Cris Almudevar Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

* Led, mentored, and built a team of seven direct reports* Developed and enforced a platform diversification strategy to increase paid social presence from Meta first to uses for each paid platforms* Co-led and developed influencer and measurement strategy process from a paid digital perspective* Re-vamped and enforced new execution and briefing processes for seamless execution

New York, New York, Us

• Responsible for running all acquisition focused campaigns across Search, Paid Social, and Programmatic platforms• Utilizes GA, Shopify, and platform data to make informed short-term and long-term optimizations and to inform future media strategy• Revamped onboarding process for new coordinator/intern hires

Chicago, Il, Us

• Implemented a complete social restructure for all FY20 campaigns using data from FY19 to provide a clear plan of action• Employed a 360 view of all digital campaigns to better understand the business needs of the client and drive meaningful business results• Oversaw, mentored, and trained a team of four direct reports to ensure their professional growth• Prioritized direct report and greater inter-agency team career growth by leading training sessions on new process and social platforms• Developed and elevated brand strategy for Lowe's Companies by expanding their investment in all social platforms by using audience-led data, a first for the brand

New York, Us

• Have worked across numerous verticals, most notably: * Beauty CPG (L'Oreal: Garnier, Maybelline, L'Oreal Paris, essie, Armani, Lancome, YSL, La Roche Posay, Viktor & Rolf, Cacharel, Clarisonic, Ralph Lauren) * Finance (AMEX) * CPG (Kimberly Clark, Church & Dwight, Kruger, AB Foods) * Retail (Helly Hansen) * Tech (IBM, Dyson)• Managed one of GroupM's largest accounts• Responsible for planning and executing all social strategy for clients• Monitored and optimized campaign performance to achieve the strongest KPIs and hit client goals• Maintained strong relationships with internal planning team and client• Fully Facebook Blueprint certified (Core, Buying, Planning)• Responsible for/volunteered to train/mentor incoming coordinators in the paid social sphere

New York, Us

• Knowledge of paid social media buying platforms (Facebook Power Editor, Twitter Ads Manager, LinkedIn Ads Manager)• Buying, optimization, and execution of all campaigns• Daily campaign management• Experience with Lifestyle/Beauty, CPG, Financial Services, and Technology clients• Created final campaign reports with the inclusion of campaign dependent KPIs (CPLC, CPA, etc)• Assisted with providing campaign specific recommendations to better improve active campaigns and future campaigns

New York, Ny, Us

• Responsible for handling media inquiries and pitches• Assisted with the creation and writing of wrap reports, pitches and media briefs• Responsible for daily updating of client social and traditional coverage trackers• Used social listening tools to track hashtags for social sharing during events and influencer collaborations• Assisted with planning programs and activations• Drafting client facing emails• Conducting market research and staying on top of market trends• Experience working on retail, finance, travel and food & beverage clients as well as assisting on new client pitches

New York, Ny, Us

• Responsible for handling media inquiries and pitches• Assisted with the creation and writing of wrap reports, pitches and media briefs• Responsible for daily updating of client social and traditional coverage trackers

• Trusted to develop a specific social media strategy plan for promotion of the festival• Created all original content to share socially across multiple platforms• Gained 180 new Facebook likes and 135 new Twitter followers from July 14 to July 20• In charge of a team of social media volunteers• Participated in the creation of an official hashtag for the event

• Edited all articles for clarity and grammar • Provided assistance to the Editor in Chief, the Editorial board, and other Copy Editors to meet a common goal • Showed a strong commitment to the newspaper when spending late hours to achieve a strict and tight deadline • Edited articles for the sister newspaper Cord Community Edition

• Delegated and supplied content for each week’s issue • Trained all Arts writers in CP style • Expected to adhere to a strict weekly deadline • Expected to write a minimum of twice a week • Worked with PR agents to schedule interviews for writers • Responsible for updating and maintaining the Cord Arts Twitter account, contributing to The Cord Instagram, and sharing written articles on Facebook• In charge of a team of ~25 writers

Post-Graduate Certificate, Public Relations

Bachelor Of Arts (Ba), Honours English Language And Literature, General