishtech and Seed Group.Working along with key partners and strategists to build strong intel foundations for top class brands: Contpaq i (MEX), HBO (COL), Nike de México (MEX), Bosse-TriBeCa (MEX), Socorro Romero Sánchez (MEX), La Huerta (US), Jack Links (US), Corporativa de Fundaciones AC (MEX), Tajín (MEX), Kelloggs (MEX), Alen (US), Petco (PR), DPTenis (MEX), Cengage Learning (Latam), Megacable (MEX), Jaloma (MEX), Marian (MEX – US), Baja Ferries (MEX), etc.Within the 16-year path, I developed Mentoring Programs designed for Enterpreneurs. I believe every endevour should be endorsed by solid market and business intelligence, and it should not be a major investment if you do it with efficient tools and accurate guidelines.

Guadalajara Y Alrededores, México

As an Independent contractor, provides local insight, field information gathering and data modeling for Euromonitor global projects. Responsibilities vary from fieldwork (store checks and key interviews to different trade players), secondary sources harvesting, and tactical information modelling such as database cleansing and consistency checks, calculations and datasets building.Market Sizing and Trend Watching Sectors expertise is pretty diverse and includes Spirits, Packaging, Consumer goods and appliances sectors.

Licenciado En Mercadotecnia, Marketing, Market Research, Strategic Management

Activities and Societies: Marketing's Student Board President - 2004 - 2005

Diplomado Excel Expert

Diplomado, Estrategias Gerenciales Para Mandos Medios

Curso Especialidad, Political Marketing Research

Activities and Societies: impartido por PhD. Sid Venkatesh

Digital Esed, Marketing Analytics