Led brand and product marketing strategies to commercialize and launch the brand with Sephora North America, expanding to all doors in under 1 year.• Played a pivotal role as the 2nd employee, wearing multiple hats to drive growth and brand recognition.• Responsible for 360 Marketing, GTM strategies for NPD, Paid Media, Influencer and PR• Managed sales, e-commerce, investor relations, and fundraising efforts in a true-startup environment.

• Launched brand in Hong Kong with 3 retail locations, quickly becoming the fleet's highest-producing stores. • Created a comprehensive brand playbook and managed marketing calendar across territories for cohesive brand messaging.• Developed and implemented F&B beverage concepts to drive brand awareness and customer engagement.• Led marketing team of 7 and reported directly to founder.

Led omnichannel marketing initiatives at Sugarfina, partnering with renowned brands like Disney and Casamigos to elevate brand visibility and engagement. Implemented a successful loyalty program to enhance customer retention and drive repeat purchases.• Developed and executed DTC, Retail, and Wholesale 360 marketing strategies• Led GTM strategies for 12+ brand partnerships to drive top-funnel brand awareness & new customer acquisition • Launched an omnichannel loyalty program to increase customer lifetime value & repeat purchase rate

Joined as an early-stage employee reporting directly to the founder. Led the re-platforming and redesign of the site onto Magento, optimizing user experience, and content strategy and increasing conversion rates.• Developed and executed a 360 marketing plan for the DTC channel, leading to multiple sell-out scenarios with waitlists over 18K people.• Hired and managed a digital marketing and merchandising team, to drive conversion and sales growth.

Luxury sportswear startup

Freelance marketing and PR consultant.

Assisted press teams with Givenchy and Peter Pilotto accounts. FW13 publicity for Jason Wu, Tory Burch, Marc Jacobs and the Victoria Secret Fashion Shows.

Private Placements analysts specializing in growth equity fundraising and financing for Technology, Financial and Real Estate companies. Built and maintained relationships with an extensive network of investors at private equity funds, hedge funds, venture capital firms, insurance/pension companies, sovereign wealth funds and family offices.

Equity Capital Markets analyst covering Latin America and Energy