I aim to help Companies get Strong through their Knowledge, Healthy through their People, and Fit through their Culture. I believe we, small entrepreneurs, should do simpler research and lead by example. I drive my life through Rugby values: Discipline, Respect, Integrity, Passion, and Solidarity. I endorse the will of great people trying to do remarkable things in this world.I develop and offer Solutions in two realms: 1. Market Research, designed for either Entrepreneurs (through mentoring and toolkits) or Large Scale Companies (through full-agency services). My focus is in the Health & Wellness Industry, as it drives my passion and focus. 2. Operational Solutions for Endomarketing, Worklife Balance and Corporate Wellbeing. We hold a comprehensive, fully auditable, traceable method to detect, diagnose, assess and tackle psychosocial and physical risks in the workplace, with a complete cathalog of tools.------14 years of practice as a Marketing Research Consultant, specialized in Quantitative applications. Focused on Client / Customer satisfaction, segmenting and profiling methods; Value Chain benchmark and Retail Relationships optimization through 2b2 research; Brand positioning, resonance and communication analysis; as well as concept – product – price testing. As a research vendor, has seasoned experience on the Food & Beverage, Real Estate and Service industries (Education, Transport, Audiovisual technology & business software) as well as Political studies and Governmental research.Been commercial Manager and R+D Coordinator at Estratégica Rvox, Research Methods Advisor at Centro Panamericano de Investigación e Innovación (CEPII-UP), Protocol Coordinator and Social Research Writer at Revista DIRCOM in Argentina, In-Country Analyst for Euromonitor International, Writer & blogger at different media plus his own blog. Been lecturer and professor of Marketing, Market Research, Research Methods and Advertising Statistics at different institutions in Guadalajara, Puebla, Mexico City and Aguascalientes.Nowadays he is Research Coach at SimpleR, and Founding Partner of THBC, The Health Business Company.