Crina Vasiliu Email & Phone Number

Pleasanton, California, Us

Chicago, Il, Us

• Architect and lead strategic large-scale risk-mitigation initiative to comply with regulatory requirements and balance geo-political risk• Accelerate workforce strategy decision-making by implementing a consistent standardized approach based on KPIs and incorporating internal and external data • Drive workforce strategy projects to determine the optimal location strategy and workforce composition across a portfolio of business lines by employing a data-driven approach• Enable product development and operational excellence by rolling out Center of Excellence (COE) framework and deliver headcount efficiencies and scalability to the organization.• Build diverse cross-functional teams spanning Talent & Culture, Finance, Procurement, Talent Acquisition, Operations, and Real-Estate to manage complex projects• Develop headcount projection plans to support business objectives in partnership with global and functional leadership to align with financial planning cycles• Champion DEI and promote psychological safety by developing and rolling out executive and senior manager training focused on “Working Across Borders”• Make data-driven recommendations to Executive Leadership Team on location and headcount optimization in line with business goals, talent market factors, financial priorities, and risk management• Partner with senior leadership, regional management, and corporate function heads to ensure workforce strategy alignment and execution• Deliver operational effectiveness by influencing large organizational design decisions utilizing internal KPIs and external benchmarks

Chicago, Il, Us

• Own the overall vision and product management for the Commodity & Energy business.• Define the roadmap for both new products and legacy platforms focusing on client conversions and revenue growth• Supervise and provide strategic guidance to the team that owns the product roadmap data feeds• Manage priorities and mentor the Front-End delivery team that owns the product direction for front-end tools, including Visualization, Real-Time Data and News• Coach and manage Business Analysts supporting the back-end platform and responsible for formulating user-stories • Influence and co-develop the marketing message and strategy in conjunction with the marketing team• Lead the creation of pricing strategies and co-authored the corporate responses for customer-facing RFP’s

Chicago, Il, Us

• Manage all API services and platforms for Commodity & Energy downstream client integrations• Own the product vision and executed against the strategic roadmap, accounting for $10M in net revenue• Devise and implement a hybrid solution to scale new product functionality and drive new revenue opportunities• Shape the strategic vision for the business and help evangelize cloud products by partnering closely with sales

Chicago, Il, Us

• Coordinated a large-scale rebranding campaign to integrate acquired products and services into Morningstar brand strategy. Spearheaded and coordinated the project by guiding strategy efforts amongst products, IT, sales and corporate teams.• Established marketing strategy, expanded communication plan and outlined product placing within a new Morningstar unit. Defined and executed post-acquisition marketing plan including client communication and product positioning.• Initiated and directed programs to enhance periodic client communication. Introduced a series of data newsletters to effectively communicate partner and data set additions to client base.• Conceptualized launch plan for new analysis and charting tools in close collaboration with product management.• Developed online marketing campaigns for promoting client trainings and customer events.• Built relations and represented Morningstar at industry conferences and seminars.• Reviewed practices and processes for Training and Documentation and proposed a pilot program for on-site trainings. • Managed Commodities Market Research Analyst and provided coaching and guidance in developing competitive landscape review.• Product and API Certification – strategized, planned and organized customer training programs in Houston, Stamford and Chicago. • Advisory Council – drew upon established Morningstar practices to initiate the first LIM senior management client feedback forum.• Facilitated the introduction of Agile product/project management within Morningstar Commodities business.

Chicago, Il, Us

• Successfully managed relationships with US and International sales team and assisted in sales efforts by providing detailed data analysis and reporting. Conducted internal CRM (STARS) training with US and International Sales teams, Sales VPs, Country Managers, Accounting and Marketing teams.• Conceptualized internal CRM training program and materials to be used by Sales Operations team in companywide training.• Gathered feedback and worked with development team to implement user requirements and perfect CRM capabilities.• Streamlined and analyzed business practices across Morningstar’s European Operations to increase sales and marketing efficiency.• Completed eight acquisition due-diligence and post-acquisition implementation projects focused on sales growth, client analysis & development, and cross-selling potential. • Developed commission plans based on existing book of business, market potential and vertical territory analysis.• Created gap analyses for Morningstar Strategic Accounts and identified areas of sales growth. • Performed account reviews based on detailed knowledge of client structure, Morningstar strongholds and opportunities for growth. Facilitated market sizing study to analyze market penetration by sector and identify areas of growth for Morningstar product suites. • Leads and Campaign Management – gathered business requirements across Morningstar business units and implemented tracking processes & success metrics analysis.

Chicago, Il, Us

• Selected as one of 25 members of the highly competitive Morningstar Development Program (MDP).• Provided support and educated customers on the use of Morningstar’s extensive technical product line including data, functionality and product features. Products included Morningstar Advisor Workstation, Morningstar Principia and Morningstar.com Individual Investor tools.• Conducted internal and external training sessions related to Morningstar Advisor product line. • Expanded the company’s mutual fund database in a joint program with the Spain office by analyzing and collecting data on Chilean mutual funds. • Evaluated Morningstar’s coverage of Hedge Funds in a joint project with the Morningstar Data team. • Performed market sizing and competitive pricing analysis for Advisor Workstation Office Edition.

Chicago, Il, Us

• Part of a team of four that conducted an overall market analysis of 12 major competitors and made strategic marketing recommendations. • Completed individual research project of competitor websites and provided suggestions on upgrading the website. • Conceptualized and presented findings to the leadership team.

Master Of Business Administration - Mba, Marketing Management | International Business | Organizational Behavior

Bachelor Of Arts - Ba, Economics, International Studies, Spanish

Study Abroad - Barcelona, Spain, International/Global Studies, Spanish

Education record

Master Of Business Administration - Mba

Master Of Business Administration - Mba