. Developing relationships with PriceSmart and similar customers.. Soliciting company packing and relabeling capabilities to the customers.. Soliciting 3PL services which includes cross docking, Warehousing, Drayage to prospective customers.. Coordinate the sales department with customer service, planning and logistics teams to ensure excellent service to all customers.. Track and analyze customer sales history and purchasing fends to increase sales of existing line and introducing new products.. Preparing bids and making formal presentations to prospectlve customers.. Maintaining consistent communication with our Operations/Customer Service Department and overseas offices• Prepared marketing plans to ensure the rotation of OTC, Generic and prescription products at points of sale.• Made strategic alliances with the country's main clients to guarantee purchasing preferences.• Negotiated and developed business oportunities with Key Clients (Sales and Collection) throughout the country.

• Increased clients in logistics and private transportation services in CR & NI• Recruited, trained and developed human resources in CR & NI.• Implemented best work practices that comply with international ISO-9001 standards.• Designed and executed marketing campaigns through social networks and CRM in Central America.• Created KPI'S that improved profitability, reduced operating expenses, and monitored private transportation service drivers.• Taught as a Professor at the University of the Valle for Business Administration, Marketing, and Logistics.Achievements:• 300% growth in the active client base during my consultancy.• 25% reduction in fixed expenses, 50% increase in profitability due to the implementation of good savings practices.• Creation of new trade routes (CR SJO-Caldera - NI Managua- Bluefields, Managua-Ometepe).• Generation of sources of employment in CR and NI.

• Managed a team of Sales Medical Representatives for key doctors and clients throughout the country.• Prepared marketing plans to ensure the rotation of OTC, Generic and prescription products at points of sale.• Made strategic alliances with the country's main clients to guarantee purchasing preferences.• Trained pharmacy owners and shop assistants through sales clinics and study of product technical sheets.• Administrated all administrative and commercial operations of the Laboratory in NI (purchase orders, debit note, credit note, sales budget, bonuses, patient plan, medical samples and discounts).• Trained the Distributors' sales force.• Researched market, competition and price shopping.• Analyzed trends of the pharmaceutical and mass consumption market through IMS KPIs for decision making.Achievements:• Increased Net Sales by 25% in 2016 vs 2015• Introduced the Laboratory to independent chains and pharmacies in the country.• Under my management, we improved our placement in sales on IMS from #5 generic laboratory to #2 in the Central America region, behind the leader (Calox) due to it having twice as many medications as us.• In 2017 I won the best Country Manager award for having the most growth in units and values since 2016 ​​in the Central American region, including the Domican Republic.• Reduced expenses by 15% and increased profitability (selling more in units with fewer bonuses).

• Planned, Directed and Executed the Marketing Plans for the month.• Visited companies with the aim of closing important negotiations• Reported Sales results to the Regional Marketing Management.• Assisted the General Manager by directing the operations of the Warehouse.• Managed Public Relations with the Media.• Directed and Trained the Sales Force.• Conducted studies and market segmentation• Gained experience in project formulation and evaluation.• Trained the Sales & Marketing Managers of CEAM (Central America) and RD (Dominican Republic)• Presented results by country in the USA.Achievements:• Improved the membership renewal rate from 77% to 93% during my 6 years of management.• Introduced the “Sell Out” culture through Corporate Agreements.• Improved wharehouse sales and membership renewals from #27 in company ratings to #5 in my 3 years of management.• Won the award for the best Marketing & Sales Manager of the Company for 2 consecutive years (2011-12).

• Managed a Team of 15 Direct Sales advisors.• Provided intelligent market information to the Company's presidency• Organized field work by routes.• Trained new distributors to properly manage their businesses.• Directed the events that the Company holds for distributors.• Designed the Promotional Plan monthly.• Ensured that the sales budget was met.• Motivated employees to meet the Company's objectives.Achievements:• Launched, Introduced and Promoted the Rommanel brand in Nicaragua.• Developed sales strategy in new lines such as plated jewelry, steel and precious stones.• Debugged mature products and launched new products• Achieved 100% growth of the active client portfolio under my management.Recovered 75% of the delinquent portfolios

• Directed a special Medical Visit Team for Exclusive Laboratories (Normon, Faes, Chinoin and Generic Merck) • Designed the commercial strategy executed by the Medical Sales Representatives and Pharmaceutical Division Sales Executives.• Coordinated the Sales process for Hospitals, Government Entities and Private Clinics• Represented and prepared Company Offers for Bids from the MINSA and Social Security Medical Companies.• Worked on Sales budgets with the Representatives of Pharmaceutical Laboratories that we distributed.• Conducted Market Research for General Management ProjectsAchievements:• Complied with the monthly sales budget of the exclusive laboratories under my management.• Strengthened relationships with opinion leaders (Top Doctors) through “1 to 1” meetings and Medical Congresses. • 50% reduction in expenses and increased in profitability.OTC Pharmaceutical Products Key Account Manager (KAM)• Gave trainings on OTC products for Pharma and Consumer Sales Executives• Managed the Trademarketing .• Designed and promoted OTC product promotions• Defined Marketing plan and commercial policies with OTC Laboratory Managers• Conducted market research for the introduction and development of lines.• Field supervision of Pharmaceutical and Mass Consumption Sales Executives.• Negotiated and developed business oportunities with Key Clients (Sales and Collection) throughout the country.Achievements:• Launched, introduced and developed sales of OTC products (Zepol for athletes, Listerine, Shapstick among others) in all distribution channels.• Double-digit growth (25%) vs LY (previous year) during the period in which I was in charge of the OTC lineSales Representative for Pharmaceutical Products• Made Sales to Pharmacies of Generic, Ethical medications and OTC and Consumer products in Nicaragua• Responsible for promoting the laboratories' promotional folder.• Implemented the trademarketing campaign in the assigned Pharmacies• Responsible for portfo