Charles Russell Email and Phone Number
As a senior global consumer insights management professional and senior project leader with a wealth of experience in market research and innovation strategy, I specialize in translating consumer behavior data into actionable insights that fuel business growth. My expertise lies in identifying market trends, fostering stakeholder engagement, and implementing strategic initiatives that enhance brand performance across various sectors, including food service and consumer packaged goods (CPG).I thrive in dynamic environments where collaboration and creativity are paramount. Furthermore, I am dedicated to building cross-functional teams that leverage diverse perspectives to develop innovative solutions that resonate with consumers.Passionate about continuous learning and professional development, I stay informed on industry trends and best practices, ensuring that my strategies are aligned with the latest market dynamics. My goal is to empower organizations to make informed decisions that lead to sustainable growth and increased consumer engagement.AREAS OF EXPERTISE Consumer InsightsConsumer BehaviorProject ManagementVendor ManagementCustomer ExperienceCustomer SatisfactionData AnalyticsSegmentationCompetitive & Trend AnalysisPrice SensitivityAgile ResearchProduct Development & InnovationHuman-Centered DesignBuyerTECHNICAL SKILLS INVENTORY Study DesignConcept TestingSegmentationAdvertising Testing (Ameritest)CX & Product TestingToluna QuicksurveyQualtricsArtificial IntelligenceMicrosoft ProjectTechnomic’s AnalysisData Essentials AnalysisSPSSSQLPower BIPredictive AnalyticsMicrosoft SuiteSELECT ACCOMPLISHMENTS• Guided the development of a final product line expected to produce $35 million in revenue by pinpointing 12 delivery needs, employing machine learning (ML).• Designed and launched a $1.2 million supplier platform for the Valvoline do-it-for-me (DIFM) market research initiative, streamlining processes for non-researchers (as Compass consultant)• Achieved a $2.4B opportunity at Solo & Dart Container Company by implementing the jobs-to-be-done (JTBD) process and human-centered design, 7 concepts moved through stage gate• Increased annual sales by $1.29B over 3 years by leading menu innovation and culinary strategy, utilizing data insights and national research to create targeted regional promotions for Applebee’s.Let’s connect to discuss how I can contribute to your organization's success through strategic insights and innovative solutions. I am eager to collaborate and drive impactful results together.
Compass Strategic Solutions
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Senior Researcher, ConsultantCompass Strategic Solutions 2020 - PresentAs the Founder and Senior Consultant at Compass Strategic Solutions, I lead sales, research, and operations initiatives to drive business outcomes for an innovative firm specializing in marketing research for the food service packaging and petroleum industries. I analyze consumer behavior and market trends, conducting qualitative and quantitative research to provide insights that support strategic decision-making. Collaborating with stakeholders, I design and implement strategies that enhance customer experiences, optimize marketing efforts, and aid in product development. My efforts help businesses understand consumer needs and maintain a competitive edge in the market..• Evaluated market risks for entry into a $1 billion expanding market for an existing packaging company, enabling more informed decision-making.• Designed and launched a $1.2 million supplier platform for the do-it-for-me (DIFM) market research initiative, streamlining processes for non-researchers and reducing headcount by one on the consumer insights team, while serving as a contracted consultant for Valvoline Global Operations.• Engaged five times by an international consulting firm to deliver marketing insights, strengthening the firm's service offerings.• Supported strategic planning and guided targeted investment decisions through market share assessments based on sales data.• Discovered $100 million in additional product revenue opportunities, contributing to brand growth strategies.
