Vera Creative is a human-centered creative agency that shapes the future of social equity with innovative marketing, design, strategic communication, and community engagement. Empathy, insight and a penchant for growth—it’s a lifestyle. We take a purpose-driven approach in our partnerships, in the way we create, and the way we serve. We bring people together to harness the power to strategically achieve clear and ambitious goals through authentic brand experiences. Whether we’re working with a government agency, a non-profit, or a commercial business—our value goes beyond what your typical agency offers because we design with people, not for people. Our creative content development and marketing strategy flow like water. Sustainably simple, successfully connecting the message with audiences that are otherwise hard to reach.The Vera team is made up of tastemakers, content creators, growth strategists, change agents, and social advocates who surround themselves with visionaries. We align the goals of our clients with the community’s goals for good, and partner with intrepid brands to help achieve meaningful results.At the end of the day, we remain future facing while keeping our finger on the pulse. Because we don’t just bring brands to the culture; we build a culture around brands.

Developed and executed communications strategies to promote charter public schools statewide including earned media, print, social media and brand identity. Managed web site, data collection and distribution, message and materials development and media relations. Worked with the national charter organization to leverage resources and strengthen Illinois’ communication strategy.Informed various constituencies on strong chartering and cultivated and prepared spokespersons such as parents, teachers, administrators, civic leaders and board members with training and talking points.

As part of a management team, successfully merged marketing and press departments’ resources and staffing. Created an integrated communications plan for park programs and initiatives.Oversaw day-to-day operations such as proof-reading press releases, directing art development, weekly media pitches and daily media inquiries.Wrote remarks for Superintendent, served as on-site lead staff at media events and translated materials into Spanish as needed.

Created and implemented the City’s recruitment campaign to secure full enrollment of nearly 17,000 preschool children and increase Latino enrollment by 10 percent. Campaign included bilingual materials, CTA and radio ads, earned media, promotional video and coordination of grassroots outreach effort.Developed and launched public awareness campaign for Mayor Daley’s KidStart summer jobs program increasing youth applicants by 4,000 and more than doubling the number of corporate job opportunities from 400 in 2004 to 850 in 2005.Wrote weekly updates on behalf of the Commissioner to over 120 staff. Wrote Commissioner’s speeches. Served as liaison to the Mayor’s Press Office. Planned and executed special events including Mayoral events, service provider meetings and all-staff gatherings. Wrote and pitched media stories to mainstream and Latino media. Wrote, designed and produced the departmental web site.