Crina Vasiliu Email & Phone Number

Pleasanton, California, US

Chicago, IL, US

• Architect and lead strategic large-scale risk-mitigation initiative to comply with regulatory requirements and balance geo-political risk
• Accelerate workforce strategy decision-making by implementing a consistent standardized approach based on KPIs and incorporating internal and external data
• Drive workforce strategy projects to determine the optimal location strategy and workforce composition across a portfolio of business lines by employing a data-driven approach
• Enable product development and operational excellence by rolling out Center of Excellence (COE) framework and deliver headcount efficiencies and scalability to the organization.
• Build diverse cross-functional teams spanning Talent & Culture, Finance, Procurement, Talent Acquisition, Operations, and Real-Estate to manage complex projects
• Develop headcount projection plans to support business objectives in partnership with global and functional leadership to align with financial planning cycles

Chicago, IL, US

• Own the overall vision and product management for the Commodity & Energy business.
• Define the roadmap for both new products and legacy platforms focusing on client conversions and revenue growth
• Supervise and provide strategic guidance to the team that owns the product roadmap data feeds
• Manage priorities and mentor the Front-End delivery team that owns the product direction for front-end tools, including Visualization, Real-Time Data and News
• Coach and manage Business Analysts supporting the back-end platform and responsible for formulating user-stories
• Influence and co-develop the marketing message and strategy in conjunction with the marketing team

Chicago, IL, US

• Manage all API services and platforms for Commodity & Energy downstream client integrations
• Own the product vision and executed against the strategic roadmap, accounting for $10M in net revenue
• Devise and implement a hybrid solution to scale new product functionality and drive new revenue opportunities
• Shape the strategic vision for the business and help evangelize cloud products by partnering closely with sales

Chicago, IL, US

• Coordinated a large-scale rebranding campaign to integrate acquired products and services into Morningstar brand strategy. Spearheaded and coordinated the project by guiding strategy efforts amongst products, IT, sales.
• Established marketing strategy, expanded communication plan and outlined product placing within a new Morningstar unit. Defined and executed post-acquisition marketing plan including client communication and product.
• Initiated and directed programs to enhance periodic client communication. Introduced a series of data newsletters to effectively communicate partner and data set additions to client base.
• Conceptualized launch plan for new analysis and charting tools in close collaboration with product management.
• Developed online marketing campaigns for promoting client trainings and customer events.
• Built relations and represented Morningstar at industry conferences and seminars.

Chicago, IL, US

• Successfully managed relationships with US and International sales team and assisted in sales efforts by providing detailed data analysis and reporting. Conducted internal CRM (STARS) training with US and International.
• Conceptualized internal CRM training program and materials to be used by Sales Operations team in companywide training.
• Gathered feedback and worked with development team to implement user requirements and perfect CRM capabilities.
• Streamlined and analyzed business practices across Morningstar’s European Operations to increase sales and marketing efficiency.
• Completed eight acquisition due-diligence and post-acquisition implementation projects focused on sales growth, client analysis & development, and cross-selling potential.
• Developed commission plans based on existing book of business, market potential and vertical territory analysis.

Chicago, IL, US

• Selected as one of 25 members of the highly competitive Morningstar Development Program (MDP).
• Provided support and educated customers on the use of Morningstar’s extensive technical product line including data, functionality and product features. Products included Morningstar Advisor Workstation, Morningstar.
• Conducted internal and external training sessions related to Morningstar Advisor product line.
• Expanded the company’s mutual fund database in a joint program with the Spain office by analyzing and collecting data on Chilean mutual funds.
• Evaluated Morningstar’s coverage of Hedge Funds in a joint project with the Morningstar Data team.
• Performed market sizing and competitive pricing analysis for Advisor Workstation Office Edition.

Chicago, IL, US

• Part of a team of four that conducted an overall market analysis of 12 major competitors and made strategic marketing recommendations.
• Completed individual research project of competitor websites and provided suggestions on upgrading the website.
• Conceptualized and presented findings to the leadership team.

Master Of Business Administration - Mba, Marketing Management | International Business | Organizational Behavior

Bachelor Of Arts - Ba, Economics, International Studies, Spanish

Study Abroad - Barcelona, Spain, International/Global Studies, Spanish

Education record

Master Of Business Administration - Mba

Master Of Business Administration - Mba