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Consumer Insights Manager, Compass Senior ConsultantValvoline Global Operations 2023 - 2024Lexington, Ky, UsManaging consumer insights projects including global and domestic studies. Pricing, tracking, A&U, claims testing, all project types executed under contract with Compass Strategic SolutionsContract renewed twice. -
Global Consumer Insights Manager Front End InnovationDart Container (Solo) 2017 - 2020Mason, Mi, UsAs the Global Consumer Insights Manager, I conducted extensive research on trends and consumer preferences, generating innovative ideas and developing testing concepts for food service, packaging, and consumer goods. I managed innovation research initiatives using Human-Centered Design methodologies, overseeing testing processes to align products with consumer needs. My role involved serving as a subject matter expert on consumer values and trends, contributing to strategic decision-making as part of the National Account Team Steering Committee.• Implemented innovative strategies valued at $500 million by establishing a trend sensing program that utilized internal and external data to uncover key insights and market opportunities, driving iterative product improvements, boosting product relevance, and increasing market share.• Identified 15 high-potential solutions projected to generate $525 million in sales for the food industry, enhancing market competitiveness and consumer satisfaction through a focused two-day ideation session.• Guided the development of a final product line expected to produce $35 million in revenue by pinpointing 12 delivery needs, leveraging jobs-to-be-done (JTBD) methodology and machine learning (ML) within a cross-functional ideation process.• Discovered three key development platforms representing a $1 billion innovation opportunity adjacent to the core product line, aimed at both consumer and B2B markets, strengthening market position and driving growth. -
Manager, Consumer And Marketplace Insights (Center Of Excellence)Altria 2015 - 2017Richmond, Virginia, UsIn my position as Manager of Consumer and Marketplace Insights, I oversaw the brand tracker, monitoring brand health, market share, and consumer perceptions. My focus on simulated market tests provided essential insights for product performance, refining marketing approaches, and fostering data-driven decisions for product launches. I dedicated my efforts to understanding consumer behavior to support brand and product strategies effectively.• Uncovered a $252 million segment opportunity by analyzing brand equity tracking studies and detecting shifts in consumer sentiment, resulting in a new strategy for a $1.3 billion brand that enhanced market presence and consumer appeal.• Reduced pre-market testing costs by 10% and cut lead times by 8 weeks through the design, implementation, and refinement of three simulated CPG test markets, improving product testing efficiency and speeding up the launch process. -
Senior Marketing Research Manager, Consumer InsightsDine Brands Global 2010 - 2015Pasadena, California, UsAs the Senior Marketing Research Manager, I directed consumer insight initiatives that supported marketing strategies for leading restaurant brands. I managed innovation efforts, concept testing, and ad testing, driving product and campaign success while supervising team members. My data-driven insights guided marketing decisions, optimizing efforts to maximize business impact.• Boosted annual sales by $1.29 billion over three years by spearheading menu innovation and culinary strategies, leveraging data insights and national research to develop targeted regional promotions.• Secured $8.6 million in additional national sales through culinary optimization and the rebranding of the value menu, strengthening the brand’s position in its top-performing category.• Delivered $10 million in extra annual promotional revenue by designing and implementing a streamlined product development process, reducing time to market by 1-3 months.• Enhanced brand engagement and sales growth through the successful promotion of innovative menu options, leading to a measurable increase in sales.
Charles Russell Skills
Charles Russell Education Details
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The University Of Texas At Arlington - College Of BusinessMarketing Research -
Crummer Graduate School Of Business At Rollins CollegeMarketing
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The University Of Central FloridaHospitality
Frequently Asked Questions about Charles Russell
What company does Charles Russell work for?
Charles Russell works for Compass Strategic Solutions
What is Charles Russell's role at the current company?
Charles Russell's current role is Global Consumer Insights Manager | Strategic Innovation | Data Analysis | Quantitative | Qualitative | Cross-functional Leader | B2C & B2B | Project Management.
What schools did Charles Russell attend?
Charles Russell attended The University Of Texas At Arlington - College Of Business, Crummer Graduate School Of Business At Rollins College, The University Of Central Florida.
What skills is Charles Russell known for?
Charles Russell has skills like Leadership, Team Building, Information Graphics, Public Speaking, Marketing Analytics, Thought Leadership, Data Analysis, Predictive Analytics, Customer Satisfaction, Market Research, Communication, Managing Technical Personnel.
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